Posts Tagged ‘ mobile entertainment ’

Tablet usage sometimes surpasses time spent on desktop and TV

A survey by AdMob (Google)  (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage.

Gaming is the number 1 activity, followed by searching for information.

The most remarkable result is owners are spending more and more time on their tablets:

  • 43% of the respondent spend more time with their tablet than with their desktop or laptop.
  • 1 out of 3 respondents are using the tablet more than they do watching TV.

This shift to the  Second Screen is an important factor and shows the need for applications that make the link between traditional and new media.

Read the full report

Source Search Engine Watch
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Playboy iPhone app: shockingly tame

Men’s entertainment giant Playboy Enterprises International released its first official Playboy application for Apple’s iPhone and iPod touch, promising video clips, wallpapers and monthly magazine features but sidestepping the more risqué content on which founder Hugh Hefner’s legacy rests.
While the App Store restricts downloads to users aged 17 and older, the application description states “This app does not contain any fully nude content,” adhering to Apple’s policies against explicit sexual content.
Instead, users are literally buying the Playboy app for the articles, including interviews, party jokes, Q&A’s, fashion tips and the long-running Playboy Advisor column. As for exclusive content, the app includes Playmate video previews and free Rabbit Head wallpapers.
Source: FierceMobile

One billion downloads in App Store – some numbers

On April 23rd, the Apple App Store crossed its one billion downloads treshold, only 9 months after its launch.

The most popular downloads are games and entertainment.
– 79% of iPhone users have downloaded a game from the App Store
– 78% entertainment
– 57% weather
– 55% music

The most popular app was Tapulous’s Tap Tap Revenge, a game that was downloaded by 32% of all iPhone users in February 2009.  Check here for a list of the 25 most popular apps.

The most used apps however, are weather related.
– 39% of iPhone users name weather related apps among their 3 most used apps.
– 20% names games among most used
– 25% go for Facebook as one of the most popular

A study has also shown that only 2% of iPhone users has never downloaded a mobile application

As far as revenues are concerned, remember that many of that billion downloads are free apps
iPhone owners spend less on individual apps, but on the positive side, they download more apps overall:
86 percent of iPhone owners have paid at most $.99 to $9.99 on a single app, but 83 percent of them have downloaded at least six apps.

Research firm Juniper predicts that revenues from mobile downloads will grow to exceed $ 25 billion by 2014.

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Napster Mobile available to more than 13 million AT&T clients

napster-mobile

Last year, Napster teamed up with US mobile provider AT&T to offer a mobile music download service. This service has now been expanded to more than 13 million AT&T mobile subscribers.

Napster Mobile lets music fans use their handsets to search, browse and download music from Napster’s collection of more than 6 million songs.  A full-length song can be downloaded at the cost of $ 1,99, which includes a copy that is automatically delivered to the customer’s PC.

The service is now available on more than 25 AT&T smartphones and handsets, including BlackBerry Bold, AT&T Quickfire, Pantech Matrix and Samsung Propel. The expansion was made possible by less restrictive digital rights management (DRM) requirements from the labels and Napster’s adoption of more flexible technology.

Mobile TV makes waiting fun

Dutch mobile operator KPN is promoting their Mobile TV service with a funny campaign, showing consumers the possibilities if the medium.  In the TV commercial, you can see a guy waiting in a train station, entertaining himself with mobile TV broadcasts.  The campaign should give a positive perception to Mobile TV.  Studies have shown that people don’t show much interest in this mobile service, expecting the price to be too high and the quality too low.  According to KPN, the campaign is already showing positive results.

Watch the commercial here:

Ring tones decrease, ringback tones on the rise

In December, we already reported the decline of the ringtone market. Recent study by BMI predicts that this market will further decrease in 2008, generating approximately $510 million in the US. This is a 7% (or $40 million) decrease compared to 2007.

Better news is that ringback tones are gaining popularity. A ringback tone is a song that is performed to the caller when they call a participating mobile subscriber. BMI projects US sales of ringback tones to surpass $210 million in 2008, which is a lot higher than earlier predictions.

“The market for ringback tones has grown stronger than we originally forecasted last year,” said Richard Conlon, BMI Vice President, “As we forecasted last year, the ringtone market continues to decline as the novelty phase wears off and lower-priced substitutional products come to market.”

Press release

Coming Soon to a Phone Near You

Your mobile phone is about to get a lot cooler.

How cool? In the coming months, you’ll be able to dictate text messages and surf the Web just by speaking commands — no tapping or clicking required. If you’re trying to figure out where to go to lunch, you’ll be able to call up a map marked with local eateries your friends and family recommend. And you’ll be able to film movie clips on your cellphone and send them live to somebody else’s gadget.

Rapid hardware advances are making all these new offerings possible. Cellphones are morphing into minicomputers, packed with more processing power and bigger screens, and more of them are coming loaded with features like GPS. Faster connections are also driving the changes. Developers can work with tools like streaming video that wouldn’t be practical with creaky connections.

New mobile phone features

Here’s a sampling of the new applications scheduled to hit the market soon.

  • Voice Controls: Plenty of mobile applications allow you to dial your phone by voice. But very soon, you’ll be able to carry out a lot more functions with spoken commands — making your cellphone truly “hands free.”
  • Better Browsers: Connecting to the Web from a mobile phone can be painful. Download speeds slow to a crawl, and Web pages get cropped by tiny screens. Skyfire Labs Inc. of Mountain View, Calif., has developed a mobile Web browser that tries to replicate the experience of browsing the Web on a PC. The browser supports all the standard elements of a Web page — like photos and videos — so users feel like they are browsing the Web on their computers.
  • Digital Storage: Imagine being able to store your videos, photos and work documents online — and then call them up on your mobile phone. So, you could put photos of your vacation online and brag about your trip by showing them off to people you meet right from your phone. Or you could store a PowerPoint presentation for work online, and then look it over on your mobile device while you take the train home.
  • Sending Video: A bunch of services let you stream live video footage from your phone to a computer over the Internet, so you can share live images of, say, a concert or a scenic vista. Now one of those services — Visivo Communications Inc.’s Qik of Foster City, Calif. — is also working on technology that lets you send that live feed to someone else’s phone.
  • Surveillance: Similar technology could soon help you snoop. Movidity Inc. is developing a service that allows mobile users to view footage from a camera positioned at a remote location. You could keep an eye on the house while you’re out of town, for instance, or you might check in on the babysitter while you’re at dinner — a mobile version of the nannycam.
  • Advanced Games: Move aside, mobile crossword puzzles. Much more complex games are coming to the small screen. Vollee Ltd. of Israel plans to deploy a mobile version of the popular “virtual world” Second Life for mobile phones. Consumers with handsets compatible with high-speed mobile 3G networks will be able to try out the application free starting in May. The company is also working on mobile versions of other popular 3-D games and virtual worlds.

Full article: Wall Street Journal