Archive for the ‘ mobile services ’ Category

VW launches mobile traffic service

Volkswagen drivers in The Netherlands can now use their mobile phone to obtain road, traffic & weather information. Last month, VW has sent out a mailing introducing their ‘Volkswagen Mobiel’ service, which can be downloaded free of charge by all clients. This way, the car brand wants to constantly stay in touch with its clients and wants to give them a positive feeling and ‘something to talk about’.

VW

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Mobile video stimulated by Web 2.0

According to ABI Research the market value of mobile video services (especially the sharing of videos on the mobile) will rise from 1 billion USD in 2007 to more than 17 billion USD by 2012.

The driver behind that rise is the Web 2.0, especially the sharing sites and social networking communities that allow users to upload their video material with their mobile.

More info on their research here.

Google prepares mobile search engine

Google is taking the mobile internet very serious.
The popular search engine is currently developing a search device for mobile sites, allowing consumers to easily find the providers of mobile content such as ring tones, games and other premium content.

As next step, the mobile Google will give companies the possibility to pay to appear in the search result, in analogy to the sponsored links in its web version.

In another recent move on the mobile platform, Google has been testing mobile advertising. Certain mobile web developers were asked to put Google ads on their sites in a test to extend Google’s Adsense program to the mobile internet.
Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, on Google’s recent efforts for the mobile world: “Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world.”
Compared to the 1 billion PC users, that is indeed quite an interesting target market.

Google mobile

Emergency info on mobile phone

The question has been risen by some before: in the past we carried around our own (paper) agenda with on the first page contact details of those to contact in case of an emergency; why not do the same now with our mobile phones?

In 2005 there was the ICE campaign in the UK, which encouraged people to add the phone numbers of their emergency contacts in the address book of their mobile phone. These contacts get the name ICE1, ICE2, ICE3,… (In Case of Emergency). You could for example add the number of your partner as “ICE 1 Sam” and the number of your mother as “ICE 2 Mom”. When something happens to you, those providing help can then easily see who to call.

Member of the European Parliament Maria Martens has asked the Commission to further promote this project in Europe. Martens would like to have the support of phone companies and mobile phone producers: “It would be good if from within the configuration of the phone, people would be asked to define their emergency contacts. Of course it would be optional to fill in this information. I think an obligation goes too far.”

In Belgium the ICE campaign has already been discussed as well. Flemish representative Bart Caron entered a resolution in March, demanding the government to actively promote the ICE numbers. His resolutie was unanimous accepted in the Commission of Welfare.

To configure your own ICE numbers:

  1. Type the acronym ICE followed by a contact name into the address book of your mobile phone
  2. Save their phone number
  3. Inform your ICE contact that you have designated them

PS: For a different approach on how to handle an emergency, check out one of MobileWeb.be’s clients: Helpi

emergency numbers in your mobile phone

YouTube goes mobile

The popular video sharing website YouTube will be taking its first steps into the mobile world. During a forum on Internet developments in Taipei last Saturday, Taiwan-born Steve Chen, co-founder of YouTube, said consumers in many parts of the world will be able to access the site on mobile phones by next year.

Commuters on subways or buses are likely to access videos of between 30 to 60 seconds each, while people traveling on longer train journeys would probably go for files of up to 10 minutes in length, he said.
As Internet technologies develop further, Web sites should provide richer content and greater mobility so users can have access to them anywhere, Chen said.