Posts Tagged ‘ facebook ’

Apple App Store has twice as many apps as Facebook

A study by mobile application analytics company Flurry reveals that Apple’s App Store now has more than twice the number of applications as the Facebook Platform, despite Facebook’s much larger market of users.

Flurry estimates that as of its 18th month this January, the App Store for iPhone, iPod touch and  iPad devices has 140,000 applications, while the Facebook Platform only reached 60,000 apps in 18 months. The difference might exist because the App Store provides a clearer path to revenue and return on investment than Facebook’s until-recently ad-supported application platform.

Regardless, the difference is surprising because Facebook has 400 million users, while the iPhone OS used by App Store applications has significantly fewer.

Advertisements

Mobile social networking sees strong growth

Two popular trends – social networking and mobile internet – are obviously enforcing each other. 

A new ComScore study shows that 1 out of 3 smartphone users accesses social network sites via their mobile browser in January 2010 (30,8% compared to 22,5% in January 2009).  Over the past year, mobile access to Facebook increased with 112%, while Twitter saw a massive jump of 347%!

“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile. “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”

Full press release here

Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

One third of smartphone activity is social networking

More than 18.3 million unique U.S. smartphone users turned to their devices for social networking access in July 2009, up from 6.4 million users a year earlier, according to new research issued by Nielsen.

Social networking now accounts for 32 percent of all smartphone activity, Nielsen notes, adding that Facebook leads the pack with 14.7 million smartphone users – MySpace follows with 7.1 million, with Twitter at 4.1 million.

“Social networking is probably the most important thing going on with mobile devices because the devices lend themselves to more social networking activities,” said Nielsen’s research director for technology and search Jon Stewart. “When you’re sitting at your PC you’re not going to necessarily be Twittering about sitting at your desk, but when you’re out and about in the world, you’re more likely to have content and experiences that you want to share.”

Orange launches ‘Social Life’ social networking on mobile

Orange has announced the launch of Social Life, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Accessible from Orange World, Orange’s mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all three social networks at the same time through a single log-in.

Available to all Orange mobile customers, the Social Life home screen allows users to:
– upload photos
– update their status
– keep track of friends’ status updates from all three leading social networks
– view social network notifications, including messages, events, pokes and friend requests
– send and receive messages

Read more

Facebook status updates via SMS

It’s becoming extremely popular these days: letting all your Facebook buddies know what exactly you’re doing at any moment of the day or night.  Status updates of your friends are displayed immediately when you log into the social networking site.

But what if you don’t connect for a while and you miss out on certain status updates?
A highly important need, according to Facebook (“Don’t be the last to know about what’s happening with your friends, family or co-workers just because you’re away from your computer.”)
So now you can subscribe to receive the status updates of certain friends, or from certain fan pages of groups, by SMS.  On every profile there’s now a link “Subscribe via SMS” so you can receive the updates of that person on your mobile.  You can also reply, which will appear as a comment.

If you log into your Belgian Facebook account, you won’t see that link just yet – the feature is only available in 18 countries so far, including the US, UK, South Africa, Indonesia and New Zealand.
Facebook also notes: “While Facebook does not charge for this service, your mobile-service provider’s standard text messaging rates will apply so be sure to check with your provider.”

facebook-status-sms

Facebook Connect available for iPhone

Facebook has announced that their Facebook Connect service is now available for the Apple iPhone.  This means that developers of iPhone applications can now integrate a social component.  In times when social networking has become more popular than e-mail, this is a smart move.

Facebook Developers program manager Gareth Davis: “With just a few lines of Objective-C code, your users can log in to Facebook from within your app, find their friends, then share what they do in your app back on Facebook, which opens up exciting new opportunities for your users.”

This offers many possibilities; for example an iPhone game, allowing the player to connect to Facebook and share his score with his Facebook friends, to play games with friends, to see their movie recommendations, to chat during live sports games, etc.

facebook-connect-iphone