Posts Tagged ‘ LBS ’

iPhone drives growth of mobile maps usage

comScore today reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008.  This represents a growth rate of 82 percent and 49 percent in the number of users, respectively.  According to the comScore M:Metrics Benchmark Study, the iPhone is the leading device used to access maps in the United States, and in Europe, the device trails the Nokia N95 and N70.

 

Map Access via Mobile Device

Three-month average ending May 2007 and May 2008

United States and Western Europe

Source: comScore M:Metrics

 

Users (000s)

% of Mobile Subscribers

Country

May-07

May-08

Change

May-07

May-08

France

907

1,265

40%

2.0%

2.7%

Germany

663

963

45%

1.4%

2.0%

Italy

1,595

2,142

34%

3.5%

4.6%

Spain

702

1,080

54%

2.2%

3.2%

United Kingdom

1,247

2,147

72%

2.8%

4.5%

Europe*

5,114

7,597

49%

2.4%

3.4%

United States

9,280

16,871

82%

4.4%

7.5%

*Includes top five countries listed.

“The mobile phone as a personal navigation device makes tremendous sense,” observed Mark Donovan, senior analyst, comScore. “With the influx of devices, such as the iPhone with GPS, entering the market, Nokia’s purchase of NAVTEQ and the growing popularity of downloadable navigation applications, you don’t need a map to see where this sector is going.”

According to comScore, 73 percent of mobile subscribers accessing maps are doing so via the browser in the U.S., and in Europe, 57 percent. Less than a third of Americans and Europeans are using a downloaded application, which allows even feature phones, with less computing power and often smaller screens, to better render graphic-rich maps and directions.  Despite the ubiquity of SMS usage in Europe, the penetration of consumers accessing maps and directions via SMS is 24 percent; only one percentage point higher than it is in the United States.

The vast majority of mobile map users are seeking driving directions, even in Europe, where public transportation and non-vehicular options are more popular.

 

Mode of Transport Intended to be Used when Accessing Maps

Three-month average ending May 2007 and May 2008

United States and Western Europe

Source: comScore M:Metrics

 

France

Germany

Italy

Spain

UK

US

% Penetration of Activity

 

 

 

 

 

 

Driving or riding in car

79.9%

62.4%

77.3%

63.9%

57.9%

85.7%

Using public transit

18.6%

30.0%

15.1%

26.1%

30.2%

14.9%

Walking, running or biking

21.5%

31.2%

19.4%

22.1%

41.0%

14.6%

While mobile access to maps has surged, online access to maps using the PC shows more modest gains in the United States and Western Europe. In the United Kingdom, which posted the highest growth in mobile access to maps at 72 percent, online access via the PC dipped from 45 percent penetration in May 2007 to 41 percent in May 2008. In the U.S., the increase in the number of users accessing maps from a mobile device far outpaced the increase in the number of people who accessed maps via the PC.

 

Map Access via PC

May 2007 and May 2008

United States and Western Europe

Source: comScore Media Metrix

 

Unique Visitors (000s)

% of Online Population

Country

May-07

May-08

Change

May-07

May-08

United States

70,471

72,327

3%

44.9

44.2

United Kingdom

14,215

14,027

-1%

45.1

40.7

Germany

11,597

12,188

5%

35.4

35.1

France

10,510

11,622

11%

40.9

37.4

Spain

5,245

5,645

8%

37.7

35.4

Italy

4,718

5,436

15%

26.2

28.3

 

 

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Apple announces iPhone 3G

Yesterday during his keynote, Apple CEO Steve Jobs announced the new 3G iPhone. This new generation iPhone will be able to surf on the mobile networks of the third generation (3G), which are much faster than the classic mobile phone networks.

The iPhone 3G will be available on July 11th in 22 countries, including Belgium. The 8Gb would cost only $199; the 16Gb version $299, which is a lot cheaper than the first version of the iPhone.
Belgian operator Mobistar however denied that the multimedia device would be released in July in Belgium. It would be released later this year, but date and price have yet to be defined.

The new iPhone also has other additional functionalities. The device now also contains GPS. It features Easy!, a search tool to locate, through LBS, people in your contact list that are situated within the same geographical area.
Competing with the BlackBerry, the iPhone now directly sends and receives e-mails, using the new MobileMe function.  MobileMe also features a Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online. It includes 20Gb of online storage that can be used for email, contacts, calendar, photos, movies and documents.

Apple iPhone

CBS Mobile uses LBS for Mobile Advertising

US-based CBS Mobile has teamed up with Loopt, provider of social-mapping and communication services. Objective is to combine Mobile Advertising with Location Based Services (LBS), which allows for consumers to receive mobile ads tailored to their current physical location, for example promoting stores and restaurants in the neighborhood.

More at New York Times.