Mobile Web Users in Western Europe to Double by 2015

Around 58 million Europeans will surf the internet with a smartphone this year and this will double by the year 2015. This is the result of a new report by eMarketer.

Improved browsers, better applications and availability of fast mobile connections are the reasons for this fast growth.

eMarketer analyst Noah Elkin concludes this means “enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management,”

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