Posts Tagged ‘ france ’

Google Maps for mobile expands traffic coverage

Google announced it will extend its Maps for mobile traffic coverage to include all U.S. highways and arterials as part of an ambitious crowdsourcing effort to help drivers more efficiently reach their destination and influence legislative road planning decisions. According to Google, mobile users who choose to enable Google Maps with My Location send anonymous bits of data relaying updates on how fast they’re moving – Google combines that information with the speed of other phones on the road, collecting information from thousands of devices in the vicinity to create a portrait of live traffic conditions. That information is continuously combined and transmitted back to users in the Google Maps traffic layers. (more at Fierce Mobile)

I’ve been testing Google Maps while travelling in France, and it was pretty accurate in giving traffic conditions for the main axes.


Estimate of iPhones sold per country

Here’s an estimate from AdMob of the amount of Apple iPhones sold by June 2009.
Half of all iPhones (some 13 million) were sold in the USA.
Germany and France are both good for almost 2 million pieces.
For Belgium, there is no estimate, but I think the number should be between 50.000 and 100.000 units.


Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :


Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :


51% connects to the Mobile Internet at least once a week :


3 out of 4 mobinauts surfs with a clear idea what he’s looking for :


The Mobile Internet is mostly used to check news headlines and e-mails :


(source: JournalDuNet)

Some SMS facts & figures

Average amount of SMS messages sent per user per month: UK users send 29% more SMS in 2008, compared to 2007


Average price per SMS: 36% decrease in 2008, compared to 2007


(source: JournalDuNet)

France: used functions & visited sites

Usage of functions on a mobile phone (France – March 2009)























Consulted mobile sites in past 6 months (France – March 2009)


















(source: Journal du Net)

French operators working on Mobile Internet measuring tool

With the Mobile Internet gaining importance, mobile advertising is prospected to become an interesting source of revenue.  But no advertising on a medium that can’t prove its effectiveness with decent numbers and figures.

For this reason, the 3 French operators SFR, Bouygues Telecom and Orange are collaborating together on the development of a measuring tool which should allow to better track the audience of mobile internet sites.   Each operator will invest one million euro in the development. The launch is expected by the end of the year.

Source: JournalDuNet

Mobile Internet in France 2008

Some numbers and figures for the Mobile Internet use in France in 2008.

* 71% of the mobinautes between the age of 15 and 20 years know Gallery.  72% of them already uses Gallery.

* 50% of the mobinauts, who have an unlimited data subscription, connect to the Mobile Internet at least once a day.

* 16% of the mobinauts have already connected to the Mobile Internet after seeing an advertising.

* 30% of the mobinauts say they subscribed to an unlimited access offer for Mobile Internet.