Posts Tagged ‘ de standaard mobile ’

Web Goes Mobile seminar 2008: video interviews

Our partner AWT has made some great footage and video interviews at our Web Goes Mobile seminar 2008.  Check out the videos below.

Seminar overview:

Interview Danny Lein (MobileWeb.be):

Interview Marc Vanlerberghe (Google):

Interview Peter Vandermeersch (De Standaard):

Interview Paul Golding:

Interview Nanno Palte (InSites Consulting):

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WGM seminar covered by forum4editors

We’re glad to see that the Web Goes Mobile seminar was covered on forum4editors.

Check out their site for following articles:
Mobile strategy: from mass to tailor-made advertising (interview Peter Vandermeersch)
From Mobile 1.0 to Mobile 2.0 (interview Paul Golding)
What people need to commit to mobile internet (interview Nanno Palte)

They’ve also done some video interviews at the event:

Interview Peter Vandermeersch

Interview Paul Golding

Interview Danny Lein

Interview u-centric

Web Goes Mobile 3 – A Success Story

Last Thursday, MobileWeb.be hosted the third Web Goes Mobile seminar in Grimbergen.   The room was filled with professionals, interested in the presentations by Nanno Palte (InSites Consulting), Peter Vandermeersch (De Standaard), Paul Golding and Marc Vanlerberghe (Google).

You can download the presentations here.

Some reactions from enthousiastic participants after the seminar:

It was a great seminar and I’m happy to have been a part of it. See you next time!
Brecht Fourneau – Howest

Thanks for a beautiful conference day today.  Good speakers and an impeccable organisation!!! Chapeau!!!
Jan-Maarten Willems – Netlog

Congrats for yesterday! Content was first class, happy to have been there!
Julien Blanchez – Google

Thank you for the very strong and successful event of today. Good speakers, strong content, good audience and full house, beautiful location, great catering,… and a perfect host. On to edition 4 !
Joris De Lannoy – Corelio

The speakers were top notch, the discussions were interesting and the host and sponsors provided everyone with a warm welcome. Most importantly, this event convinced me that the feeling I’m having since a few months is reality: The mobile web market in Belgium is now really taking off.
Koen Delvaux –  CityLive

The Blackberry Pearl was won by KDW (ACE)

Web Goes Mobile - click to enlarge

The book “Next generation wireless applications” by Paul Golding was won by Pieter Van Ostaeyen (De Lijn).
Johan Vounckx (Telenet) and Claudio Capodifoglia (Boulevart) have won the book “Mobile Web 2.0” by Ajit Jaokar and Tony Fish.

Web Goes Mobile - click to enlarge

More pictures from the event:

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Video material of the event will soon be available, so stay tuned!

MobileWeb.be creates Nieuwsblad Mobile for Corelio

After De Standaard Mobile and Jobat Mobile, MobileWeb.be has now developed another mobile internet site for Corelio: Het Nieuwsblad Mobile.

As of today, everyone can use their mobile phone to surf to the mobile version of Nieuwsblad.be via http://m.nieuwsblad.be. You will quickly find an overview of:
local news from every Flemish city
– general news
– showbizz news
live reporting of soccer games, cycling and Formule 1
– an agenda with thousands of events, categorized by genre and by city

 

‘More than 600 soccer games live’

“We are very happy with our new mobile website”, says Patrick Salien, site manager of Nieuwsblad.be and Nieuwsblad Mobile. “We succeeded to not only offer general news and showbizz, but also sports and regional news in a very relevant way.  For all 308 Flemish communities we give news articles, with of course a separate approach for our city issue De Gentenaar, which can be found on http://m.gentenaar.be. On top of that, our sports editors cover yearly no less than 180 cycling days, more than 600 soccer games and a lot more sport events. And all that live on your gsm. A must for the sports lover!”

‘Out tips for everyone in Flanders’

“Another fantastic application is the ‘Uit’ agenda“, continues Patrick Salien. “Based on your postal code and/or the kind of activity you’re interested in, you will receive a list of movie and theatre screenings, among others. From now on, all that information will be available anywhere, anytime.”

“With this, Corelio takes another step into the mobile internet, after the successful launch of De Standaard Mobile and Jobat Mobile. These projects as well were completely worked out by our own people with  MobileWeb.be as integration partner.” says Johan Mortelmans, Director E-Media at Corelio.

Nieuwsblad Mobile is a free service. Of course, the mobile users pay for their data connection with their  operator. But ever more operators offer interesting formulas that lower the costs significantly. Even more, the mobile site is suitable for every kind of mobile device.  You don’t need a sophisticated phone for it.

“Apart from the high information value for the user – fast, everywhere and anytime – this is a very targeted medium for our advertisers. With this medium they will be able to reach a very specific and  interesting audience. The version that was launched today is 100 % ready to get the advertiser and the consumer in touch with each other”, adds Stijn Vercamer, Commercial Manager E-media at Corelio.

Nieuwsblad Mobile

The mobile internet train has left the station

Finally we’re there: after many years of patient evangelization we see this year the launch of the first commercial mobile internet sites. De Standaard was the first to launch his mobile news site. This was followed by several other mobile initiatives, such as De Tijd, VDAB, Jobat, Telenet, Truvo and the VRT.

The development of the mobile internet in Belgium seems to have lifted off. And this is only the beginning: when we look at our neighbouring countries, we can expect a strong growth in the offering ànd the use of the mobile internet in the coming months. In France, 25% of the 15-50 year olds uses the mobile internet on a weekly basis. In the Netherlands, 1,6 million mobile subscribers frequently use the mobile internet. In the past few years, the growth of the mobile data traffic has shown a growth rhythm of 50 – 100%.

Many companies and marketers are, with good reason, asking themselves whether they should jump the band wagon or not. Proponents see enormous business opportunities for specific mobile internet applications:

  • The possibility to stay in touch with the client or the end-user “anytime, anywhere”;
  • The capturing and monetizing of “impulse-moments”, when the mobile phone is the only device at hand of the consumer;
  • The building of a mobile user group, complementary and even larger than the users of existing media.

Critics however see mainly barriers for the implementation of a mobile internet site:

  • Many companies are only just now occupied with the building up of their corporate website and internet activities. An additional mobile platform only causes an additional complexity.
  • Some claim that the availability of a separate mobile site is not really necessary since the iPhone and its adapted Safari browser.
  • In the present difficult economical circumstances, there is not much budget available for the implementation of such new initiatives.

For many different initiatives, we – as a privileged partner – have been able to build up certain insights, which can serve to bring some perspective to the decision process:

  • Mobile internet is mostly important for young people (hence the success of the mobile version of Facebook) and professionals who want to be continuously fed with “real-time” information, as proven by the rapid success of De Standaard Mobile;
  • The consumption of the mobile internet site is often very different and complementary to this of a website (as well in intensity, time and frequency of the use);
  • The simplicity of the pages and the speed at which they charge are primary design elements at the development of a mobile internet site; most existing websites are totally not adapted for consumption on a mobile device (not even on an iPhone).

The question is no longer whether companies will launch mobile internet sites, but rather when they preferably should do this. Building up the first insights in time seems primordial to us to have a good position in this fast developing market. The companies that now have, within a limited budget, the guts to launch their first projects will without a doubt be able to get the benefits from this on the short term. That’s what they call: “first movers’ advantage”.

Mobile Web 2.0: when will the bomb explode?

The Mobile Internet is on the rise, but when will the bomb explode? What are the key drivers behind the expected growth? Which business opportunities are offered by this platform? Get the answers at the 3rd Web Goes Mobile Seminar which will take place on Thursday, 4 December 2008.
Subscribe now for this seminar – places are limited.

Keynote speakers
A top speakers panel of national and international market experts will guide you through the world of the Mobile Web 2.0:

Marc Vanlerberghe (Google) Peter Vandermeersch (De Standaard) Paul Golding Nanno Palte (InSites Consulting)
Marc Vanlerberghe
Google Inc.  

Peter Vandermeersch
De Standaard  

Paul Golding
Mobile 2.0 Expert  

Nanno Palte
InSites Consulting  

Program of the seminar (8h30-14h)

» Belgian Mobile Mapping 2008: numbers & figures
Speaker: Nanno Palte (Director Market Insights Research, InSites Consulting)

» Mobile Strategy of Corelio Group
Speaker: Peter Vandermeersch (General Editor in Chief, Corelio)

» Creating applications for the Mobile Web 2.0
Speaker: Paul Golding (Author of Creating Mobile Applications in a Mobile 2.0 World)

» Google on Mobile: What’s next?
Speaker: Marc Vanlerberghe (Global Director Product Marketing, Mobile, Google Inc.)

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

Subscribe now at www.WebGoesMobile.be

Sponsored by:
 Blackberry Mobistar Proximus

Avoid traffic jams with De Standaard Mobile

Now that the holidays are over, traffic on the Belgian highways is getting busier again. To avaid traffic jams, you can consult De Standaard Mobile where you can find a detailled overview of the traffic situation in Flanders and specifically in Brussels, Antwerp and Ghent. For the traffic info, De Standaard collaborated with Het Verkeerscentrum Vlaanderen.

Surf with your GSM or other mobile device to m.standaard.be.

Vermijd de files met De Standaard Mobile