Archive for the ‘ cases & campaigns ’ Category

SBS Belgium and MobileWeb launching the ‘Tweede Scherm’ application for VT4 and VijfTV in March

Yesterday during the presentation of the new TV season of VT4 and VijfTV, SBS Belgium showcased the ‘Tweede Scherm’ app. The application will be launched in the App store as from March. This goes together with the start of a new  ‘Komen Eten’ season on VT4.

SBS Belgium and MobileWeb have developed “Tweede Scherm” which offers viewers a second screen experience while watching television. This ‘Tweede Scherm’ is built around four principles. First, it gives the viewer additional background information on the programs. Secondly, they can participate. For example, they can rate the other candidates of Komen Eten with regards to food and atmosphere. Also interaction gets a big focus in the Tweede Scherm app. People can comment and chat with each other on what they see, feel and hear. And, the twitter and facebook conversations about the format can also be followed easily. Last parameter is a naturally integrated approach of advertising, contests and sponsorships.

Tweede Scherm will function both for VT4 as Vijf TV.
As from March available in the App Store!

Het Nieuwsblad and L’Avenir iPad apps live in the AppStore

Het Nieuwsblad and L’Avenir are available since Wednesday December 21st in the iTunes AppStore. Both apps have been developed by the mobile publishing team of MobileWeb. The apps are free for a number of weeks, thanks to ING.

Multiple regional editions and unique Flipboard type webmagazine

Both apps allow to read the daily newspaper swiftly on the iPad. On top they have many unique and innovative features:

  • Multiple regional editions are available (16 for Het Nieuwsblad, 9 for L’avenir)
  • A new-style webmagazine, inspired on the successful Flipboard interface, offers most recent news across a variety of categories
  • Subscribers have easy access to their newspaper (Het Nieuwsblad)
  • For L’avenir, users can buy prepaid packs easily through iTunes at discounted prices
  • Breaking news is available with a single click

Download here the iPad application of Het Nieuwsblad
Download here the iPad application of L’avenir

Discover the unique features in these short videos

Screenshot of the iPad app of Het Nieuwsblad:

Het Nieuwsblad iPad app

Screenshot of the iPad app of L’avenir:

L'avenir iPad app

bpost and MobileWeb deliver your New Year’s SMS on a Post Card

bpost, the Belgian postal office, has launched yesterday an innovative new product the “SMS Post Card” (SMS Kaartje / Carte SMS). You can send your New Year’s wishes via SMS to a shortcode. bpost will print out your wishes on a nice postcard and sent it to the destination you indicate in your SMS.

New Year's SMS on Post Card delivered to your friends by bpost and MobileWeb

Try it out yourself! Send an SMS starting with  KAARTJE or CARTE to 3031 (€ 1,20 per postcard).

Boondoggle is the creative agency behind the advertising campaign which includes TV, DM, billboards and mobile bannering. The SMS service has been developed by MobileWeb.


WGM10: The Afterparty

Thank YOU for a great event with highlevel international keynotes

Zeer interessant event met sprekers van niveau, ideale halve dag formule

Dank voor een rijke, inspirerende ochtend

goede sprekers, goede inhoud fijne lunch.


These were only a few of the many positive feedback we received yesterday. Hereby we would like to thank our keynote speakers, pecha kucha presenters, our sponsors, the Business Faculty, the helping hands from the MobileWeb team and of course all the participants for their presence and participation to the debate.

Presentations will be available at the end of the week on

Check also the results of our poll – Will the iPad do to publishing what the iPod has done to music?


Picture quality strongly improved in iStandaard iPad application

At the launch of the iStandaard app we received a lot of comments that the pictures in the newspaper were poor low quality.
That’s right. Tonight we have improved the graphic quality of the pictures in the newspaper. The result is amazing. Check it out!

De Standaard iPad app, developed by MobileWeb, now in AppStore

The new iPad app of De Standaard is now available in the iTunes AppStore. With this new version De Standaard has taken an important next step into the e-reader and digital newspaper market, by combining its attractive content with its digital subscription system. The design and development of the app was done by MobileWeb (

What’s New In Version 2.0

  • The application is a Universal App, with functionality both for iPhone and iPad
  • You can download the entire “De Standaard” newspaper and all of its supplements (free for subscribers, only €0.79 during weekdays or €1.59 during the weekend through an in-app purchase).
  • On a daily best the best newspictures in your personal EyeWitness report (only on iPad)
  • Offline reading of your newspaper
  • Saving your favorite articles
  • Enhanced speed in downloading the latest news

Some screenshots to illustrate the new features:

You can download this version here.

e-reading award for iPhone and iPad app De Standaard

During the first e-reading event, De Standaard has received the first e-reading award for its iPhone and iPad application, in the category “newspaper and magazines”. De Tijd and Gazet Van Antwerpen were the other nominees.

Both the iPhone and iPad application are developed by MobileWeb. We congratulate De Standaard with this recognition from the market for their innovative efforts!

Click here for more info.