Posts Tagged ‘ mobile content ’

FierceMobileContent Predictions for 2010

There’s no such thing as a sure thing, but here are five trends likely to shape the mobile content landscape in the year ahead. Place your bets.

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New York Times makes mobile news payable

The newspaper New York Times no longer believes in the “free news” model for their mobile content.  After seeing their publicity income decrease with 27%, they’ve been looking for ways to make money with their online and mobile initiatives, but they now have come to the conclusion that mobile devices aren’t suitable to show advertising.  So they’re now considering to have readers pay for their content.

Question is whether iPhone and other smartphone users are prepared to pay for news articles, especially if there are free alternatives available.  Besides, there are other options to capitalize on the mobile.

Napster Mobile available to more than 13 million AT&T clients

napster-mobile

Last year, Napster teamed up with US mobile provider AT&T to offer a mobile music download service. This service has now been expanded to more than 13 million AT&T mobile subscribers.

Napster Mobile lets music fans use their handsets to search, browse and download music from Napster’s collection of more than 6 million songs.  A full-length song can be downloaded at the cost of $ 1,99, which includes a copy that is automatically delivered to the customer’s PC.

The service is now available on more than 25 AT&T smartphones and handsets, including BlackBerry Bold, AT&T Quickfire, Pantech Matrix and Samsung Propel. The expansion was made possible by less restrictive digital rights management (DRM) requirements from the labels and Napster’s adoption of more flexible technology.

Election of Obama stimulates internet & mobile technologies

obama-mobile-iphone

The election of Democratic candidate Barack Obama as the new US president will stimulate Internet & mobile technologies

Obama’s openmindedness towards these new marketing channels already became clear during his election campaign, when he launched a popular mobile internet site and news alert services by SMS

Last week, it was also reported that the mobile content related to Barack Obama outsells all McCain-themed content by a 9 to 1 margin. Among the Obama content downloads available via Thumbplay, the best-selling realtone is “Tell Yo Mama, Vote Obama,” the best-selling video is the “Candidates – Obama” clip and the best-selling wallpaper is “Obama, My Homeboy.”

This past summer, Obama was the most searched term on mobile, more popular than rival keywords Heath Ledger, Britney Spears and American Idol.

New media, such as internet and mobile, have played a very important role in this presidential elections.  “Like Kennedy used the television to his advantage in his 1960 battle with Nixon, Barack Obama has won these elections through his knowledge of the Internet and other new media” says Mark McKinnon, political adviser of George Bush and John McCain.   As McKinnon states, Obama’s campaign worked bottom up instead of top down.  He reached voters who no longer depend on getting informed by television channels and newspapers.  Instead, his platform included YouTube videos and SMS messages

The results have proven the impact these new media can have on a campaign.  If Obama continues his affinity to the internet and mobile platform, it promises great opportunities for these markets.

BlackBerry Web Signals notify about new mobile content

Research In Motion (RIM) announced the availability of the new BlackBerry Web Signals technology for the BlackBerry developer community.

BlackBerry Web Signals leverages RIM’s unique push technology to allow online content providers to automatically notify BlackBerry smartphone users when relevant content has been published and to allow streamlined, one-click access to the online information. With online content services powered by BlackBerry Web Signals, BlackBerry smartphone users can spend less time searching the web and more time connecting directly to the content that matters to them personally. Content providers will offer a range of services powered by BlackBerry Web Signals that enable customers to stay connected with news, weather, sports, entertainment, financial information and more.

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AP announces Mobile News Network

Press agency Associated Press has announced a new service that brings news headlines, information, photos and video to smartphones.

“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” CEO Tom Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”

AP is working with mobile phone manufacturers and carriers to develop the best user interface for this comprehensive collection of news stories, photos and video from the news industry. The network will be optimized for the richest multimedia experience the new wireless devices will allow.

Full press release

AP

Mobile content via satellite

Soon it will be possible to send mobile content through satellites.
The European Space Agency (ESA) is currently working on a technology that allows mobile devices, such as mobile phones and GPS systems, to receive content that was send out by satellites. This mobile content can be videos, tv and radio programs.

With the large coverage of the geostationary satellites, the content can be brought wherever in the world. That’s why it could become a new interesting distribution channel for content providers.

As a reaction, the European satellite providers SES Global and Eutelsat Communications have started the development of satellite infrastructure meant for the broadcast of video, radio and data to mobile devices. The first of these broadcasts can be expected early 2009.