Posts Tagged ‘ KPN ’

MobileWeb supports SMS action for Africa. SMS ‘ja’ – ‘oui’ to 4666

The Horn of Africa is currently hit by one of the severest droughts in 20 years. 12 million people are at risk of starvation as the drought and famine intensifies across Somalia, Ethiopia, North of Kenya and Djibouti. The UN says this could lead to the biggest world food crisis of the 21st century and the different aid organizations are in need of  big support to help the victims.

The 4666 SMS action is a joint initiative of MobileWeb, KPN Group Belgium/Base, Mobistar, Proximus and Telenet and aims to raise money for the different aid organizations.

For every SMS message with the keyword ‘ja’ or ‘oui’ to 4666, 1euro is donated to the organizations. The Belgian mobile operators work together for this project and they support on the services of MobileWeb for the technical part.

Help the victims and send ‘ja’ – ‘oui’ to 4666

More info on http://www.sms4666.be/

Press release Dutch French

http://www.sms4666.be/

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SMS 4666: MobileWeb and operators join forces to help Haiti earthquake victims

MobileWeb.be and the Belgian mobile operators Proximus, Mobistar and Base have joined forces to raise money for the victims of the earthquake in Haiti.

Tuesday January 12th, a severe earthquake with a magnitude of 7 on the scale of Richter has hit the poor western province of Haiti, a region of 2,2 million inhabitants.  The disaster has caused several thousands of victims, many severily wounded and an enormous material damage.  Several humanitarian groups and organisations have rushed to the disaster area to give support.

What can we do?
For every SMS message, containing the word JA or OUI sent to the shortcode 4666, you donate 1 euro to this action.  MobileWeb.be and the mobile operators have offered their services free of charge, so all donations will be entirely funded to the humanitarian organisations.
The action will run until January 31st.

Act now and help Haiti:

> send YES to 4666 (1 euro/sms)
> stuur JA naar 4666 (1 euro/sms)
> envoyez OUI au 4666 (1 euro/sms)

More info in the press releases (NL version/FR version) of the mobile operators.

96,1 million SMS on New Year’s Eve

In the last days of 2009, the Belgian mobile operators were anticipating some 100 million SMS messages to be send on New Year’s Eve.  The end result is a bit less but still a record: 96,1 million messages.  One year earlier, that amount was at 78,3 million.

Proximus treated 40,8 million SMS between 20.00 (31 dec.) and 8.00 (1 jan.), which was 13% more than last year.  Mobistar counted 33,04 million messages (+40%) and Base 22,27 million (+19%).

The many formulas that include free SMS could be one cause for the large increase.  There were no major incidents with the mobile network.

Our Dutch neighbours only sent about 70,4 million messages over the networks of KPN (27,7 million), Vodafone (25,2 million) and T-Mobile (17,5 million).

KPN and Concentra invest in Mobile Vikings

KPN and Concentra are each taking a participation share of 33,3% in Mobile Vikings.   This way City Live,  the company behind this mobile operator,  can raise his capital to 1,2 million euro.  District Live, the holding of City Live and Mobile Vikings, preserves the remaining 33,3%.

Mobile Vikings is a Mobile Virtual Network Operator (MVNO) that wants to make the mobile internet available for everyone.  They’ve been active in Belgium since December 2008.

Dutch SMS service to stimulate Mobile Internet

Three years after the launch of the Belgian PlazZza platform, The Netherlands are also coming with a SMS service to stimulate Dutch Mobile Internet sites.

The initiative comes from the Open Mobiel Internet, who started testing the flatfee SMS9009 service.  For a fix tariff of 500 euro per 3 months, advertisers can reserve a keyword on the shortcode 9009.  When consumers send this keyword by sms, they receive a direct link to the mobile internet site of the advertiser.  Both sending the keyword and receiving the link are free of charge.  The Dutch mobile operators Vodafone, KPN and T-Mobile all joined the initiative to further stimulate and drive traffic to the Mobile Internet.  All actors are hoping that ultimately this will lead to the development of many more mobile marketing campaigns.

The tests will be evaluated at the end of 2009. 

sms9009-netherlands-mobile-internet

Mobile TV makes waiting fun

Dutch mobile operator KPN is promoting their Mobile TV service with a funny campaign, showing consumers the possibilities if the medium.  In the TV commercial, you can see a guy waiting in a train station, entertaining himself with mobile TV broadcasts.  The campaign should give a positive perception to Mobile TV.  Studies have shown that people don’t show much interest in this mobile service, expecting the price to be too high and the quality too low.  According to KPN, the campaign is already showing positive results.

Watch the commercial here:

KPN gets away with commercial SMS test

Dutch telecom KPN might have broken the Telecommunication law in Holland. In a test about mobile advertising, KPN had sent 6 million sms messages to prepaid clients. If clients reacted to the message, they got to see their mobile credit as well as a commercial message of a third party. The campaign led to about 19 complaints but the telecom advisory authority in Holland OPTA decided not to take action since the amount of complaints was small and so was the level of damage of the message. By reacting mildly, OPTA wants to encourage the development and the testing of new services.