Posts Tagged ‘ belgium ’

Belgen verbruiken voor 46 miljoen aan Video on Demand

Bijna 30% van alle Belgische digitale tv-klanten gebruikt video-op-aanvraag (VoD). Gemiddeld spendeert elk gezin per jaar 10 euro. Dat meldt Astel.

Volgens Astel laten meer en meer Belgen zich verleiden tot VoD-diensten. De Belgen zouden in 2010 45,8 miljoen euro verbruikt hebben aan VoD. Dat is een stijging van 30% in vergelijking met het jaar daarvoor. Dat maakt van ons de op één na zwaarste VoD-gebruikers van Europa (Portugal staat op nummer 1).

Belgacom was de eerste in 2005 en sindsdien is de catalogus gegroeid tot 1.500 films. Minstens een derde van alle Belgacom TV-klanten zou maandelijks minstens één keer VoD gebruiken. Bij de Waalse kabelaar VOO daarentegen kwam VoD heel wat later, in 2009. De helft van alle VOOcorder-abonnees zou maandelijks een betalende bestelling maken.

Mobistar kwam heel recent pas met VoD op de markt. Volgens Astel zal ook Billi, een relatief kleine ADSL-provider in Wallonië, nog voor het jaareinde van start gaan met VoD. Billi heeft sinds vorig jaar een aanbod van digitale tv.

Bron: Userbase.be

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iPad app ‘Second Screen-Come Dine With Me’ (Tweede Scherm – Komen Eten) on nr 1 in the Belgian Appstore.

On its release day yesterday, 7th March, the iPad app reached already the first place in the Belgian Appstore.

The app is free available for download. As such, a lot of users were curious to do so.
In addition, the app received a lot of positive comments which resulted in an excellent score of 4.5/5.

Yesterday was also the first real test case, since the new season of ‘Komen Eten’ headed off. Some press comments can be read below.

Note: we are also pleased to see that the paid iPad app ‘DeStandaard’ is a real ‘top 10 – stayer’. Thanks to all the readers!

De Standaard (8 maart 2011)

De Morgen (7 maart 2011)

MobileWeb launches iPad app ‘Second Screen – Come Dine With Me’ (Tweede Scherm – Komen Eten) for SBS Belgium.

MobileWeb is proud to announce the launch of the iPad app of Tweede Scherm – Komen Eten (‘Come Dine With Me’ international TV format).

The Second Screen social TV iPad app offers viewers an interactive experience while watching television. First, it gives the viewer additional background information, such as pictures, bios, related articles. Secondly, they can participate to the show: they can rate other candidates with regards to food and atmosphere. Finally and one of the key elements of this innovative iPad app is the interactivity component: viewers are able to comment and chat with each other on what they see, feel and hear. At the same time the Twitter and Facebook conversations are integrated as well. ‘Komen Eten’ is the first format on ‘Tweede Scherm’, other formats and platforms will follow.

 

This ‘social TV’ application is the first in its kind in Belgium, if not in Europe. Last year ABC was one of the first TV broadcasters who started experimenting with second screen applications. Also other American programs and TV stations followed. However, in Europe the trend hasn’t broke through (yet), although experts expect the next few months to be the turning point for Social TV. David Rowan, the Editor of Wired magazine has named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. TV is inherently social – and Social Media is a conduit. Put them together in a workable, ergonomic way and the convergence will have impact.

 

This innovative application has been developed in a couple of weeks time. The development cycle has been short as the application was developed on the MobileWeb Mobile Publishing platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to contact@mobileweb.be.

iPad available in July

The Apple iPad tablet computer will be available in July in Belgium. An exact date and price will be announced later.

In Australia, Canada, Germany, France, Italy, Japan, Spain, the United Kingdom and Switzerland, the device is available from May 28. Customers can already order the phone from Monday.

There are already over one million iPad’s sold in the United States . There are already 1.5 million books sold, that can be read on the device, and 12 million applications.

Source: http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20100507_099

Radio.be Android application

Today MobileWeb.be released his first Android application Radio.be

You have access to the best radio stations from Belgium and this on your Android device! You can browse and listen to (currently) 82 radio stations, including: Q-music, MNM, Studio Brussel, TopRadio, NRJ, Fun Radio, BelRTL, Radio Contact, Nostalgie, VivaCite, Pure FM, …

For more information check radio.be and you will see a lot of information and a list of features!

IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places.

Fourth Belgian mobile operator now legally possible

The Parliament has approved a law proposal that makes room for a fourth mobile operator in the Belgian mobile landscape.  Although other candidates are ‘possible’ according to minister Van Quickenborne, it’s a public secret that Telenet is very interested in this licence. 

A fourth licence for the 3G network is now also possible and will be contributed after an auction, probably in the second trimestre of 2010.

A legal frame has also been made for upcoming 4G networks.  By 2015 there should be two 4G licences available.