Posts Tagged ‘ banners ’

Telegraaf Media believes in Mobile Advertising

After a testing period of 4 months, Telegraaf Media Nederland is starting mobile advertising on the mobile internet sites of De Telegraaf and Sp!ts. Advertisers can buy bannerspace for 40 euro; the banner will be displayed until it has reached 1.000 views. There’s only one banner per page, but it takes up to a third of the screen, to make it is obvious enough.

The test results were very positive. Having one banner on the page didn’t seem to bother the visitors. Even better, the clickthrough rate was similar to the early days of the Internet. Of course this is because it is a new service.

The success rate of the mobile banners in the long term remains to be seen. Ashu Mathura, CEO of MADS, the mobile advertising provider involved, explains: “Mobile advertising is still small in Holland, but it’s gaining popularity because of the iPhone and other smartphones on the market. We expect that within 24 months from now, mobile advertising will be a default part of every marketing campaign.”

The two mobile sites of De Telegraaf have a combined reach of 240.000 unique visitors per month (180.000 for telegraaf.mobi). Both sites have a total of 4 million page views per month.

In Belgium today mobile advertising is only available on Vodaphone Live (the mobile portal of Proximus). Orange World (the portal of Mobistar) will launch a similar offering in the near future.

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First banner campaign on PlazZza

MobileWeb.be is the first market player that uses the full advertising possibilities of PlazZza.

With a banner campaign about the services of his client Play.be, MobileWeb.be is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last year by the Belgian mobile operators.

First banner campaign on PlazZza

PlazZza, portal for the mobile internet
PlazZza offers a platform to give easy access to mobile internet sites in Belgium. On PlazZza, the end-user can choose between several categories in which the WAP sites are listed. Another possibility is sending a free SMS with a certain hitcode to the shortcode 4444. Samsung for example has integrated the hitcode ‘samsung’ in its advertisements. If the consumer sends this hitcode to 4444, he receives by SMS a direct link to the Samsung mobile internet site.

First mobile banner campaign
MobileWeb.be strongly believes in the possibilities of PlazZza regarding mobile marketing. This provider of mobile solutions previously introduced big names on this new mobile platform, among which Samsung and Club Brugge. With a campaign about the new WAP service of Play.be, MobileWeb.be wants to prove that the PlazZza medium is ready for advertising. In collaboration with ScreenTonic, pioneer for mobile publicity in Europe, and the operators Mobistar and Proximus banners were placed on the category and search pages of PlazZza. ScreenTonic previously set up campaigns for, among others, Coca-Cola and Reebok for the successful Gallery, the French counterpart of PlazZza.
“With the coming of larger GSM screens and faster connections, the major obstacles for a mobile platform as PlazZza have been conquered.” explains Danny Lein, Managing Director of MobileWeb.be “Marketing campaigns on such a medium are the logical next step, and both the market as the consumer are ready for it.”