Archive for the ‘ facts & figures ’ Category

Mobile Web Users in Western Europe to Double by 2015

Around 58 million Europeans will surf the internet with a smartphone this year and this will double by the year 2015. This is the result of a new report by eMarketer.

Improved browsers, better applications and availability of fast mobile connections are the reasons for this fast growth.

eMarketer analyst Noah Elkin concludes this means “enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management,”

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Android shows strong growth and has more than 50% market share in the US

Devices running Google’s Android mobile operating system encompassed more than half of all U.S. smartphone sales in the fourth quarter of 2010 according to market research firm NPD Group. Android increased its U.S. market share lead to 53 percent as 2010 closed, up 9 percentage points over Q3–Apple’s iOS slipped 4 percentage points to account for 19 percent of sales, tied with Research In Motion’s  BlackBerry (down 2 percentage points). NPD notes that Microsoft’s legacy Windows Mobile OS dropped 3 points to 4 percent of the U.S. market, while its new Windows Phone 7 debuted at 2 percent, deadlocked with Palm’s webOS. The firm adds that Windows Phone 7 claimed a smaller market share at launch than either Android or webOS during their respective debuts.

Apple’s iPhone 4 was the best-selling mobile phone in the U.S. during the fourth quarter, followed in descending order by Motorola’s Droid X, HTC’s Evo 4G, the iPhone 3GS and Motorola’s Droid 2. For the first time ever, NPD’s quarterly Top Five sales chart did not include a feature phone device.

Android is now the top-selling smartphone OS worldwide as well–Android unit shipments surpassed Symbian device shipments for the first time in the fourth quarter according to data issued technology analysis firm Canalys. Android shipments topped 33.3 million in Q4, translating to a 32.9 percent share of the global smartphone market, Canalys reports; a year earlier, Android shipments represented just 8.7 percent of the worldwide market, a 615.1 percent leap. Symbian shipments grew from 23.9 million in Q4 2009 to 31.0 million in the most recent quarter–however, its worldwide market share plummeted from 44.4 percent to 30.6 percent during that time.

iPhone shipments increased from 8.7 million in Q4 2009 to 16.2 million a year later–its smartphone market share slipped from 16.3 percent to 16.0 percent. BlackBerry fell from 20.0 percent market share to 14.4 percent as device shipments increased from 10.7 million to 14.6 million–Windows Phone also stumbled, w market share falling from 7.2 percent to 3.1 percent as smartphone shipments decreased from 3.9 million in Q4 2009 to 3.1 million a year later. Total worldwide smartphone shipments surpassed 101.2 million in the fourth quarter, up 89 percent year-over-year.

Source: FierceMobileContent

WGM10: The Afterparty

Thank YOU for a great event with highlevel international keynotes

Zeer interessant event met sprekers van niveau, ideale halve dag formule

Dank voor een rijke, inspirerende ochtend

goede sprekers, goede inhoud fijne lunch.

….

These were only a few of the many positive feedback we received yesterday. Hereby we would like to thank our keynote speakers, pecha kucha presenters, our sponsors, the Business Faculty, the helping hands from the MobileWeb team and of course all the participants for their presence and participation to the debate.

Presentations will be available at the end of the week on publishing.mobileweb.be

Check also the results of our poll – Will the iPad do to publishing what the iPod has done to music?

 

Mobile Web more popular than newspaper or magazine reading in Europe

A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.

The study found that on average 71 million Europeans use the internet on their mobile each week – for an average time of almost one hour every day.

EIAA’s Mediascope Europe study across 15 European markets highlights how consumers are extending the ways in which they enjoy and engage with the internet and its growing influence on everyday lives.

The findings indicate a growing public awareness of the mobile internet – there are now more people who are aware that they can use the Internet on their mobile device than not (48% vs 47%).

71 million Europeans browse the mobile Internet in a typical week, and the time spent browsing is almost an hour per day – an average of 6.4 hours per week browsing. This compares with an average of just 4.8 hours reading a newspaper or 4.1 hours reading magazines.

books-vs-mobile-chart.gif

This increase is largely being driven by the younger generations with 24% of 16-24 year olds and 21% of 25-34 year olds already using the mobile Internet and spending on average 7.2 and 6.6 hours respectively each week.

And the time spent is not the same across all countries, with Poland leading the way with an average of over 10 hours spent on mobile internet per week.

books-vs-mobile-ctry.gif

The EIAA study also included some interesting information about what activities are popular on mobile phones:

  • almost half (48%) of Europeans use their internet enabled phones for more than voice conversation
  • 16% state they communicate using social media via their mobile
  • 16% also using mobile instant messenger

Alison Fennah, Executive Director of the EIAA said: “Better devices and connectivity as well as enhanced consumer motivation all started coming together in 2009 to improve and extend the overall online experience. As a result, the internet is now being consumed across PC, laptop, mobile and gaming devices, providing 24-7 access to digital information and entertainment. This presents a compelling case for brands to explore and incorporate a growing number of complementary interactive platforms into the marketing mix.

“Indeed, new age patterns of media consumption indicate that marketers should be looking to develop multi-platform strategies that reach and connect with consumers more effectively and increase ROI. This is opposed to making media decisions based on an ‘either or’ basis if they want to reach all demographics.”

To read the full Press Release please click HERE.

Source: MobiAdNews

Android Market now contains 30,000 apps

Normally Google does not give the number of applications in the Android Market, but today the representatives informed  that Google Android Market includes 30,000 free and paid applications.
Three months ago there was an estimation from AndroLib that the Android Market included 20,000 applications. Google at the time matched these claimed stats against its own count, and said there were in reality some 16,000 apps in Android Market in December 2009. And today Google says the number grew from 16k to 30k apps in exactly three months, a beautiful performance.

Google will not say what percentage is paid or free. But AndroLib, a website which keeps an eye on Android Market, says that 39% is paid and 61% free. Interesting is the fact that paid applications are hardly sell well. FADE analyst has calculated that the estimated 8 million Android users from around the globe have downloaded 289 million apps. Of that 98.9 % was free. Compared with other phones, owners purchase relatively low-paid Android apps. This is around 35 applications per user, so that’s quite a bit. Calculate how much the developers earn from this users, then the number is very disappointing: the average user for Android has bought apps for $ 0.50. For the iPhone it is $ 1.

Apple App Store has twice as many apps as Facebook

A study by mobile application analytics company Flurry reveals that Apple’s App Store now has more than twice the number of applications as the Facebook Platform, despite Facebook’s much larger market of users.

Flurry estimates that as of its 18th month this January, the App Store for iPhone, iPod touch and  iPad devices has 140,000 applications, while the Facebook Platform only reached 60,000 apps in 18 months. The difference might exist because the App Store provides a clearer path to revenue and return on investment than Facebook’s until-recently ad-supported application platform.

Regardless, the difference is surprising because Facebook has 400 million users, while the iPhone OS used by App Store applications has significantly fewer.

Estimate: 120,000 iPad sold at first sale day

Many experts are predicting how much iPads Apple has actually sold.  First there was an estimaton of 20,000 pieces per hour, based on a rather rough estimate. It sounds that there were many reservations, that customers who wanted to retrieve the iPad in the store had no guarantee that on April 3 they would receive one. Now there are new estimates of Cillage Investor’s AAPL Sanity Board: 120,000 iPad sold!

They did not look at two orders, but 99 orders which in total 110 were for an iPad. It was a time period of 19.5 hours (and not a half hour, as the previous estimate). Based on these measurements, they come to the following conclusion: there are approximately 120,000 iPad sold on the first sale day.

In fact, there were 124,500 orders, but on a normal Friday 16,500 orders come in, so that number is off.  After some rounding and applying a conversion factor (an average customer buys 1.11 iPads) than they come out at 120.000 iPads.

It appeared that most customers reserved the Wi-Fi (69 %) version of the iPad  and not the more expensive Wi-Fi + 3G version (31%).  Which model they bought? This remarkable shows fairly distributed:

  • 16GB iPad: 33%
  • 32GB iPad: 32%
  • 64GB iPad: 33%

Roll Cast analyst Victor is surprised that people would buy device that almost nobody has handled and that only comes about three weeks. There are rumors that Apple has manufactured 300,000 iPads to make the next few days so people can continue ordering.  Sanity collected the data based on users: they sent their order, the iPad type, the time of the order, the time zone and the memory.

Is that many, 120,000 units? If you consider that throughout 2008 Amazon has sold 500,000 Kindles, it is a lot!