Posts Tagged ‘ mobile internet ’

Mobile Internet usage to reach 39% in 2014

According to a recent Forrester research report, one out of 3 European consumers will use the Mobile Internet in 5 years from now. 
 The adoption of the mobile platform is set to grow from 13% in 2008 to 39% in 2014.

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Mobile Internet use in Belgium will triple

According to a new Forrester study, the use of the Mobile Internet in Belgium will triple over the next 5 years.    While now only a mere 9% of Belgian mobile users surf the mobile web, this will be 28% in 2014.  Still, this means Belgium still seriously lags behind in Europe, where an average of 39% is expected.  Our Dutch neighbours would even go up to 47%, almost half of the mobile population.

Forrester gives a few explanations for this bad score:
– First of all, the amount of 3G networks is limited, with Base still not offering anything. 
– Secondly, there is (or rather, was) the ban on combined sales, which meant that smartphones are still expensive and are less prominent than in other countries.
– Thirdly and most important, is the lack of flat rate subscriptions. 

So it’s mostly up to the mobile operators, whether or not they want to give a boost to the mobile internet market.  With profit for voice and text decreasing, one would think they are eager to stimulate this mobile platform…

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :

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Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :

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51% connects to the Mobile Internet at least once a week :

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3 out of 4 mobinauts surfs with a clear idea what he’s looking for :

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The Mobile Internet is mostly used to check news headlines and e-mails :

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(source: JournalDuNet)

KPN and Concentra invest in Mobile Vikings

KPN and Concentra are each taking a participation share of 33,3% in Mobile Vikings.   This way City Live,  the company behind this mobile operator,  can raise his capital to 1,2 million euro.  District Live, the holding of City Live and Mobile Vikings, preserves the remaining 33,3%.

Mobile Vikings is a Mobile Virtual Network Operator (MVNO) that wants to make the mobile internet available for everyone.  They’ve been active in Belgium since December 2008.

Trading Minds: congress about Mobile Marketing

This morning I presented about Mobile Internet and its marketing values at the 11th Trading Minds congress, an initiative by the students of the Katholieke Hogeschool Kempen departement Handelswetenschappen en Bedrijfskunde – Turnhout.

Interesting event, well organised, good content – congratulations to the organising students !

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France: used functions & visited sites

Usage of functions on a mobile phone (France – March 2009)

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Consulted mobile sites in past 6 months (France – March 2009)

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(source: Journal du Net)

Mobile websites grow sevenfold in 1 year

The amount of mobile internet websites has increased times 7 in just one year time, according to the mobile web domain registry dotMobi.  Scanning the largest Top Level Domains (.mobi, .com, .net, .uk and .de), it found about 1,1 million mobile sites, compared to only 150.000 a year ago.

Unfortunately, there’s still no standard to identify a mobile site.  While dotMobi stimulates the use of the domain extension .mobi, there are mobile sites using the subdomains m., mobile. or wap., while others extend their URL with /wap, /m, /mobile, /pda or something similar.

MobileWeb.be encourages the use of the m. subdomain, which means a short URL (no need to type a long URL on a mobile keypad) and no need to register an additional domain extension.  Good examples of its use are m.standaard.be, m.nieuwsblad.be, m.jobat.be, m.vdab.be and of course m.mobileweb.be 🙂