Posts Tagged ‘ facts & figures ’

Belgen verbruiken voor 46 miljoen aan Video on Demand

Bijna 30% van alle Belgische digitale tv-klanten gebruikt video-op-aanvraag (VoD). Gemiddeld spendeert elk gezin per jaar 10 euro. Dat meldt Astel.

Volgens Astel laten meer en meer Belgen zich verleiden tot VoD-diensten. De Belgen zouden in 2010 45,8 miljoen euro verbruikt hebben aan VoD. Dat is een stijging van 30% in vergelijking met het jaar daarvoor. Dat maakt van ons de op één na zwaarste VoD-gebruikers van Europa (Portugal staat op nummer 1).

Belgacom was de eerste in 2005 en sindsdien is de catalogus gegroeid tot 1.500 films. Minstens een derde van alle Belgacom TV-klanten zou maandelijks minstens één keer VoD gebruiken. Bij de Waalse kabelaar VOO daarentegen kwam VoD heel wat later, in 2009. De helft van alle VOOcorder-abonnees zou maandelijks een betalende bestelling maken.

Mobistar kwam heel recent pas met VoD op de markt. Volgens Astel zal ook Billi, een relatief kleine ADSL-provider in Wallonië, nog voor het jaareinde van start gaan met VoD. Billi heeft sinds vorig jaar een aanbod van digitale tv.

Bron: Userbase.be

Tablets & Media: Beyond the Hype

We were present at Medianet Vlaanderen’s seminar Tablets & Media (24/2/2011)

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What’s More, it’s Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

1 out of 4 Americans gets news via mobile

26% of American adults now reads news on their mobile handsets, says a new survey by the Pew Research Center.

Of all the users using the mobile internet for information, there is
– 72% checking for weather forecasts
– 68% checking news headlines and current events
– 44% checking sport results and news
– 35% checking traffic reports
– 32% checking financial info and updates

Also interesting to know is that almost 1 out of 2 smartphone users (49%) has downloaded a mobile app to access headlines, weather, sports or other information.  Almost 1 out of 3 (31%) gets news alerts via SMS or e-mail.

Demographics

The study also finds that a person younger than 50 years is 3 times more likely to access news via their mobile than a person above 50.  The average mobile news consumer is a white male, age 34, with a college degree and a full-time job.

More details here

Mobile Internet use increases with 148% in 2009

In 2009, the use of the mobile internet has increased with 148% worldwide. 

Mobile devices now represent 1,3% of all web pageviews in North America, with Apple’s iPhone operating system accounting for 65,1% of mobile web traffic in the region.  Google’s Android OS is second at 12,4%, followed by Research In Motion’s BlackBerry OS at 8,7%. 

These numbers come from a study of Quantcast, who predicts that the mobile web consumption the US will further increase towards 2,3% by the end of 2010.

Full report here 

Use of iPhone apps – some figures

Some interesting facts & figures from JournalduNet (Aug. 2009):

An iPhone user downloads on average 10 mobile apps per month. An iPod Touch user almost double.

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Most users find their apps “by coincidence”.  Searching a specific app, usually because of word of mouth, only comes second place.

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iPhone users are more willing to pay for their apps than Android users.

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An iPhone user spends on average 9,49 USD per month on apps.

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Almost 6 out of 10 iPhone users downloads between 1 and 3 paying apps per month.  5%  buys more than 20.

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Half of the users spends less than 5 USD per month on apps. One out of 4 pays between 6 and 10 USD. 

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Mobile Internet usage to reach 39% in 2014

According to a recent Forrester research report, one out of 3 European consumers will use the Mobile Internet in 5 years from now. 
 The adoption of the mobile platform is set to grow from 13% in 2008 to 39% in 2014.

Read more

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :

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Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :

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51% connects to the Mobile Internet at least once a week :

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3 out of 4 mobinauts surfs with a clear idea what he’s looking for :

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The Mobile Internet is mostly used to check news headlines and e-mails :

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(source: JournalDuNet)

Some SMS facts & figures

Average amount of SMS messages sent per user per month: UK users send 29% more SMS in 2008, compared to 2007

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Average price per SMS: 36% decrease in 2008, compared to 2007

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(source: JournalDuNet)

Less waiting lines for new iPhone 3G S

This past Saturday, Apple and AT&T stores throughout the US opened their doors to sell the new Apple 3G S smartphone, but waiting lines were a lot shorter, compared to last years sales of the iPhone 3G.  Not that it wasn’t a success, the lines were just shorter because many consumers were allowed to pre-order their new iPhone and to have it shipped to them or to come to pick it up at a certain hour.
UPDATE: Apple reports that 1 million iPhones 3G S were sold by Sunday.

While the new iPhone went on sale in 8 international markets this weekend, China – one of the largest mobile subscriber markets in the world – was not among them.   After months of negociating between Apple and China Mobile over the distribution of the iPhone in China, the deal didn’t go through because the Chinese operator refused Apple’s demand of between 20% and 30% of the mobile revenues.  Now, Apple has closed a deal with China Unicom and hopes to introduce the iPhone in China by the end of 2009 or early next year.

Mobistar has announced that the iPhone 3G S will be available in Belgium next Friday, June 26th.

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In other iPhone news: a survey by AdMob reveals that half of all iPhone and iPod Touch users use the mobile web more frequently than they read newspapers.   More than 40% also reports accessing the mobile web more often than browsing the Internet from their computers or listening to the radio.

Some interesting demographic differences between the two Apple devices:
iPhone users are generally older: 31 % of iPhone users are between the ages of 35 and 49, while the same age segment represents just 12% of iPod touch users. By contrast, 69% of iPod touch users are between the ages of 13 and 24, while the same segment makes up only 26% of iPhone users. In total, 74% of iPhone users are over the age of 25, compared to 31% of iPod touch users.
More than 70% of both iPhone and iPod touch users are male, while 46% of iPhone users have children, compared to 28% of iPod touch users.
78% of iPhone users claim an annual household income of at least $25,000, compared to 66% of iPod touch users.

India adds record 15.6 million mobile users in March

And today’s trivia question: which is the fastest growing mobile market in the world?
Yes, the title gave it away: India!

This Asian nation, currently counting some 1,17 billion inhabitants, adds millions of mobile subscriptions every month.  While January and February added respectively 15.4 and 13.4 million new subscribers, March broke a new record with 15.6 new users.   That brings the total amount of mobile subscribers to 391.8 million, which is some 50% more than 12 months earlier.

The enormous expansion is helped by the expansion of networks to smaller towns and rural areas, according to the Indian operators.

India is the second largest mobile market, behind China that counts more than 600 million subscribers.

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