Posts Tagged ‘ de standaard mobile ’

MobileWeb launches De Standaard on Android

After the ‘Komen Eten’ app we are launching a second app this week: De Standaard on Android. In 2009, De Standaard was the first Flemish newspaper with an iPhone app. One year later, they were also the first with an iPad app. Both apps developed by MobileWeb counted for 23.000 paid downloads. The Android version is based on the iPhone app and adapts itself to the many different Android mobile phones and tablets.

The app is available for 3,99€. In this package, five newspapers are included for free. Next to the newspaper content, the online news is just a few clicks away. These articles can be shared easily via Twitter, Facebook or mail.

Also subscriptions are integrated: 15€ for a month and 159€ for a full year. Single copy sales are not possible yet due to limitations in the Android Market.

Related to this launch Samsung offers a special promotion. If you have a Samsung phone or tablet you can download the app for free in the Samsung store from march 11th until april 11th.

Click here to download from the Android Market.

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De Standaard iPhone app – get your promo code

One week after the release of the iPhone app of De Standaard, it still features at #1 in the list of paid apps in the Belgian Apple App Store!

Did you download your copy yet?  Give us your feedback in Comments.

If you haven’t gotten it yet, this is your chance.  De Standaard has given us 5 promo codes allowing a free download of this popular news app.  First come, first served, so hurry up!  When you’ve gotten hold on one, please let others know in Comments.

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De Standaard iPhone app, on the rise in App Store

Interesting to see how the mobile app for De Standaard was rising up the ranking for paid apps in the Apple App Store.  Check the images below, taken at different times yesterday morning.

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MobileWeb develops De Standaard iPhone app, first paying news app in Benelux

De Standaard has launched its own mobile application for the iPhone. This app was developed by MobileWeb.be, Belgian specialist in SMS and mobile internet solutions. MobileWeb.be was previously also responsible for the creation of the successful mobile site m.standaard.be.

The app of De Standaard, now available in the Apple App Store, is the first paying iPhone news application in the Benelux. After only 1 day, the app already ranks first of the paying apps in the App Store.

De Standaard, pioneer in the European mobile media landscape
Corelio strongly believes in the mobile platform. After launching specific mobile sites for De Standaard and Het Nieuwsblad in 2008, this media group now also launches an iPhone app.

The iPhone app of De Standaard has the advantage that one can download the many news articles onto the mobile device and then read them in offline mode. An Internet connection is only required to update with new news items. The app also offers lifestyle news, opinions, photo wall browsing and a TV guide. The app can be personalized, resulting in more possibilities and a better user experience.

The app of De Standaard can now be bought in the Apple App Store for € 3,99. This makes it the first paying iPhone news app in the Benelux. The paying aspect of the iPhone app means a new source of revenues for a media company like Corelio. This makes the company one of the pioneers in the European media landscape.

MobileWeb.be, specialist in innovative mobile solutions
MobileWeb.be is a Belgian specialist in innovative Mobile Internet, Mobile Marketing and SMS solutions. MobileWeb.be previously developed the successful mobile sites m.standaard.be, m.nieuwsblad.be and m.jobat.be for Corelio.

Danny Lein, CEO of MobileWeb.be: “The development of this first premium iPhone news app is an important milestone both for De Standaard and for MobileWeb. In a short period of time, we have extended our technical platform with an iPhone app development environment. This in-house technology allows our clients to further build their leadership position in a fast evolving mobile market.”

Want to know more about mobile apps and mobile sites? Subscribe now for the Web Goes Mobile seminar, which takes place on November 19, on www.WebGoesMobile.be.

Press release in DutchFrench

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Mobile campaign to promote Peugeot 308 CC

Peugeot is using a mobile campaign to promote the 308 CC and specifically its Airwave neck warming system, which allows to drive this cabrio in every season.  Mobile advertising banners on mobile sites such as De Standaard Mobile lead to mobile landing page with info on this car model.  Consumers who are interested in a test drive, can leave their coordinates and will be contacted by a Peugeot dealer in their neighborhood.

Two weeks ago, MobileWeb also developed a mobile landing page for a Nikon campaign.  These mobile landing pages are becoming more and more a trend as advertising channel.

The mobile campaign for Peugeot was realised in collaboration with MobileWeb.be (development), Havas Digital (agency) and Corelio Connect (advertising platform).

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Mobile websites grow sevenfold in 1 year

The amount of mobile internet websites has increased times 7 in just one year time, according to the mobile web domain registry dotMobi.  Scanning the largest Top Level Domains (.mobi, .com, .net, .uk and .de), it found about 1,1 million mobile sites, compared to only 150.000 a year ago.

Unfortunately, there’s still no standard to identify a mobile site.  While dotMobi stimulates the use of the domain extension .mobi, there are mobile sites using the subdomains m., mobile. or wap., while others extend their URL with /wap, /m, /mobile, /pda or something similar.

MobileWeb.be encourages the use of the m. subdomain, which means a short URL (no need to type a long URL on a mobile keypad) and no need to register an additional domain extension.  Good examples of its use are m.standaard.be, m.nieuwsblad.be, m.jobat.be, m.vdab.be and of course m.mobileweb.be 🙂

Web Goes Mobile 3: food for thought

On December 4th, the third edition of the Web Goes Mobile seminar took place. Many enthusiastic participants received new insights from a unique panel of eminent speakers. The absentees were wrong this year as well, but can still get a short summary here.

“Almost 1 million Belgians surf mobile regularly”

photo-palte Nanno Palte of Insites Consulting started off the seminar as the first keynote speaker, presenting the results of the Mobile Mapping study. This showed that 47% of the Belgian population owns a device that allows the use of the mobile internet. 19% of those visit the mobile web regularly. Most of them are young men from all income classes.

“Mobile is essential in our 0-1-7 vision”
photo-vandermeerschNext up was Peter Vandermeersch, General Editor in Chief of Corelio, who explained the mobile strategy of the group. Mobile plays an essential role in the “0-1-7” vision that was developed by the group to bring news reporting. Ever more, the news must be brought ‘hot of the press’ (on the moment “0”) to the web and the mobile (for example through SMS alerts or on the mobile site). Peter Vandermeersch made a very explicit call to all actors, not the least to the mobile operators to help encourage the market.

“The mobile phone becomes the remote control of our life”
photo-goldingPaul Golding, a British expert in Mobile 2.0 and author on the subject, brought a strong case for the development of new mobile 2.0 applications. All technological barriers that existed before, have been cleared throughout the past few years. The new “internet-centric” devices, such as the iPhone bring a new and formerly unknown user experience. That user experience encourages the development of new applications. In the creation of the mobile eco-system, Golding believes that mobile social networks will become one of the killer apps.

“We bet on the web”
photo-vanlerbergheMarc Vanlerberghe is a Belgian who plays a very important role in the development of mobile applications at Google as their Global Product Marketing Director Mobile. Google invests heavily in the mobile medium, knowing that worldwide there are already twice as many mobile users than internet/pc users.

Google notices the very strong impact of the internet capable devices such as the iPhone: the amount of search queries that enter through an iPhone is many times higher than those through other smartphones (such as Nokia or BlackBerry). The key explanation lies in the user experience and the simplicity of the browser.

Google chooses explicitly for the development of mobile web applications and not for downloadable applications. Because of the proliferation of devices and operating systems, the cost for the development, maintenance and distribution of local “on-device” applications is much too high. Furthermore, a mobile web application offers a lot more possibilities for fast innovations, because you can introduce new features in a “24 hour turnaround model”. Lastly, Google strongly stresses the open innovation model, which puts the introduction of the Android platform central.

Do you want more food for thought from the seminar? Watch the videos and the presentations on www.webgoesmobile.be