Posts Tagged ‘ mobile advertising ’

Google predicts rise of mobile marketing

Mobile Marketing will soon become more popular than traditional online advertising, predicts Vic Gundotra of Google.   With the usage of smartphones still on the rise, Google expects companies will pay higher rates for mobile search ads than standard PC-based ones.   During a webcast on Monday, Gundotra added that ad rates (CPC) for the mobile channel have already increased “dramatically” over the last few years, with mobile searches also rising fivefold over the course of two years.

And not only Google is enthusiastic about Mobile Marketing.   According to The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, more than one-third of executives questioned said they already use mobile in their campaigns, stating that the richer interactivity of mobile websites and applications makes it an equal draw to text messaging.

“2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing,” said Paul McNulty, chief marketing officer at Unica.


IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places.

Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

On Monday March 1st, Mobile Monday Brussels and IAB Belgium are organising their next event, to which you are kindly invited.  MobileWeb will do the introduction for this event.

Main topic: Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?

Key themes that will be discussed this evening are:
– current status today of Mobile Internet usage (Belgium, abroad);
– status of the Mobile advertising market (B2B);
– Mobile advertising opportunities;
– Success/failure cases;
– International experience;
– Do’s / Don’ts

Target audience is Advertisers, Agencies, Media companies & Marketeers


18h00. Welcome

18h30-20h00. Speaking program

  • Mobile advertising: breakthrough 2010?
    Danny Lein (MobileWeb – IAB Belgium/MobileMondays)
  • Current status & strategy of a newspaper company
    Mark Daemen (Corelio Connect)
  • Insights on mobile usage and advertising perception
    Bruce Hoang (Orange Advertising Network – HQ France)
  • Case studies on successful usage of mobile media
    Nicolas Vanderseypen (AegisMedia)
  • International mobile advertising shower
    Robbie Douek (ADmob)

20h00-21h00. Networking

The event is kindly hosted by Corelio:
A.Gossetlaan 30
1702 Groot-Bijgaarden

Sign up for this event.

Apple bans ‘Android’ brand and location-based apps for mobile advertising

Apple continues its censorship on the access for mobile apps to their app store.

Educational software developer Flash of Genius reports Apple has requested the firm remove mention of Google’s Android mobile operating system from the iTunes description of the startup’s iPhone and iPod touch application Flash of Genius: SAT Vocab 2.2. In November 2009, Google announced that the Android version of Flash of Genius: SAT Vocab was a Top 10 finalist in its category in the Android Developer’s Challenge, and the firm hoped to include that information to boost sales of its iPhone app. As a result, Apple determined that the Flash of Genius: SAT Vocab 2.2 application submission contained “inappropriate or irrelevant platform information,” according to an email sent by the iPhone Developer Program. Read more

Meanwhile, Apple is warning iPhone developers that applications built with features based on user location must provide “beneficial information,” adding it will reject apps that incorporate location to deliver targeted advertising.  “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” a post on the iPhone Dev Center website promises. Read more

Nexus One reflects Google’s advertising ambitions

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here


Google to acquire AdMob

Mobile advertising platform AdMob has been acquired by Google for $750 million.

Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors.  And Google is a big believer in mobile.

More on this deal on