Archive for the ‘ mobile advertising ’ Category

Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

On Monday March 1st, Mobile Monday Brussels and IAB Belgium are organising their next event, to which you are kindly invited.  MobileWeb will do the introduction for this event.

Main topic: Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

Key themes that will be discussed this evening are:
– current status today of Mobile Internet usage (Belgium, abroad);
– status of the Mobile advertising market (B2B);
– Mobile advertising opportunities;
– Success/failure cases;
– International experience;
– Do’s / Don’ts

Target audience is Advertisers, Agencies, Media companies & Marketeers

Timing:

18h00. Welcome

18h30-20h00. Speaking program

  • Mobile advertising: breakthrough 2010?
    Danny Lein (MobileWeb – IAB Belgium/MobileMondays)
  • Current status & strategy of a newspaper company
    Mark Daemen (Corelio Connect)
  • Insights on mobile usage and advertising perception
    Bruce Hoang (Orange Advertising Network – HQ France)
  • Case studies on successful usage of mobile media
    Nicolas Vanderseypen (AegisMedia)
  • International mobile advertising shower
    Robbie Douek (ADmob)

20h00-21h00. Networking

The event is kindly hosted by Corelio:
A.Gossetlaan 30
1702 Groot-Bijgaarden
Brussel

Sign up for this event.

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Nexus One reflects Google’s advertising ambitions

FierceMobileContent Predictions for 2010

There’s no such thing as a sure thing, but here are five trends likely to shape the mobile content landscape in the year ahead. Place your bets.

Read more here

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

Web Goes Mobile 4 – The videos

Thanks to our partner Arendsoog, we can offer the following videos of Web Goes Mobile 4:

 

 

 

 

 

Web Goes Mobile 4 – The presentations

You can view/download the presentations of Web Goes Mobile 4 on Slideshare:

Comscore – Alistair Hill

Microsoft – Didier Ongena

London Calling – Andrew Grill

Pecha Kucha session:

Touring Mobilis – Steven Logghe

Netlog – Louis Jonckheere

Mobillion – Marc Schoutens

Corelio – Joris De Lannoy

MobileWeb – Danny Lein

Web Goes Mobile 4 – Full house!

Today was the 4th edition of the Web Goes Mobile seminar.
A massive turnout of about 250 business people participated in the discussion on “Web or App?”!

Check out some feedback on Twitter.