Posts Tagged ‘ mobile apps ’

IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places.

Advertisements

Apple bans ‘Android’ brand and location-based apps for mobile advertising

Apple continues its censorship on the access for mobile apps to their app store.

Educational software developer Flash of Genius reports Apple has requested the firm remove mention of Google’s Android mobile operating system from the iTunes description of the startup’s iPhone and iPod touch application Flash of Genius: SAT Vocab 2.2. In November 2009, Google announced that the Android version of Flash of Genius: SAT Vocab was a Top 10 finalist in its category in the Android Developer’s Challenge, and the firm hoped to include that information to boost sales of its iPhone app. As a result, Apple determined that the Flash of Genius: SAT Vocab 2.2 application submission contained “inappropriate or irrelevant platform information,” according to an email sent by the iPhone Developer Program. Read more

Meanwhile, Apple is warning iPhone developers that applications built with features based on user location must provide “beneficial information,” adding it will reject apps that incorporate location to deliver targeted advertising.  “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” a post on the iPhone Dev Center website promises. Read more

Best selling mobile apps are functional

The mobile apps for iPhone that are the most popular in the US are mostly functional and relevant.
Here are some of them:

Kraft iFood Assistant: this app offers over 7.000 recipes and the matching shopping list. Users pay $ 0,99 per recipe.

Amazon Remembers: this application allows you to take a picture of a product that you’ve found anywhere and Amazon will try to link it to a product in their stock.

Pandora Radio: Live streaming personalised radio station, currently the most popular app in the US

Pizzahut: this app makes optimal use of the possibilities of the iPhone.  When ordering with your mobile, you just shake the device to order extra sauce.

Playboy iPhone app: shockingly tame

Men’s entertainment giant Playboy Enterprises International released its first official Playboy application for Apple’s iPhone and iPod touch, promising video clips, wallpapers and monthly magazine features but sidestepping the more risqué content on which founder Hugh Hefner’s legacy rests.
While the App Store restricts downloads to users aged 17 and older, the application description states “This app does not contain any fully nude content,” adhering to Apple’s policies against explicit sexual content.
Instead, users are literally buying the Playboy app for the articles, including interviews, party jokes, Q&A’s, fashion tips and the long-running Playboy Advisor column. As for exclusive content, the app includes Playmate video previews and free Rabbit Head wallpapers.
Source: FierceMobile

Mobistar plans app store for September 2010

Telecom operator Mobistar is planning to launch a mobile applications store in Belgium by September 2010. 
Mother company Orange presented such an app store for France and Great Britain earlier this month.  Today, this Application Shop boosts 5000 applications, a number that should further grow next year.  Access to the shop will be pre-installed on Orange and Mobistar mobile devices.

According to Thiery Gaillet, Product Manager at Orange, each country can autonomously decide which applications are offered in the store.  This way, the accent can be put on certain categories.  This can also be customised by device.  This way an  Android device will offer a different catalogue than a Blackberry device.  Orange aims to offer “quality, rather than quantity”, a clear stab at the Apple App Store, which always brags with its large number of available apps. 

Another difference is that mobile users can pay for their apps through their mobile subscription, without the need of their credit card or a personal registration.

Apple counts down 2009’s top-selling iPhone apps

Apple unveiled iTunes Rewind 2009, a new iTunes storefront feature spotlighting the year’s top-selling iPhone applications and media downloads as well as editors’ selections for the Best of 2009.
According to iTunes Rewind 2009, which encompasses only premium applications for iPhone and iPod touch, Electronic Arts’ The Sims 3 was the App Store’s bestselling game over the past year – Gameloft’s The Oregon Trail followed in second, with EA’s Need for Speed Undercover, Madden NFL 10 and Tiger Woods PGA Tour rounding out the top five.
Navigon AG’s MobileNavigator North America, priced at $89.99, is the top-selling app of 2009, trailed in descending order by MLB.com At Bat, Pinger’s Textfree Unlimited, TomTom U.S. and Canada and Shotzoom Software’s Golfshot: Golf GPS.

More info here

Porn App Store launched for Android phones

Where there is no app for that on the iPhone, there now is for porn on the competing Android mobile operating system. A Seattle-based company named MiKandi (pronounced “my candy”) has released an app store specifically geared towards porn. The application attempts to create a red light district for adult Android apps allowing adult content providers to set up shop within a MiKandi app.

Read more