Posts Tagged ‘ m-commerce ’

Madonna launches album on mobile

Madonna plans to give more than 250m Vodafone customers access to her new album ahead of its official release set for April 28th with Warner Music.
The Material Girl is hoping to reach millions of fans by releasing seven songs from the album, Hard Candy, at a rate of one song a day the week before the album is available. Beginning on April 21st, each track will remain live and exclusive to Vodafone customers for 24 hours for download before being replaced by the next one.
Customers in some markets, including Spain, Portugal, Germany and Belgium will be given access to the newly released single 4 Minutes, a collaboration with Justin Timberlake about fighting poverty and disease.

Vodafone’s deal with Warner will allow customers access to Madonna’s mini site on Vodafone live! where the week of music can be found alongside associated mobile phone content, including ringtones and text message tones. John Reid, vice chairman of Warner Music, said: “This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers.”

Source: The Telegraph

Advertisements

Nokia and NME offer mobile music

We’ve discussed mobile music services before (see Towards a DRM-free music distribution? and Music downloads for your mobile). A couple more market players are now getting into the mobile music business.

It is expected that at the end of the month, Nokia will announce the autumn launch of their online music service, to coincide with the European launch of rival iPhone. The service will allow to download songs to computers for transfer to mobile phones and other portable music players.

Another new service is NME Mobile, an off-portal mobile music service offered by the famous music magazine New Musical Express (NME). Their mobile internet site will contain over a million premium download tracks. Miles Ross, IPC Media head of mobile, reacts: “Now, with NME Mobile, music fans will be able to get music, news and more on their handset. NME Mobile is the best mobile music service on the go.”

eBay Belgium goes mobile

eBay is becoming more mobile minded. They have introduced a new SMS service, which allows to bid and receive alerts by SMS. A user can for example be informed of the bids on a certain product. A SMS message will inform him when a bidding period has almost terminated. He can then reply by SMS with a higher bid. To receive a message, the user pays 25 eurocent; to send one is at the normal sms rate.

Future project is to introduce a mobile version of the online market place. This already exists in the UK: http://pages.ebay.co.uk/mobile


eBay Belgium goes mobile