#5 Mobile Key Insights for Publishers

5 Key Insights for Publishers

#1 Existing Tablet Trends Continue …
#2 Android is losing Developer Support (case Financial Times)
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information (case The Times)
#5 Soon happening: Social Guide next to TV Rankings (case Turntable.fm)

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MobileWeb creates mobile site for Gentse Feesten

Tomorrow the biggest open-air event of Europe will kick-off in the beautiful city of Ghent. ‘De Gentse Feesten’ are a 10 day public festival with around 4.000 activities spread over more than 350 locations in the historical city center. MobileWeb created the mobile site http://m.gentsefeesten.be. Smarthphone users can check the agenda in a mobile phone optimised format and keep track of the latest updates and changes.

The weather is a key element for the success of the event. The city hall follows the weather forecasts and keeps the organisation informed of bad weather via SMS. MobileWeb was again the preferred partner and was in charge of the message forwarding.


Games are Most Popular Apps

According to a Nielsen study, games continue to be the most popular app category for mobile devices.  Games are not only the biggest in amount of usage, the figures also state that 93% of those who have downloaded apps in the last 30 days say that they would be willing to pay for games. For news content 76% would be willing to pay. Below the 2 most important graphs.
Here you can read the full details http://blog.nielsen.com/nielsenwire/?p=28273

What should traditional publishers keep in mind when e-publishing?

2 surveys from GfK and Lessius provide us with good data and insights on e-reading in the Flemish market. The data confirms international trends.

The GfK Retail & Technology (March 2011) survey tells us:

  • TV watching is growing again in hours per day
  • 53% is using another device while watching TV (Laptop, PC, Mobile Device, tablet,…)
  • 230.000 people will own a tablet device by the end of 2011
Full presentation (in Dutch):
http://www.tmabevents.be/assets/ereading%20presentaties%202011/Cindy-Van-Mulders.pdf/

 
The IWT research Memori, Lessius (IWT – ‘Van e-reader naar e-reading’ – 2010 /2012 ) did an online questionnaire with 2270 participants on e-reading in Flanders. Main focus points are:

– Biggest group of tablet users are male between 31-40 with a higher education
– main activities (= a lot) with tablet:
    • Surfing (89%)
    • Reading news (84%)
    • E-mailing (70%)
    • Social Networking (48%)
    • Reading Magazine (42%)

– The willingness to pay for content with iPad owners:

    • Unique content, not available with the paper version 61%
    • If no free alternative is available 59%
    • if extra service/content is provided 46%

– only 13% would pay the same amount for the digital version of  their paper subscription

 

Conclusions:
In general, people still prefer paper versions. On the other hand, tablet owners use their device to read news and magazines. They get used to it and do read digitally. There is a willingness to pay for content, if that content is ‘unique’ and if there is ‘no alternative available’. Publishers need to re-think and translate their content to add extra value before pushing it onto digital platforms.

‘2de Scherm’ app also available for iPhone and Android

After the iPad version, the 2de Scherm app is now also available for iPhone and Android devices.

The 2de Scherm app is the second screen TV application for VT4 & VIJFtv.  As of today you can follow Come Dine With Me (Komen Eten) and give your TV watching an extra interactive experience via your mobile device.

  • background information on the candidates such as pictures, bios, recipes, related articles
  • participate to the show by rating the candidates on food and atmosphere
  • comment and chat with each other on what you see, feel and hear. Together with the Twitter and Facebook integration this gives the app a social dimension

Although the smaller screen sizes, the mobile app offers the same experience as its iPad bigger brother version. All features are integrated in a smart intuitive way. Including the map view, where you can discover where other viewers and fans are located.

The application has been developed on the MobileWeb Publishing Platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to contact@mobileweb.be.

The app can be downloaded for free via the App Store and the Android Market.

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MobileWeb launches Huizenjacht on Tweede Scherm

The Tweede Scherm iPad application is updated today with a brand new showcase around the VT4 TV-show Huizenjacht. The app keeps the cool features from Komen Eten and adds several new options that will bring Huizenjacht closer to the viewers.

You can still discuss the show via an internal chat, follow the live Twitter and Facebook tweets. Now you can be one of the couples and rate the houses they visit. There’s lots of background information available through the app as well. You can browse through the different episodes and view full screen pictures of the houses or track the location on an interactive map.

The Tweede Scherm app is a unique platform that gives TV watching a social engagement.

You can download the updated app for free in the Apple app store.
http://itunes.apple.com/be/app/2de-scherm/id422580576?mt=8

Huizenjacht_Tweede Scherm1

Huizenjacht_Tweede Scherm2

Huizenjacht_Tweede Scherm3

Eurovision 2011 forecast

Want to predict the future? Forecast the winner of Eurovision 2011 before the final with the iGoogle Predictor gadget or with MyTVBuddy.

Google bases their predictor on the popularity of the artists in the Google search data.

Our iPad app MyTVBuddy gives the fans the opportunity to compare real user votes before and during the show with the official ranking afterwards. Download the free app now via the app store and explore all the other fun features it has to offer.

http://itunes.apple.com/us/app/mytvbuddy/id433410272?mt=8&ls=1

MyTVBuddy