Archive for the ‘ mobile services ’ Category

MobileWeb creates mobile site for Gentse Feesten

Tomorrow the biggest open-air event of Europe will kick-off in the beautiful city of Ghent. ‘De Gentse Feesten’ are a 10 day public festival with around 4.000 activities spread over more than 350 locations in the historical city center. MobileWeb created the mobile site Smarthphone users can check the agenda in a mobile phone optimised format and keep track of the latest updates and changes.

The weather is a key element for the success of the event. The city hall follows the weather forecasts and keeps the organisation informed of bad weather via SMS. MobileWeb was again the preferred partner and was in charge of the message forwarding.

What should traditional publishers keep in mind when e-publishing?

2 surveys from GfK and Lessius provide us with good data and insights on e-reading in the Flemish market. The data confirms international trends.

The GfK Retail & Technology (March 2011) survey tells us:

  • TV watching is growing again in hours per day
  • 53% is using another device while watching TV (Laptop, PC, Mobile Device, tablet,…)
  • 230.000 people will own a tablet device by the end of 2011
Full presentation (in Dutch):

The IWT research Memori, Lessius (IWT – ‘Van e-reader naar e-reading’ – 2010 /2012 ) did an online questionnaire with 2270 participants on e-reading in Flanders. Main focus points are:

– Biggest group of tablet users are male between 31-40 with a higher education
– main activities (= a lot) with tablet:
    • Surfing (89%)
    • Reading news (84%)
    • E-mailing (70%)
    • Social Networking (48%)
    • Reading Magazine (42%)

– The willingness to pay for content with iPad owners:

    • Unique content, not available with the paper version 61%
    • If no free alternative is available 59%
    • if extra service/content is provided 46%

– only 13% would pay the same amount for the digital version of  their paper subscription


In general, people still prefer paper versions. On the other hand, tablet owners use their device to read news and magazines. They get used to it and do read digitally. There is a willingness to pay for content, if that content is ‘unique’ and if there is ‘no alternative available’. Publishers need to re-think and translate their content to add extra value before pushing it onto digital platforms.

Innovative SMS campaign replaces recruitement letter

MobileWeb creates platform for interim agencies to connect faster and easier with job candidates.

sms recruiting

The classic letter of application seems to be outdated. T-Interim is the first agency that uses sms to recruit candidates. It’s a fast and easy way for companies to connect with the right profiles. Volvo Cars is currently enrolling the system to recruit 400 production workers. You send the company name to a short, easy-to-remember number and within 24 hours the agency will contact you. If you have the right competencies, the application procedure will start.

It’s not only easy and fast. It’s free, the threshold is low and people without e-mail-address are included in the pool of profiles.

Read full article

Why didn’t we foresee the rise of social TV?

Social TV is the biggest change in television since it was invented.

Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.

The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:

Why did we not foresee this major development in television?

The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.


iPad app ‘Second Screen-Come Dine With Me’ (Tweede Scherm – Komen Eten) on nr 1 in the Belgian Appstore.

On its release day yesterday, 7th March, the iPad app reached already the first place in the Belgian Appstore.

The app is free available for download. As such, a lot of users were curious to do so.
In addition, the app received a lot of positive comments which resulted in an excellent score of 4.5/5.

Yesterday was also the first real test case, since the new season of ‘Komen Eten’ headed off. Some press comments can be read below.

Note: we are also pleased to see that the paid iPad app ‘DeStandaard’ is a real ‘top 10 – stayer’. Thanks to all the readers!

De Standaard (8 maart 2011)

De Morgen (7 maart 2011)

MobileWeb launches iPad app ‘Second Screen – Come Dine With Me’ (Tweede Scherm – Komen Eten) for SBS Belgium.

MobileWeb is proud to announce the launch of the iPad app of Tweede Scherm – Komen Eten (‘Come Dine With Me’ international TV format).

The Second Screen social TV iPad app offers viewers an interactive experience while watching television. First, it gives the viewer additional background information, such as pictures, bios, related articles. Secondly, they can participate to the show: they can rate other candidates with regards to food and atmosphere. Finally and one of the key elements of this innovative iPad app is the interactivity component: viewers are able to comment and chat with each other on what they see, feel and hear. At the same time the Twitter and Facebook conversations are integrated as well. ‘Komen Eten’ is the first format on ‘Tweede Scherm’, other formats and platforms will follow.


This ‘social TV’ application is the first in its kind in Belgium, if not in Europe. Last year ABC was one of the first TV broadcasters who started experimenting with second screen applications. Also other American programs and TV stations followed. However, in Europe the trend hasn’t broke through (yet), although experts expect the next few months to be the turning point for Social TV. David Rowan, the Editor of Wired magazine has named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. TV is inherently social – and Social Media is a conduit. Put them together in a workable, ergonomic way and the convergence will have impact.


This innovative application has been developed in a couple of weeks time. The development cycle has been short as the application was developed on the MobileWeb Mobile Publishing platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to

Nokia adopts Windows Phone – a threat for the iPhone or Android based smartphones?

Today Nokia and Microsoft have announced a broad partnership. This partnership might have a huge impact on the future development of the smartphone (like the iPhone or Android phones) and tablet markets. It will probably also provide a new point of leverage for mobile operators.

The highlights of this cooperation:

  • Nokia adopts Windows Phone as its principal smartphone platform
  • Bing powers Nokia’s search services
  • Nokia Maps will be the core of Microsoft’s mapping services

The announcement might be good news for many operators, as Nokia and Microsoft will leverage the operator relationships of Nokia to offer integrated mobile billing solutions.

Will this cooperation change the rules of the smartphone market? Will Apple, with its iPhone and iPad, or Google, with its Android platform, change their strategy? It is clear that if both companies put their best competences and assets together, the game of smartphone distribution might change. Nokia has access to the major mobile operators and phone distributors. The new Windows Phone platform receives many favorable reviews (mainly in the US).

The future will tell us whether this new giant will change the smartphone market development. One thing seems clear: the prospects for Windows Phone App developers are much more positive than one year ago.