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Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

On Monday March 1st, Mobile Monday Brussels and IAB Belgium are organising their next event, to which you are kindly invited.  MobileWeb will do the introduction for this event.

Main topic: Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

Key themes that will be discussed this evening are:
– current status today of Mobile Internet usage (Belgium, abroad);
– status of the Mobile advertising market (B2B);
– Mobile advertising opportunities;
– Success/failure cases;
– International experience;
– Do’s / Don’ts

Target audience is Advertisers, Agencies, Media companies & Marketeers

Timing:

18h00. Welcome

18h30-20h00. Speaking program

  • Mobile advertising: breakthrough 2010?
    Danny Lein (MobileWeb – IAB Belgium/MobileMondays)
  • Current status & strategy of a newspaper company
    Mark Daemen (Corelio Connect)
  • Insights on mobile usage and advertising perception
    Bruce Hoang (Orange Advertising Network – HQ France)
  • Case studies on successful usage of mobile media
    Nicolas Vanderseypen (AegisMedia)
  • International mobile advertising shower
    Robbie Douek (ADmob)

20h00-21h00. Networking

The event is kindly hosted by Corelio:
A.Gossetlaan 30
1702 Groot-Bijgaarden
Brussel

Sign up for this event.

Web Goes Mobile 4: Web or App? Subscribe now

Web or App?

Mobile Apps are the hype of the moment. Will apps be the holy grail of the mobile industry? Or should you bet on the mobile web? Find out during the 4th edition of the Web Goes Mobile seminar: Web or App?.

 

Program of the seminar – Thu. 19 November 2009 (9h30-14h)

» Overview of Mobile Internet Consumption
Hervé Le Jouan (Managing Director, Census Solutions, comScore Inc.)

» The Phone is the Web is the Phone
Michael Kögeler (General Manager Consumer & Online, Microsoft Be & Lux)

» Mobile Apps: The Future of Mobile Advertising
Andrew Grill (Mobile Evangelist and Author of top 20 UK blog London Calling)

» Pecha Kucha session
Web and App case studies by Touring Mobilis, Netlog, Mobillion, Nu.nl

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

Subscribe now at www.WebGoesMobile.be

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