Posts Tagged ‘ mobile device ’

Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

Profit mobile phone market mostly for Apple and RIM

Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009.  And that while they represent only a market share of 5%.  Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.

Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly.  Smartphones currently occupy 13% of the market
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user. 

Other mobile phones (the non-smartphones) are doing a lot less.    Nokia‘s smartphone range is scoring rather poorly Although they still own 55%  of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009.  Sony Ericsson is even making loss in the past year.

apple    rim