Archive for June, 2011

What should traditional publishers keep in mind when e-publishing?

2 surveys from GfK and Lessius provide us with good data and insights on e-reading in the Flemish market. The data confirms international trends.

The GfK Retail & Technology (March 2011) survey tells us:

  • TV watching is growing again in hours per day
  • 53% is using another device while watching TV (Laptop, PC, Mobile Device, tablet,…)
  • 230.000 people will own a tablet device by the end of 2011
Full presentation (in Dutch):
http://www.tmabevents.be/assets/ereading%20presentaties%202011/Cindy-Van-Mulders.pdf/

 
The IWT research Memori, Lessius (IWT – ‘Van e-reader naar e-reading’ – 2010 /2012 ) did an online questionnaire with 2270 participants on e-reading in Flanders. Main focus points are:

– Biggest group of tablet users are male between 31-40 with a higher education
– main activities (= a lot) with tablet:
    • Surfing (89%)
    • Reading news (84%)
    • E-mailing (70%)
    • Social Networking (48%)
    • Reading Magazine (42%)

– The willingness to pay for content with iPad owners:

    • Unique content, not available with the paper version 61%
    • If no free alternative is available 59%
    • if extra service/content is provided 46%

– only 13% would pay the same amount for the digital version of  their paper subscription

 

Conclusions:
In general, people still prefer paper versions. On the other hand, tablet owners use their device to read news and magazines. They get used to it and do read digitally. There is a willingness to pay for content, if that content is ‘unique’ and if there is ‘no alternative available’. Publishers need to re-think and translate their content to add extra value before pushing it onto digital platforms.
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‘2de Scherm’ app also available for iPhone and Android

After the iPad version, the 2de Scherm app is now also available for iPhone and Android devices.

The 2de Scherm app is the second screen TV application for VT4 & VIJFtv.  As of today you can follow Come Dine With Me (Komen Eten) and give your TV watching an extra interactive experience via your mobile device.

  • background information on the candidates such as pictures, bios, recipes, related articles
  • participate to the show by rating the candidates on food and atmosphere
  • comment and chat with each other on what you see, feel and hear. Together with the Twitter and Facebook integration this gives the app a social dimension

Although the smaller screen sizes, the mobile app offers the same experience as its iPad bigger brother version. All features are integrated in a smart intuitive way. Including the map view, where you can discover where other viewers and fans are located.

The application has been developed on the MobileWeb Publishing Platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to contact@mobileweb.be.

The app can be downloaded for free via the App Store and the Android Market.

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