Posts Tagged ‘ google ’

Google to acquire AdMob

Mobile advertising platform AdMob has been acquired by Google for $750 million.

Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors.  And Google is a big believer in mobile.

More on this deal on www.admob.com/google

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Google Analytics now available for mobile apps

Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts.

According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates.

“Developers can also track visitor actions that don’t correspond directly to pageviews using Event Tracking,” writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. “These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.”

The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.

Source: FierceMobile, more at Google’s Mobile  Blog

10 Best Android applications according to Google

Late last year, Google announced that it would give $10 million worth in prizes to software development companies to develop innovative and useful applications for their open source mobile Android platform.  

In september, Google announced the winners, and the applications it has selected help users do everything from calling their nearest taxi cabs to comparing sale prices at different stores to calculating their carbon footprint.

Check the Top 10 here

android

Mobile app to facilitate SMS Parking

Mobile-for, the Belgacom affiliate responsible for the SMS parking services in several Belgian cities, has launched a mobile application to facilitate this service.  The app, which can be tested in Leuven as from October 2009, can be downloaded on all Google Android enabled smartphones (which kinda limits the testing audience…)  In the coming months however, the app should be available for other smartphones, such as iPhone and Blackberry.

With the app, the user doesn’t have to sms his licence plate any longer.  He also knows the remaining parking time at all time.  The next release will also give GPS coordinates for the nearest parking automat and the occupancy status of parkings in the neighbourhood.

Early 2010, they will start a pilot project to pay your parking ticket through Ping.Ping’s NFC (Nearest Field Communication) technology.

sms-parking-leuven

Samsung Application Store launched

Last Monday, Samsung Electronics has launched its Samsung Application Store.
Users of Samsung smartphones, such as the Samsung Omnia, in the UK, Italy and France have now access to mobile apps; 30 other countries will soon follow.
The  Samsung Application Store joins a large range of other app stores, including Apple App Store, Blackberry’s App World, Nokia’s Ovi and Google’s Android Market.

Read more

Apple rejects Google Voice app

After weeks of discussions and even an inquiry by the Federal Communications Commission, Apple has decided to block Google Voice, a mobile app presented into the Apple App Store.  Google Voice is a telephony application, and according to Apple it interferes too much with the phone options of the iPhone itself, such as calling, texting, voicemail, etc.  Of course, one wonders whether the developer being Google, a big competitor for Apple in many ways, has played a part in the decision process. 

Meanwhile, Google seems to be making the same mistake.  According to USA Today, Google rejected a Skype app for the Android platform, writing: “Consumers who use Android, the Google-developed operating system for wireless devices, can’t use Skype.”  Google however denied this rejection: “While the first generation of our Android software did not support full-featured VoIP applications due to technology limitations, we have worked through those limitations in subsequent versions of Android, and developers are now able to build and upload VoIP services.”

Either way, the giant web companies will have to figure out a way how to deal with competitors on their “open” platforms…

Google believes in browsers, not app stores

Interesting article on the future of app stores and browsers, and the opinion of Google regarding this matter:

App stores do not represent the future of the mobile industry according to Google’s vice president of engineering Vic Gundotra, who maintains consumers will instead turn to web browsers to fill their information and entertainment needs. Speaking Thursday at the Mobilebeat conference in San Francisco, Gundotra said no one, including Google, is rich enough to support all of the myriad mobile platforms in existence, a circumstance that mandates a shift in thinking away from the fragmented app store model.

“What we clearly see happening is a move to incredibly powerful browsers,” Gundotra said. “Many, many applications can be delivered through the browser and what that does for our costs is stunning. We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.” Gundotra added that Apple CEO Steve Jobs proclaimed “Build for the web” with the initial launch of the iPhone, a statement that met with resistance from developers: “I think Steve really did understand that, over the long term, it would be the web, and I think that’s how things will play out.”

(source: FierceMobile; more details on Financial Times)