Posts Tagged ‘ coca cola ’

Belgacom introduces mobile payment service Ping.Ping

Last week, Belgacom announced they’re taking a 40% share in Tunz, a Belgian company specialized in micropayments.

This week, the telecom giant said they are starting up a mobile payment service called Ping.Ping, which should allow to pay with your mobile phone for small amounts, such as a can in a vending machine or a drink in a bar.
Belgacom has made a large range of partnerships for this service.  One of them is with Accor Services, responsible for the food checks.  Goal is to digitize the food checks and put the value on a digital account. In a first trial, 500 Belgacom employees will be able to spend this digital money in horeca establishments in the neighborhood of Belgacom’s headquarters in Brussels.

There’s also a partnership with Coca-Cola, testing out the micropayment for vending machines.  Another trial will be with supermarket Delhaize.
To allow a ‘contact-less’ payment, the NFC technology will be used.  If the trials are successful, Delhaize wants to introduce customer identification by the mobile phone instead of the Delhaize Plus card. 

Ping.Ping is supposed to become a group name for all these different mobile payment services.  The already existing SMS parking and SMS bus ticketing – services from Mobile-for which was acquired by Belgacom – would also fall under this umbrella.  Belgacom promises several more applications in the coming weeks and months, including vouchers, reduction coupons, payments on campus and person-to-person payments. 


Coca-Cola uses Bluetooth for mobile campaign at Olympics

Coca-Cola launched a mobile marketing campaign at the Olympic games in Beijing, using Bluetooth technology to contact consumers.  The soft drink giant collaborated with Shangai-based advertising agency Pioco, who installed some 1500 hot spots in and around Olympic stadiums and surrounding areas.  All Bluetooth-enabled mobile phone users who entered the hot spots received a request to download an Olympic-themed Coke commercial.  Even though consumers didn’t receive an incentive to respond to this request, the campaign generated 880.489 downloads from Aug. 1–31.

Coca-Cola, an official sponsor of the 2008 Summer Games, employed various media for its Olympic marketing, including television, online and print. According to Steve Chao, co-founder and CEO of Pioco, “the goal was to open up an extra distribution channel for the Coke TV commercials targeting the young generations.” He added that, since most of the stadiums were built around schools, the hotspots enabled Coca-Cola to reach as many students as possible.  Bluetooth was chosen for the campaign in part because of its popularity among Chinese consumers. “China has a 35% Bluetooth penetration,” Chao said.
In addition, Bluetooth is user-friendly. It offers a faster transfer speed than many other mobile formats, giving marketers more options to design compelling content. And downloads don’t cost the consumer a dime.

Source: BtoB