Archive for the ‘ Tablet ’ Category

Discover the HUMO iPad App with its brand new Social TV Companion

Today, HUMO released its long anticipated iPad app. The app was developed on the MobileWeb Mobile Publishing Platform.

Download the app now for free in the App Store!

The popular magazine comes to the Apple tablet with a distinct features set, containing three sections:

–          Media Screen, covering the best of HUMO

–          Social TV, your social TV companion

–          Magazine, your HUMO on iPad

After opening the app, you will land on the Media Screen containing the best of Humo’s website articles, with a focus on the TV content. All articles are brought together under topics such as TVreviews, Actua and Video. When tapping on one of them, a flipreader opens which makes it very easy to consume. Moreover, every article can be shared via facebook, twitter or email; recommended articles appear on the right side of the screen. Humo fans will also enjoy the typical content Humo stands for such as ‘Uitlaat’ and ‘Cartoons’.

In the brand new Social TV Guide, HUMO reinvents itself on the iPad. With the Humo app at your fingertips you can discuss, comment and criticize with other peers who are watching the same programs. Also let your twitter and Facebook followers know what you are watching so that they can join you. Very original is the frameset that has been developed to browse through TV programs. Next to the TV guide you will find ‘now on TV’, ‘Popular programs’ and ‘Humo’s selection’ which enables you to discover new interesting programs.

Finally, a Humo app wouldn’t be a Humo app without the Magazine. The app offers the complete magazine in a smooth high quality pdf . Subscribers of the paper magazine can download the iPad version for free, non-subscribers can buy the digital magazine for 2,39€.

After launching De Standaard and NRC Handelsblad, another publisher benefits from MobileWeb’s Publishing Platform to get their content on the tablet. If you wish to receive more information about the MobileWeb Publishing Platform and services, please send a mail to

The Humo app available for free in the App Store as from today. Download it now!

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Download now the new iPhone/iPad app of NRC!

Today, an update of the dutch newspaper NRC Handelsblad has been launched on iPad and iPhone. The app is built on the MobileWeb’s publishing platform and offers readers of NRC a new interface of the newspaper.

What strikes the most when downloading the app is the downloadspeed. When tapping the newspaper to start to download, the app will already open after having downloaded the first pages. This way you only need to wait for about 30 seconds.

Just as the previous app, readers can easily browse the newspaper in its original way by zooming in and out and in a ‘more digital’ way. The latter way provides the full newspaper nicely converted towards a more iPad look and feel. A contents column at the left shows all articles, which are displayed fully at the right side of the screen. Another nice feature is that you can easily adapt the size of the text.

In case you want to read the live headlines, this is made possible via the ‘Live Nieuws’ feed. You can find all the news articles in an easy readable format. When you find an article you like you can share it via Facebook, Twitter and Email.

In a nutshell, what’s new:

–         Live news feed

–         Sharing of articles via twitter, facebook and email

–         Read later function

–         Link to NRC In Beeld

–         Save up to 30 newspapers

–         Go back to old newspaper up until 30 days (Archive)

The new app of NRC is now available in the iTunes AppStore. With this new version NRC has taken an important next step into the e-reader and digital newspaper market, by combining its attractive content with its digital subscription system.

This innovative application has been developed in just a couple of weeks time. The development cycle has been short as the application was developed on the MobileWeb Mobile Publishing platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to

De Standaard HD on iPad: a success after launch!

The new iPad optimised app of De Standaard hit in no time the top of the download charts in the Apple app store. With overall very positive feedback, we can call the app a big success.

Check out the below (Dutch) reviews and comments. And try the app yourself, to see it with your own eyes! Link app store.

Review on The Mobile Revolution – link

Review by Captain Gadget on radio station Studio Brussel – link

Review {DefV}’s rant – link

Some reactions on Twitter 

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2deScherm now available with an interactive program guide

Today, SBSBelgium released an important update of its 2deScherm application on iPad, iPhone, iPod & Android. The app goes beyond its initial target group of ‘Komen Eten’ or ‘Huizenjacht’ and integrates now an interactive electronic program guide (EPG).

With the start of the new TV season, 2deScherm expands its functionalities towards the whole Flemish TV audience. The app does not only give an overview of the programs of VT4 and VijfTV, but also integrates other dutch speaking channels (één, canvas, VTM, NED1, …).

When opening the iPad app, the user will see a clever designed TV grid. Other than similar EPG apps, 2deScherm uses appealing pictures to visualize the individual formats. This results in a beautiful mosaic effect. In addition, behind every picture (or program) there is a specific page related to the TV show including: pictures, videos, content description, a chat and Twitter wall.

The 2deScherm user can also give ratings on TV shows. The overall ratings are visible on the TV grid. This will motivate people to select TV programs not only on content or popularity, but also following the ratings of other 2deScherm users. A new way of watching TV !

Next to the new EPG module, the existing formats of ‘Komen Eten’ and ‘Huizenjacht’ continue with new episodes starting today.

MobileWeb was in charge for the development of the application and broadens with it, its portfolio in Social TV mobile applications.

The 2deScherm app is available on iPad and iPhone, the Android app will be updated later this week.

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#5 Mobile Key Insights for Publishers

5 Key Insights for Publishers

#1 Existing Tablet Trends Continue …
#2 Android is losing Developer Support (case Financial Times)
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information (case The Times)
#5 Soon happening: Social Guide next to TV Rankings (case

Games are Most Popular Apps

According to a Nielsen study, games continue to be the most popular app category for mobile devices.  Games are not only the biggest in amount of usage, the figures also state that 93% of those who have downloaded apps in the last 30 days say that they would be willing to pay for games. For news content 76% would be willing to pay. Below the 2 most important graphs.
Here you can read the full details

What should traditional publishers keep in mind when e-publishing?

2 surveys from GfK and Lessius provide us with good data and insights on e-reading in the Flemish market. The data confirms international trends.

The GfK Retail & Technology (March 2011) survey tells us:

  • TV watching is growing again in hours per day
  • 53% is using another device while watching TV (Laptop, PC, Mobile Device, tablet,…)
  • 230.000 people will own a tablet device by the end of 2011
Full presentation (in Dutch):

The IWT research Memori, Lessius (IWT – ‘Van e-reader naar e-reading’ – 2010 /2012 ) did an online questionnaire with 2270 participants on e-reading in Flanders. Main focus points are:

– Biggest group of tablet users are male between 31-40 with a higher education
– main activities (= a lot) with tablet:
    • Surfing (89%)
    • Reading news (84%)
    • E-mailing (70%)
    • Social Networking (48%)
    • Reading Magazine (42%)

– The willingness to pay for content with iPad owners:

    • Unique content, not available with the paper version 61%
    • If no free alternative is available 59%
    • if extra service/content is provided 46%

– only 13% would pay the same amount for the digital version of  their paper subscription


In general, people still prefer paper versions. On the other hand, tablet owners use their device to read news and magazines. They get used to it and do read digitally. There is a willingness to pay for content, if that content is ‘unique’ and if there is ‘no alternative available’. Publishers need to re-think and translate their content to add extra value before pushing it onto digital platforms.