Posts Tagged ‘ facts & figures ’

Belgen verbruiken voor 46 miljoen aan Video on Demand

Bijna 30% van alle Belgische digitale tv-klanten gebruikt video-op-aanvraag (VoD). Gemiddeld spendeert elk gezin per jaar 10 euro. Dat meldt Astel.

Volgens Astel laten meer en meer Belgen zich verleiden tot VoD-diensten. De Belgen zouden in 2010 45,8 miljoen euro verbruikt hebben aan VoD. Dat is een stijging van 30% in vergelijking met het jaar daarvoor. Dat maakt van ons de op één na zwaarste VoD-gebruikers van Europa (Portugal staat op nummer 1).

Belgacom was de eerste in 2005 en sindsdien is de catalogus gegroeid tot 1.500 films. Minstens een derde van alle Belgacom TV-klanten zou maandelijks minstens één keer VoD gebruiken. Bij de Waalse kabelaar VOO daarentegen kwam VoD heel wat later, in 2009. De helft van alle VOOcorder-abonnees zou maandelijks een betalende bestelling maken.

Mobistar kwam heel recent pas met VoD op de markt. Volgens Astel zal ook Billi, een relatief kleine ADSL-provider in Wallonië, nog voor het jaareinde van start gaan met VoD. Billi heeft sinds vorig jaar een aanbod van digitale tv.

Bron: Userbase.be

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Tablets & Media: Beyond the Hype

We were present at Medianet Vlaanderen’s seminar Tablets & Media (24/2/2011)

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What’s More, it’s Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

1 out of 4 Americans gets news via mobile

26% of American adults now reads news on their mobile handsets, says a new survey by the Pew Research Center.

Of all the users using the mobile internet for information, there is
– 72% checking for weather forecasts
– 68% checking news headlines and current events
– 44% checking sport results and news
– 35% checking traffic reports
– 32% checking financial info and updates

Also interesting to know is that almost 1 out of 2 smartphone users (49%) has downloaded a mobile app to access headlines, weather, sports or other information.  Almost 1 out of 3 (31%) gets news alerts via SMS or e-mail.

Demographics

The study also finds that a person younger than 50 years is 3 times more likely to access news via their mobile than a person above 50.  The average mobile news consumer is a white male, age 34, with a college degree and a full-time job.

More details here

Mobile Internet use increases with 148% in 2009

In 2009, the use of the mobile internet has increased with 148% worldwide. 

Mobile devices now represent 1,3% of all web pageviews in North America, with Apple’s iPhone operating system accounting for 65,1% of mobile web traffic in the region.  Google’s Android OS is second at 12,4%, followed by Research In Motion’s BlackBerry OS at 8,7%. 

These numbers come from a study of Quantcast, who predicts that the mobile web consumption the US will further increase towards 2,3% by the end of 2010.

Full report here 

Use of iPhone apps – some figures

Some interesting facts & figures from JournalduNet (Aug. 2009):

An iPhone user downloads on average 10 mobile apps per month. An iPod Touch user almost double.

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Most users find their apps “by coincidence”.  Searching a specific app, usually because of word of mouth, only comes second place.

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iPhone users are more willing to pay for their apps than Android users.

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An iPhone user spends on average 9,49 USD per month on apps.

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Almost 6 out of 10 iPhone users downloads between 1 and 3 paying apps per month.  5%  buys more than 20.

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Half of the users spends less than 5 USD per month on apps. One out of 4 pays between 6 and 10 USD. 

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Mobile Internet usage to reach 39% in 2014

According to a recent Forrester research report, one out of 3 European consumers will use the Mobile Internet in 5 years from now. 
 The adoption of the mobile platform is set to grow from 13% in 2008 to 39% in 2014.

Read more

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :

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Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :

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51% connects to the Mobile Internet at least once a week :

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3 out of 4 mobinauts surfs with a clear idea what he’s looking for :

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The Mobile Internet is mostly used to check news headlines and e-mails :

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(source: JournalDuNet)