Posts Tagged ‘ insites ’

Web Goes Mobile 3: food for thought

On December 4th, the third edition of the Web Goes Mobile seminar took place. Many enthusiastic participants received new insights from a unique panel of eminent speakers. The absentees were wrong this year as well, but can still get a short summary here.

“Almost 1 million Belgians surf mobile regularly”

photo-palte Nanno Palte of Insites Consulting started off the seminar as the first keynote speaker, presenting the results of the Mobile Mapping study. This showed that 47% of the Belgian population owns a device that allows the use of the mobile internet. 19% of those visit the mobile web regularly. Most of them are young men from all income classes.

“Mobile is essential in our 0-1-7 vision”
photo-vandermeerschNext up was Peter Vandermeersch, General Editor in Chief of Corelio, who explained the mobile strategy of the group. Mobile plays an essential role in the “0-1-7” vision that was developed by the group to bring news reporting. Ever more, the news must be brought ‘hot of the press’ (on the moment “0”) to the web and the mobile (for example through SMS alerts or on the mobile site). Peter Vandermeersch made a very explicit call to all actors, not the least to the mobile operators to help encourage the market.

“The mobile phone becomes the remote control of our life”
photo-goldingPaul Golding, a British expert in Mobile 2.0 and author on the subject, brought a strong case for the development of new mobile 2.0 applications. All technological barriers that existed before, have been cleared throughout the past few years. The new “internet-centric” devices, such as the iPhone bring a new and formerly unknown user experience. That user experience encourages the development of new applications. In the creation of the mobile eco-system, Golding believes that mobile social networks will become one of the killer apps.

“We bet on the web”
photo-vanlerbergheMarc Vanlerberghe is a Belgian who plays a very important role in the development of mobile applications at Google as their Global Product Marketing Director Mobile. Google invests heavily in the mobile medium, knowing that worldwide there are already twice as many mobile users than internet/pc users.

Google notices the very strong impact of the internet capable devices such as the iPhone: the amount of search queries that enter through an iPhone is many times higher than those through other smartphones (such as Nokia or BlackBerry). The key explanation lies in the user experience and the simplicity of the browser.

Google chooses explicitly for the development of mobile web applications and not for downloadable applications. Because of the proliferation of devices and operating systems, the cost for the development, maintenance and distribution of local “on-device” applications is much too high. Furthermore, a mobile web application offers a lot more possibilities for fast innovations, because you can introduce new features in a “24 hour turnaround model”. Lastly, Google strongly stresses the open innovation model, which puts the introduction of the Android platform central.

Do you want more food for thought from the seminar? Watch the videos and the presentations on www.webgoesmobile.be

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Web Goes Mobile seminar 2008: video interviews

Our partner AWT has made some great footage and video interviews at our Web Goes Mobile seminar 2008.  Check out the videos below.

Seminar overview:

Interview Danny Lein (MobileWeb.be):

Interview Marc Vanlerberghe (Google):

Interview Peter Vandermeersch (De Standaard):

Interview Paul Golding:

Interview Nanno Palte (InSites Consulting):

Web Goes Mobile 3 – A Success Story

Last Thursday, MobileWeb.be hosted the third Web Goes Mobile seminar in Grimbergen.   The room was filled with professionals, interested in the presentations by Nanno Palte (InSites Consulting), Peter Vandermeersch (De Standaard), Paul Golding and Marc Vanlerberghe (Google).

You can download the presentations here.

Some reactions from enthousiastic participants after the seminar:

It was a great seminar and I’m happy to have been a part of it. See you next time!
Brecht Fourneau – Howest

Thanks for a beautiful conference day today.  Good speakers and an impeccable organisation!!! Chapeau!!!
Jan-Maarten Willems – Netlog

Congrats for yesterday! Content was first class, happy to have been there!
Julien Blanchez – Google

Thank you for the very strong and successful event of today. Good speakers, strong content, good audience and full house, beautiful location, great catering,… and a perfect host. On to edition 4 !
Joris De Lannoy – Corelio

The speakers were top notch, the discussions were interesting and the host and sponsors provided everyone with a warm welcome. Most importantly, this event convinced me that the feeling I’m having since a few months is reality: The mobile web market in Belgium is now really taking off.
Koen Delvaux –  CityLive

The Blackberry Pearl was won by KDW (ACE)

Web Goes Mobile - click to enlarge

The book “Next generation wireless applications” by Paul Golding was won by Pieter Van Ostaeyen (De Lijn).
Johan Vounckx (Telenet) and Claudio Capodifoglia (Boulevart) have won the book “Mobile Web 2.0” by Ajit Jaokar and Tony Fish.

Web Goes Mobile - click to enlarge

More pictures from the event:

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Video material of the event will soon be available, so stay tuned!

Mobile Web 2.0: when will the bomb explode?

The Mobile Internet is on the rise, but when will the bomb explode? What are the key drivers behind the expected growth? Which business opportunities are offered by this platform? Get the answers at the 3rd Web Goes Mobile Seminar which will take place on Thursday, 4 December 2008.
Subscribe now for this seminar – places are limited.

Keynote speakers
A top speakers panel of national and international market experts will guide you through the world of the Mobile Web 2.0:

Marc Vanlerberghe (Google) Peter Vandermeersch (De Standaard) Paul Golding Nanno Palte (InSites Consulting)
Marc Vanlerberghe
Google Inc.  

Peter Vandermeersch
De Standaard  

Paul Golding
Mobile 2.0 Expert  

Nanno Palte
InSites Consulting  

Program of the seminar (8h30-14h)

» Belgian Mobile Mapping 2008: numbers & figures
Speaker: Nanno Palte (Director Market Insights Research, InSites Consulting)

» Mobile Strategy of Corelio Group
Speaker: Peter Vandermeersch (General Editor in Chief, Corelio)

» Creating applications for the Mobile Web 2.0
Speaker: Paul Golding (Author of Creating Mobile Applications in a Mobile 2.0 World)

» Google on Mobile: What’s next?
Speaker: Marc Vanlerberghe (Global Director Product Marketing, Mobile, Google Inc.)

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

Subscribe now at www.WebGoesMobile.be

Sponsored by:
 Blackberry Mobistar Proximus