Posts Tagged ‘ instant messaging ’

What did 2008 bring for Mobile?

As the end of year period allows some catching up on reading industry news, I came across an interesting year overview by FierceMobile, which nicely sums up the importance of the past year for the mobile industry.

1/ The iPhone pushes the Mobile Internet to the next level
apple_iphone1The iPhone was first launched in 2007, but became a worldwide hype in 2008.  For the first time, consumers started thinking of their mobile device as more than something that allows voice calls and sms messages.  Mobile Internet finally came on the radar of a larger audience.  And other mobile manufacturers followed with the launch of new smartphones with lots of interesting new functionalities.

 

2/ The App Store redefines the mobile user experience
The App Storeallows consumers to download a large variety of applications onto their iPhone.  For developers it provides an interesting platform to sell their new applications. This completely changes the user experience: no longer must subscribers troll carrier decks and retailer web sites in search of applications optimized for their particular device or operating system, or suffer through absurdly complicated download protocols. Moreover, the sheer abundance of applications available from the App Store virtually guarantees there is an app tailored for every iPhone owner, regardless of their personal wants and needs.

 

3/ Google emerges as a mobile superpower
google1Having conquered the position as #1 web search tool, it was obvious that Google would become a leader in mobile search as well.  But they didn’t stop just there.  Their open software platform Android encourages innovation on the mobile and their partnership with T-Mobile results in the launch of the G1 smartphone, up for competition with the iPhone.

 

4/ Mobile reshapes social networking – and vice versa
facebook-social-networking2The mobile hype went parallel with the growing popularity of social networks, such as Facebook and MySpace. It’s only natural that both got intertwined. 46% of social network members have visited their favorite sites on their phones, with more than half of them checking for comments and messages from their friends. A 45% have also posted status updates. In November, Facebook announced its mobile userbase has expanded from 5 million to 15 million since the beginning of 2008.  MySpace announced that same month that its integrated mobile solution customized for device maker Research In Motion’s BlackBerry smartphones generated more than 400,000 downloads in its first seven days of release. 

 

5/ Mobile messaging continues to surge
girl-sending-sms-11Economic crisis or not, people continue to send SMS text messages. In the 3rd quarter alone, the global volume for mobile messaging increased with 10%.  Several mobile trends emerged, among them messaging initiatives tied to social and political change and marketing, mobile messaging for charitable donations and a significant growth in mobile messaging by enterprises and financial institutions. Just think of the importance of the mobile in the presidential campaigns in the US.

 

6/ The mobile data pendulum swings to the US
While the US was lagging behind for years when it came to mobile data adoption and innovation, they have made up for that in 2008.  A new generation of more sophisticated and user-friendly smartphones as well as a mounting number of must-have applications have brought the US into one of the leading positions on the mobile market.

Given the many positive evolutions for the mobile industry in 2008, 2009 promises to be a very interesting year for mobile internet and mobile marketing!

Happy New Year!

Mobile messaging increase during Obama election

We always see a big increase in the volume of mobile messaging on New Years night and during important events.  One of those was the recent election of the next US president Barack Obama.  In the 10 minutes following the official announcement, the SMS traffic grew to three times the average.  According to Sybase 365, US subscribers transmitted more than 1.2 billion text messages between 7 pm and midnight that Tuesday night.


Looks like mobile messaging isn’t really affected by the economic crisis.  A study by ABI Research has shown that SMS traffic growth is not exactly slowing down these days.  Expectations are that worldwide mobile messaging services revenues will increase from $151 billion in 2008 to more than $212 billion by 2013.  A growing number of customers see mobile messaging as a more efficient means of communication than voice services.
More result of this study here


Sending sms message

Mobile Messaging addiction

People are getting more and more addicted to mobile messaging and mobile e-mail. So much so that they put it ahead of their own health, their relationships and the welfare of others.  That’s the conclusion of a study conducted by Osterman Research and commissioned by Neverfail.

The texting and e-mail facilities of our mobile devices have made it possible for us to be connected in an ‘anytime, anywhere’ manner.  On the downside, this has created a pressure for employees to be available, even during non-office hours. The recent economic downfall has only worsened this feeling. This leads to an addictive use of mobile messaging: 94% of respondents said they send sms messages and e-mail with their mobile during nights and weekends.  96% never leaves their phone home when going on holidays. 

The location and timing can lead to taking unnecessary risks: 41% messages in the plane while flying; 77% sends messages while driving a car; 79% when in the bathroom.  Shockingly, 11% admits to mobile messaging while engaged in ‘intimate behavior’. 

Last month, one of America’s worst train crashes was caused by a train engineer who missed a red light due to being busy with text messages.

How about you?  What was the worst time/place for you to send sms & mobile e-mail messages?  Write a comment or vote in our poll.

 

 

Nokia invests in chat and instant messaging

Nokia and OZ Communications today announced that Nokia is to acquire OZ, a privately held company with approximately 220 employees and headquartered in Montreal, Canada. OZ, the leading consumer mobile messaging solution provider, delivers access to popular instant messaging and email services on consumer mobile devices.
By acquiring OZ, Nokia will enable easy-to-use, fast access to leading instant messaging and email services, including Gmail, Hotmail, Messenger and Yahoo!. With more than 5.5 million monthly paid users, OZ’s solutions have been deployed by leading mobile operators on a wide array of mobile device platforms. The expertise and technology Nokia acquires through OZ is complementary to Nokia’s existing portfolio of messaging solutions and will provide a complete portfolio of mobile messaging solutions for Series 40 and S60 devices.

Mobile Internet use: on the rise but mostly men

Let it be clear: Mobile Internet is hot!  With the iPhone and other smartphones gaining popularity, more and more advertisers are realizing the opportunities given by the Mobile Internet.   As major players are jumping the band wagon (such as De Standaard recently), this platform will become more interesting for the end user and visitor rates will go up.  Already, there are many studies on the use of Mobile Internet in the present and the future.

Juniper Research is predicting that the amount of Mobile Internet users will grow from the current 577 million to 1,7 billion by 2013.  The growth will be stimulated by the proliferation of web 2.0 applications, such as social networking, user-generated content, location based services and instant messaging.  The Far East & China will represent the largest market for mobile web use, while South America has the greatest potential for mobile web adoption.  A number of mobile Web 2.0 applications will use flat-data or even free pricing, meaning industry players must seek new revenue streams.

A Dutch research by OMI² says the slow ‘early-adopters phase’ is now over and that Mobile Internet use is now growing rapidly.  They estimate that The Netherlands counts about 1,6 million active users (= surfing at least once a month). As a cause for the rise, OMI² points at the availability of better and faster mobile devices, more flat-free mobile subscriptions, and the upcoming of mobile search engines.  As for the offer in Mobile Internet sites, they see that websites in the categories news (60% has a mobile site), portals (50%) and audiovisual (35%) are well represented.  On the other hand, entertainment, non-profit and governmental are remarkably absent from the mobile platform.  

Lastly, there’s a study by Opera Software, pointing out that the Mobile Internet is dominated by men: nearly 9 out of 10 users are male.   A majority of Opera Mini users are between 18 and 27 years old. 

on the rise but mostly men

Mobile Instant Messaging a threat for SMS?

According to a recent study of TNS Technology Mobile Instant Messaging (MIM) is set to cannibalise SMS (texting) and eventually email from PC. The TNS Global Telecoms Insight (GTI) study has found that once mobile users adopt MIM it overtakes other messaging tools.

The key findings of this study:

  • Of all messages sent by MIM users (email, SMS, IM, …), 36 out of every 100 messages sent is an Instant Message by their mobile, making MIM by far the most used messaging medium.
  • People who use MIM, use SMS significantly less (compared to all consumers): 23 out of 100 messages is an SMS (compared to 38 for all consumers)
  • Globally 8% of all users are MIM users, with the highest number of users in Hong Kong (23%). Also in China and some developing countries, MIM adoption is leapfrogging other communication means.

Mobile Instant Messaging a threat for SMS?
These findings challenge the strategies of the mobile operators in European countries that have heavily benefited from SMS usage. Do they try and keep consumers focused on SMS to maintain their revenue base, or offer consumers more choice in messaging?  With increasing internet functionality on new mobile phones, and MIM’s strong mass market appeal, operators may have no choice but to promote this feature more widely.