Archive for the ‘ mobile internet ’ Category

Twipe takes over the Mobile Apps division of MobileWeb

New startup focuses on the growing market of mobile publishing

MobileWeb, provider of SMS solutions and mobile applications, moves its mobile apps division into a new entity, Twipe. Since its start in 2001, MobileWeb offers solutions for SMS connectivity and mobile payments. Gradually the company started the development of mobile sites and applications for smartphones and tablets. MobileWeb’s portfolio contains apps for De Standaard on iPad, the iPhone app of Studio Brussel and 2deScherm on Android of SBS Belgium. As the app business grows fast, it requires a specific approach. .

Twipe, a combination of Touch & Swipe, specializes in mobile applications for newspapers, magazine publishers and tv-broadcasters. “With Twipe we want to offer flexible mobile publishing solutions for big media groups to bring their newspapers, magazines and media content on iPad, iPhone and Android devices. Our mobile publishing platform allows us to create in a short period of time, a unique and efficient solution in line with the customer’s needs“ says, Danny Lein, Managing Director Twipe.

Twipe can already look back on an extensive set of reference cases. Recent developments include Humo, De Standaard HD, 2deScherm (SBS) and NRC Handelsblad on iPad and iPhone.

The SMS services and mobile payments continue operate under the MobileWeb brand.

Logo Twipe

About Twipe
Twipe (http://www.twipemobile.com) Twipe is a division of the E-ZONE group (http://www.e-zone.net). E-ZONE was founded in 1999 and drives interactive businesses. Twipe focuses on mobile publishing and creates innovative custom applications for media groups.

For more info contact info@twipemobile.com or info@mobileweb.be

#5 Mobile Key Insights for Publishers

5 Key Insights for Publishers

#1 Existing Tablet Trends Continue …
#2 Android is losing Developer Support (case Financial Times)
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information (case The Times)
#5 Soon happening: Social Guide next to TV Rankings (case Turntable.fm)

MobileWeb creates mobile site for Gentse Feesten

Tomorrow the biggest open-air event of Europe will kick-off in the beautiful city of Ghent. ‘De Gentse Feesten’ are a 10 day public festival with around 4.000 activities spread over more than 350 locations in the historical city center. MobileWeb created the mobile site http://m.gentsefeesten.be. Smarthphone users can check the agenda in a mobile phone optimised format and keep track of the latest updates and changes.

The weather is a key element for the success of the event. The city hall follows the weather forecasts and keeps the organisation informed of bad weather via SMS. MobileWeb was again the preferred partner and was in charge of the message forwarding.


Mobile Web Users in Western Europe to Double by 2015

Around 58 million Europeans will surf the internet with a smartphone this year and this will double by the year 2015. This is the result of a new report by eMarketer.

Improved browsers, better applications and availability of fast mobile connections are the reasons for this fast growth.

eMarketer analyst Noah Elkin concludes this means “enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management,”

iPad app ‘Second Screen-Come Dine With Me’ (Tweede Scherm – Komen Eten) on nr 1 in the Belgian Appstore.

On its release day yesterday, 7th March, the iPad app reached already the first place in the Belgian Appstore.

The app is free available for download. As such, a lot of users were curious to do so.
In addition, the app received a lot of positive comments which resulted in an excellent score of 4.5/5.

Yesterday was also the first real test case, since the new season of ‘Komen Eten’ headed off. Some press comments can be read below.

Note: we are also pleased to see that the paid iPad app ‘DeStandaard’ is a real ‘top 10 – stayer’. Thanks to all the readers!

De Standaard (8 maart 2011)

De Morgen (7 maart 2011)

Tablets & Media: Beyond the Hype

We were present at Medianet Vlaanderen’s seminar Tablets & Media (24/2/2011)

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What’s More, it’s Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

Nokia adopts Windows Phone – a threat for the iPhone or Android based smartphones?

Today Nokia and Microsoft have announced a broad partnership. This partnership might have a huge impact on the future development of the smartphone (like the iPhone or Android phones) and tablet markets. It will probably also provide a new point of leverage for mobile operators.

The highlights of this cooperation:

  • Nokia adopts Windows Phone as its principal smartphone platform
  • Bing powers Nokia’s search services
  • Nokia Maps will be the core of Microsoft’s mapping services

The announcement might be good news for many operators, as Nokia and Microsoft will leverage the operator relationships of Nokia to offer integrated mobile billing solutions.

Will this cooperation change the rules of the smartphone market? Will Apple, with its iPhone and iPad, or Google, with its Android platform, change their strategy? It is clear that if both companies put their best competences and assets together, the game of smartphone distribution might change. Nokia has access to the major mobile operators and phone distributors. The new Windows Phone platform receives many favorable reviews (mainly in the US).

The future will tell us whether this new giant will change the smartphone market development. One thing seems clear: the prospects for Windows Phone App developers are much more positive than one year ago.