Posts Tagged ‘ blyk ’

Blyk comes to Belgium in January

In July, we reported about Blyk’s intention to come to Belgium.  The new mobile network, targeted at teenagers between 16 and 24 years, has now announced that it will launch on the Belgian market in January 2009.   The Netherlands will follow in February or March.

Blyk uses a new business model, offering free sms and call credits in exchange for mobile advertising messages.  The advertisements are adapted to the profile of the user, which he or she defines when registering for the service.    This way, you receive, for example, an ad for the new cd of your favorite artist or for a new energy drink.

Blyk will be a mobile virtual network operator (MVNO) using the Mobistar network.

UPDATE: As you can read in the comment below, Blyk informs us that the January launch date is NOT correct.


25% of Belgians gives GSM number to advertisers

A quarter of Belgian consumers is willing to give their mobile phone number to advertisers. That remarkable result comes from a study by MediaEdge, who questioned 1.000 Belgian people.

Extrapolating to the Belgian population, that’s about 1,64 million people. Among the 15 to 24 year olds, it’s over 35% that is interested. Dutch speaking are more reluctant to give their number than their French speaking neighbours.

The study however is not just talking about giving your mobile number in exchange for pure advertising messages. The most popular application is the possibility to make bank transactions. About 12% of the people questioned is interested in that.
That is good news for mobile payment providers such as Atos Worldline (with their m-banxafe platform) and So far, these systems are still waiting for the hoped for success, but they struggle with the problem that not enough merchants are accepting these mobile payment possibilities.

About 7% is willing to receive advertising messages. SMS Coupons are a bit more popular: 9,6%.
Especially young people are interested in reading advertising messages, if they get free call credit or free sms messages in return. This model is already used by Blyk and Pumbby.

MediaEdge concludes that the study proves that the potential of mobile marketing and mobile advertising is bigger than expected.

Mobistar to host Blyk in Belgium

Mobistar and Blyk have reached an agreement related to the provision of mobile services. Blyk intends to enter the Belgian market as a mobile virtual network operator (MVNO) using the Mobistar network.

Blyk is the new mobile network for 16-24 year-olds that is entirely funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was founded in 2006 in Finland and is now operating in the UK, where members embraced the Blyk concept quite quickly: its annual member targets of 100,000 were reached six months ahead of schedule.

Entry into Belgium is part of Blyk’s next wave of European expansion that was announced last week.

Mobile advertising company Blyk comes to Belgium

Blyk, a company that offers free sms and call credits in return for mobile advertising, is introducing their services in Belgium.  The concept already proved very successful in Great-Britain, where the target of 100.000 members was reached in just 9 months, 6 months earlier than projected.  At the end of the year, Blyk will be available in Holland and earlier this week, it was announced that Belgium, Germany and Spain would follow. 

Blyk is targeted mainly at young people between 16 and 24.  When the youngsters subscribe, they need to indicate which products and brands they like. They then receive a SIM card with a certain amount of free SMS messages and call credits.   In return they receive mobile advertising messages from their favorite brands.  Marko Ahtisaari, Blyk’s head of brand & design: “The advertising expenses are very important for us.  Belgium is among the top 3 of these expenses. Naturally, the countries where we introduce our services need to be open to such a new concept.”