Archive for the ‘ social media ’ Category

Discover the HUMO iPad App with its brand new Social TV Companion

Today, HUMO released its long anticipated iPad app. The app was developed on the MobileWeb Mobile Publishing Platform.

Download the app now for free in the App Store!

The popular magazine comes to the Apple tablet with a distinct features set, containing three sections:

–          Media Screen, covering the best of HUMO

–          Social TV, your social TV companion

–          Magazine, your HUMO on iPad

After opening the app, you will land on the Media Screen containing the best of Humo’s website articles, with a focus on the TV content. All articles are brought together under topics such as TVreviews, Actua and Video. When tapping on one of them, a flipreader opens which makes it very easy to consume. Moreover, every article can be shared via facebook, twitter or email; recommended articles appear on the right side of the screen. Humo fans will also enjoy the typical content Humo stands for such as ‘Uitlaat’ and ‘Cartoons’.

In the brand new Social TV Guide, HUMO reinvents itself on the iPad. With the Humo app at your fingertips you can discuss, comment and criticize with other peers who are watching the same programs. Also let your twitter and Facebook followers know what you are watching so that they can join you. Very original is the frameset that has been developed to browse through TV programs. Next to the TV guide you will find ‘now on TV’, ‘Popular programs’ and ‘Humo’s selection’ which enables you to discover new interesting programs.

Finally, a Humo app wouldn’t be a Humo app without the Magazine. The app offers the complete magazine in a smooth high quality pdf . Subscribers of the paper magazine can download the iPad version for free, non-subscribers can buy the digital magazine for 2,39€.

After launching De Standaard and NRC Handelsblad, another publisher benefits from MobileWeb’s Publishing Platform to get their content on the tablet. If you wish to receive more information about the MobileWeb Publishing Platform and services, please send a mail to

The Humo app available for free in the App Store as from today. Download it now!

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2deScherm now available with an interactive program guide

Today, SBSBelgium released an important update of its 2deScherm application on iPad, iPhone, iPod & Android. The app goes beyond its initial target group of ‘Komen Eten’ or ‘Huizenjacht’ and integrates now an interactive electronic program guide (EPG).

With the start of the new TV season, 2deScherm expands its functionalities towards the whole Flemish TV audience. The app does not only give an overview of the programs of VT4 and VijfTV, but also integrates other dutch speaking channels (één, canvas, VTM, NED1, …).

When opening the iPad app, the user will see a clever designed TV grid. Other than similar EPG apps, 2deScherm uses appealing pictures to visualize the individual formats. This results in a beautiful mosaic effect. In addition, behind every picture (or program) there is a specific page related to the TV show including: pictures, videos, content description, a chat and Twitter wall.

The 2deScherm user can also give ratings on TV shows. The overall ratings are visible on the TV grid. This will motivate people to select TV programs not only on content or popularity, but also following the ratings of other 2deScherm users. A new way of watching TV !

Next to the new EPG module, the existing formats of ‘Komen Eten’ and ‘Huizenjacht’ continue with new episodes starting today.

MobileWeb was in charge for the development of the application and broadens with it, its portfolio in Social TV mobile applications.

The 2deScherm app is available on iPad and iPhone, the Android app will be updated later this week.

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#5 Mobile Key Insights for Publishers

5 Key Insights for Publishers

#1 Existing Tablet Trends Continue …
#2 Android is losing Developer Support (case Financial Times)
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information (case The Times)
#5 Soon happening: Social Guide next to TV Rankings (case

‘2de Scherm’ app also available for iPhone and Android

After the iPad version, the 2de Scherm app is now also available for iPhone and Android devices.

The 2de Scherm app is the second screen TV application for VT4 & VIJFtv.  As of today you can follow Come Dine With Me (Komen Eten) and give your TV watching an extra interactive experience via your mobile device.

  • background information on the candidates such as pictures, bios, recipes, related articles
  • participate to the show by rating the candidates on food and atmosphere
  • comment and chat with each other on what you see, feel and hear. Together with the Twitter and Facebook integration this gives the app a social dimension

Although the smaller screen sizes, the mobile app offers the same experience as its iPad bigger brother version. All features are integrated in a smart intuitive way. Including the map view, where you can discover where other viewers and fans are located.

The application has been developed on the MobileWeb Publishing Platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to

The app can be downloaded for free via the App Store and the Android Market.

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Eurovision 2011 forecast

Want to predict the future? Forecast the winner of Eurovision 2011 before the final with the iGoogle Predictor gadget or with MyTVBuddy.

Google bases their predictor on the popularity of the artists in the Google search data.

Our iPad app MyTVBuddy gives the fans the opportunity to compare real user votes before and during the show with the official ranking afterwards. Download the free app now via the app store and explore all the other fun features it has to offer.


MyTVBuddy, the first pan-European Social TV app now available on iPad

Today we unveiled our iPad app MyTVBuddy. MyTVBuddy brings Social TV to a next level!


We are proud to present the first European Social TV iPad application that will allow users to explore, interact, engage and participate in big live TV moments. Users can check in to TV programs, watch videos, post messages on Facebook, share Twitter messages, participate to conversations on the internal chat and see where other users are located.

Special Launch Edition – Eurovision 2011

The first event that is covered on MyTVBuddy is Eurovision Song Contest which will take place on 10, 12 and 14th May. With over 120 million television viewers, Eurovision Song Contest confirms its status as Europe’s favorite TV show. MyTVBuddy brings the Eurovision experience closer to the fans with an integrated feature set.

  • The fans are the jury since they can rate every performance. The result of the user votes is aggregated in the ‘Ranking’ section. Also the official ranking can be found here at the end of each show.
  • Eurovision fans will find all relevant and necessary information about the artists at their fingertips including picture galleries, video channels and the latest news updates.

More info on the MyTVBuddy Website:

The application was an initiative of E-ZONE
MobileWeb was in charge of the development.

Link to official press release:

Why didn’t we foresee the rise of social TV?

Social TV is the biggest change in television since it was invented.

Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.

The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:

Why did we not foresee this major development in television?

The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.