Posts Tagged ‘ MMS ’

KLM introduces mobile boarding pass

Dutch airline company KLM is introducing a boarding pass by SMS or MMS.  For the past 6 months, tests were done on flights between Amsterdam and Paris.  Starting March 10th, it will be possible on nearly every European flight to use a PDA or smartphone at the check-in.

Passengers have to check in on the Internet. They then receive a barcode on their mobile device, which is scanned at the airport. Combined with a valid passport, this code gives access to the airplane.  Mobile devices that accept MMS can receive the code as an image.  Smartphones such as the iPhone and Blackberry, can get the code in their e-mail. 


Send mobile pictures to your digital frame

We all know the digital picture frame, that visualizes our pictures, stored on its memory card.  The T-Mobile Cameo device promises to make this technology a bit more dynamic and exciting.  This picture frame has a build-in modem and even its own phone number.  This allows to send your mobile pictures via MMS to the frame.  Even when you’re on holidays and the frame is on standing in your living room at home.  You can also send your pictures to the frame of a friend, if that frame is configured to allow your pictures.  A very nice way to share your pictures, indeed!

The Cameo frame became available in the US this month and most reviews agree that it works pretty much as advertised, although some tests revealed a few minor hiccups. 
One downside however is that you need a permanent connection for the frame, which is only offered by T-Mobile for the monthly fee of $10.  So you have to be sure you’ll use it enough to keep it worth the cost.  And of course, the frame only works on places that have T-Mobile coverage.

I haven’t yet heard of any European providers of this technology.  If you know one, leave me a comment.

T-Mobile Cameo picture frame

Security SMS for the Olympics

A few days before the kick-off of the Olympic Games in Beijing, Chinese authorities are increasing security measures to avoid any danger during the event. 

All airports have introduced additional security procedures.  A special “anti-terrorism manual” has been released explaining to locals 39 dangerous situations, including “an explosion, shooting, hijacking and chemical or nuclear attack”.  The manual encourages people to send a warning by SMS to the police when they see something suspicious, or even better, to take a picture and send it by MMS to the police.   

10 million MMS on Mobistar network

Belgian mobile operator Mobistar has announced that their clients have sent 10 million mobile images in 2007.
Their multimedia messaging service (MMS) was launched 5 years ago, but the price to send a MMS message has dropped significantly since: from 0,99 EUR to 0,25 EUR.

About 60% of all mobile users have a mobile phone that is compatibel to send and receive MMS.

girls-taking-mobile-photo1.jpg at Customer First and joined several other exhibitors at the second edition of Customer First, last week at Tour&Taxis.
In 2006, the first edition drew more than 1600 professionals. This year the organiser Best of Publishing chose to spread the event over two days. And while officially there were about 2300 visitors, the hall looked disappointingly empty most of the time. Many students though, who -as one pointed out to me- are “the future of the business”… Oh well.

We organised a game to promote our MMS application; the mobile pictures were taken all over Customer First and then displayed on our flat screen. Participants could send in the code that matched their picture. From all those participants we picked a winner: Nicolas P. will receive a nice Nokia mobile phone – congratulations!

Check the MMS picture gallery here.

MobileWebbers Sven Bally & Danny Lein also held a workshop, presenting several interesting Mobile Marketing and Mobile Internet case studies.

Customer First Customer First Customer First Customer First

Mobile entertainment impacted by cameraphones

More and more consumers these days own a mobile phone with build-in camera, which means they’ll less likely buy wallpapers or other graphics for their phone. Because with their cameraphone they can easily take a picture and use that to personalise their mobile.

That’s the main conclusion of a survey done by M:Metrics, an American mobile market research firm. Mobile entertainment revenue, mainly the sale of wallpapers and phone graphics, is declining as increasing numbers of people personalize their phone with photos taken on the device.

On the other hand, the pictures that are taken with the phone, are more often send out by photo messaging, which has a positive impact on operator data revenues. Photo messaging is one of the most popular mobile applications, with more than 31% of mobile subscribers sending photos or videos to other phones, e-mail or blogs.

For an extensive view on the use of mobile content and applications in the markets of France, Germany, Italy, Spain, UK and US, read the press release at the M:Metrics site.

Mobile Entertainment impacted by cameraphones

Mobile blogging… moblog!

A while ago, this blog featured an article on Web 2.0, explaining the impact of the participation of the end-users. The success of blogs and user-driven sites such as YouTube and Wikipedia are textbook examples of the power of Web 2.0

In our business, it’s always interesting to see the convergence of the Internet and mobile communication. Belgian mobile operator Proximus started an interesting new project called ‘moblog’, which allows you to send a picture with your mobile via MMS to a the dedicated shortcode 4488. This picture then gets automatically posted on your ‘mobile blog’ where everyone can see it.

The initiative is targeted a young & dynamic audience and is therefor integrated into the “Pay&Go Generation” subsite. Check out the MobileWeb moblog here.

Proximus Moblog