Posts Tagged ‘ mobile application ’

App-vertising, the new mobile advertising?

AdAge has a great article on the use of Apps for mobile advertising :

For nearly a decade, mobile advertising has proven to be the great white whale of digital marketing — forever on the horizon but perpetually out of reach.

But thanks to Apple’s iPhone and App Store, that’s all about to change. The numbers to date are staggering: 1 billion applications served, 35,000 applications available and more than 30 million devices in market. Apple’s meteoric success with the App Store (launched a mere nine months ago) is fueling a mobile-application market boom.

Consumers, once wary of using their phones for anything more than talking or texting, now seem to have an almost insatiable appetite for mobile applications. IPhone owners on average download more than 20 applications to their devices (upward of 40, according to some reports) and Google Android users are even more ravenous.

The market is sure to grow even larger as more companies leap in. Nokia, which has nearly 40% of the global smartphone market, announced that it would be entering the mobile-application fray with its Ovi Store (featuring 20,000 applications available for download) this week, joining competing offerings from BlackBerry, Google’s Android Market, Microsoft and Palm.

All of this is igniting the imaginations of brand marketers and ushering in a land grab for an increasingly valuable piece of real estate: the always-on device in our pockets.

Enter “app-vertising,” a new name for an emerging mix of branded mobile applications and in-application advertising that is finally poised to deliver on the promise of mobile marketing. Here are some marketers getting into the act.

Continue reading at AdAge.

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Adidas mobile app tracks marathon runners

Adidas has launched a cool mobile application which allows people to track their friends as they run the London Marathon. The Runner Tracker service, developed by British agency Marvellous, sends subscribers SMS updates about the location of a runner on the 26.4 mile course. 

Visitors to the Adidas website are encouraged to download an app which directs them to enter their friend’s race number. Information including their start time and average speed is then available via the app. The Runner Tracker also includes general race information, including a map and directions to get to various parts of the course. The app builds on an existing service from last year which saw 4,320 people use it on the day with 10% of runners tracked.

(source: NewMediaAge)

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One billion downloads in App Store – some numbers

On April 23rd, the Apple App Store crossed its one billion downloads treshold, only 9 months after its launch.

The most popular downloads are games and entertainment.
– 79% of iPhone users have downloaded a game from the App Store
– 78% entertainment
– 57% weather
– 55% music

The most popular app was Tapulous’s Tap Tap Revenge, a game that was downloaded by 32% of all iPhone users in February 2009.  Check here for a list of the 25 most popular apps.

The most used apps however, are weather related.
– 39% of iPhone users name weather related apps among their 3 most used apps.
– 20% names games among most used
– 25% go for Facebook as one of the most popular

A study has also shown that only 2% of iPhone users has never downloaded a mobile application

As far as revenues are concerned, remember that many of that billion downloads are free apps
iPhone owners spend less on individual apps, but on the positive side, they download more apps overall:
86 percent of iPhone owners have paid at most $.99 to $9.99 on a single app, but 83 percent of them have downloaded at least six apps.

Research firm Juniper predicts that revenues from mobile downloads will grow to exceed $ 25 billion by 2014.

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RIM introduces BlackBerry App World

In an attempt to counter the successful Apple App Store, RIM has now launched BlackBerry App World, the online store where you can download a broad range of applications for your BlackBerry smartphone.  At the moment, about 1.000 applications are available for consumers in the US, UK and Canada.  Other international territories will soon follow.  In addition to user reviews, complete screenshots, and app descriptions, the store will enable BlackBerry users to recommend applications to contacts via e-mail, PIN, SMS or BlackBerry Messenger.

BlackBerry App World has sorted his downloads in 13 categories: Entertainment, Games, Maps and Navigation, Music and Video, News and Weather, Personal Health and Wellness, Personal Finance and Banking, Productivity and Utilities, Professional and Business, Reference and eBooks, Social Networking and Sharing, Sports and Recreation, and Travel.  The option My World keeps an overview of all the user’s downloads, with possibility to uninstall, re-install and premium application transfers.

More details in this press release and on the BlackBerry website.

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MobileWeb.be and Pumbby receive Mobistar Innovation Award

MobileWeb.be has been awarded with the SMS/MMS Award at the annual Mobistar Multimedia Innovation Awards. This prestigious award was acknowledged to the mobile concept of Pumbby, which allows to earn money in exchange of mobile advertising messages.

MobileWeb.be, five years of innovation
The innovative mobile solutions of MobileWeb.be have been praised many times at the Mobistar Innovation Awards. This year’s award follow previous prizes for their Mobile Tools (2004), Laundromat SMS service (2005), Samsung Fun Club (2006), Helpi (2007) and Audi dealer locator (2007). Danny Lein, Managing Director of MobileWeb.be: “This award is a great recognition of all the work we invested in our client applications. It stimulates us to continue our quest for new and innovative mobile products.”

Pumbby, innovative mobile advertising platform
MobileWeb.be won the ‘SMS/MMS Award’ for the mobile application that was developed for Pumbby. Members of the Pumbby service can earn money or simply receive a reduction on their mobile subscription. In exchange they have to accept mobile advertising messages on their mobile. In their Pumbby account they can define the maximum amount of messages they want to receive. If they personalise their profile, the advertised products will match their preferences. The concept has become very popular, especially among the younger audience.

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What did 2008 bring for Mobile?

As the end of year period allows some catching up on reading industry news, I came across an interesting year overview by FierceMobile, which nicely sums up the importance of the past year for the mobile industry.

1/ The iPhone pushes the Mobile Internet to the next level
apple_iphone1The iPhone was first launched in 2007, but became a worldwide hype in 2008.  For the first time, consumers started thinking of their mobile device as more than something that allows voice calls and sms messages.  Mobile Internet finally came on the radar of a larger audience.  And other mobile manufacturers followed with the launch of new smartphones with lots of interesting new functionalities.

 

2/ The App Store redefines the mobile user experience
The App Storeallows consumers to download a large variety of applications onto their iPhone.  For developers it provides an interesting platform to sell their new applications. This completely changes the user experience: no longer must subscribers troll carrier decks and retailer web sites in search of applications optimized for their particular device or operating system, or suffer through absurdly complicated download protocols. Moreover, the sheer abundance of applications available from the App Store virtually guarantees there is an app tailored for every iPhone owner, regardless of their personal wants and needs.

 

3/ Google emerges as a mobile superpower
google1Having conquered the position as #1 web search tool, it was obvious that Google would become a leader in mobile search as well.  But they didn’t stop just there.  Their open software platform Android encourages innovation on the mobile and their partnership with T-Mobile results in the launch of the G1 smartphone, up for competition with the iPhone.

 

4/ Mobile reshapes social networking – and vice versa
facebook-social-networking2The mobile hype went parallel with the growing popularity of social networks, such as Facebook and MySpace. It’s only natural that both got intertwined. 46% of social network members have visited their favorite sites on their phones, with more than half of them checking for comments and messages from their friends. A 45% have also posted status updates. In November, Facebook announced its mobile userbase has expanded from 5 million to 15 million since the beginning of 2008.  MySpace announced that same month that its integrated mobile solution customized for device maker Research In Motion’s BlackBerry smartphones generated more than 400,000 downloads in its first seven days of release. 

 

5/ Mobile messaging continues to surge
girl-sending-sms-11Economic crisis or not, people continue to send SMS text messages. In the 3rd quarter alone, the global volume for mobile messaging increased with 10%.  Several mobile trends emerged, among them messaging initiatives tied to social and political change and marketing, mobile messaging for charitable donations and a significant growth in mobile messaging by enterprises and financial institutions. Just think of the importance of the mobile in the presidential campaigns in the US.

 

6/ The mobile data pendulum swings to the US
While the US was lagging behind for years when it came to mobile data adoption and innovation, they have made up for that in 2008.  A new generation of more sophisticated and user-friendly smartphones as well as a mounting number of must-have applications have brought the US into one of the leading positions on the mobile market.

Given the many positive evolutions for the mobile industry in 2008, 2009 promises to be a very interesting year for mobile internet and mobile marketing!

Happy New Year!

Netlog launches mobile application for iPhone

Social networking platform Netlog has launched an application for Apple’s iPhone and iPod Touch. Members can download the Netlog application onto their iPhone or iPod Touch to keep in touch with their network of friends wherever they go. The application allows them to connect with new people, send and receive messages, check and sign guestbooks and update their shouts.

By using the built-in GPS location capability of the iPhone, users can give their precise geographical details whenever they update their status. Users are also able to upload pictures from their devices onto Netlog. “Since Apple launched the iPhone, consumers have become very interested in possibilities of the mobile web. Providing them with a Netlog application – our first ever native mobile application – was the next step, so we are very happy that the application met with Apple’s rigorous standards,” said Lorenz Bogaert, CEO of Netlog.

He continued: “Our aim was to combine the strength and popularity of the Netlog platform with the flexibility of the iPhone and iPod Touch. This takes us fully into the mobile age, and opens up the network to a wider range of on-the-go opportunities.”

The application can be downloaded for

free from the iTunes store or from the Netlog website. 
It is currently already at no. 5 in the iTunes download chart!

netlog-iphone-mobile-application