Posts Tagged ‘ mobile internet ’

Skype available on mobile phones

“Fantastic!”, my colleague Olivier exclaimed after having installed Skype on his iPhone.  As he is using the company’s WIFI network, he can call other Skypers for free.  And after a few tests, the quality turned out to be pretty good.

This evolution is worrysome for telecom operators.  When Skype was introduced years ago, they were reassured that most people were used to their mobile phone and wouldn’t limit themselves to sitting at their PC to make their phone calls.  Now that the Internet has become more mobile, the threat is back.

Of course, it is still a limited service.  You can only call to other Skype users for free.  You can also call another phone number, but then a telecom network is used at the receiver’s end, so it’s paying.  Another limitation is that you need a Wifi network, which are not as widespread here as they are in the United States.  Without the Wifi, you’re surfing on the telecom network… and paying for data.
UPDATE: Turns out that Skype only works on Wifi, not on 3G because of contractual agreements.

Nonetheless, it’s obvious that the telecoms should start rethinking their strategy.

skype-mobile-phone

NMBS prefers Mobile Internet over Wifi

Interesting quote from NMBS representative Jochem Goovaerts when giving an explanation why the NMBS isn’t currently considering Wifi connection on their trains:

“We focus on our management contract and want to bet mostly on Mobile Internet.  This technology is more future oriented.  It is therefore important to have a good coverage level and to obtain that we’re in discussion with the operators.”

Dutch SMS service to stimulate Mobile Internet

Three years after the launch of the Belgian PlazZza platform, The Netherlands are also coming with a SMS service to stimulate Dutch Mobile Internet sites.

The initiative comes from the Open Mobiel Internet, who started testing the flatfee SMS9009 service.  For a fix tariff of 500 euro per 3 months, advertisers can reserve a keyword on the shortcode 9009.  When consumers send this keyword by sms, they receive a direct link to the mobile internet site of the advertiser.  Both sending the keyword and receiving the link are free of charge.  The Dutch mobile operators Vodafone, KPN and T-Mobile all joined the initiative to further stimulate and drive traffic to the Mobile Internet.  All actors are hoping that ultimately this will lead to the development of many more mobile marketing campaigns.

The tests will be evaluated at the end of 2009. 

sms9009-netherlands-mobile-internet

Mozilla pleads for open Mobile Internet

Mark Surman, CEO of the Mozilla Foundation, has visited the Fosdemfair in Brussels, where he discussed the future of free software.  He sees a revolutionary role for the Mobile Internet.  “What we certainly must do, is make sure we have a free and integrated mobile internet.  We should focus on an open mobile ecosystem.”

Read more in this interview with ZDnet.

French operators working on Mobile Internet measuring tool

With the Mobile Internet gaining importance, mobile advertising is prospected to become an interesting source of revenue.  But no advertising on a medium that can’t prove its effectiveness with decent numbers and figures.

For this reason, the 3 French operators SFR, Bouygues Telecom and Orange are collaborating together on the development of a measuring tool which should allow to better track the audience of mobile internet sites.   Each operator will invest one million euro in the development. The launch is expected by the end of the year.

Source: JournalDuNet

MobileWeb.eu compiles all mobile sites

mobilewebeu-mobile-site-portalThe past few months, we’ve seen the launch of several mobile internet sites.  MobileWeb has recently developed mobile sites for Corelio (de Standaard, Het Nieuwsblad & Jobat) and VDAB.  But question remains: how can we find those mobile sites?

One technique, which is becoming a standard, is using the same URL as the Internet website, but replacing the ‘www’ by ‘m‘.  For example m.standaard.be
But some websites have opted for the .mobi domain extension.

MobileWeb is offering a better solution.  Direct your mobile browser to mobileweb.eu and you will see a neat mobile portal, linking you (so far) to more than 300 mobile sites worldwide.  They are conveniently categorized under news, sport, weather, travel, finance, technology, entertainment, communication, reference and search.  The country of origin is indicated with a small flag next to the link.   The quality of the site is awarded with a maximum of 3 green stars.

Do you know other mobile sites that aren’t included on mobileweb.eu?  All feedback and suggestions can be send to info@mobileweb.eu.  Or by leaving a comment on this blog post.

Happy (mobile) surfing!

Obama proves success of mobile marketing

Obama 2008

At his inaugeration yesterday, US president Barack Obama promised Change.  One change that he has already implemented since the start of his election campaign is his embrace of modern technology, in particular the Internet and Mobile Marketing.

We already reported on this blog before how he successfully incorporated SMS Alerts and a Mobile Internet site into his campaign.  In the past few weeks, it was often reported in the press how Obama refused to give up his Blackberry, because the device gives him so much flexibility. 
Even after his election, the use of mobile marketing remained.  Supporters could receive information on inaugerational events by text message.  The mobile site offers many options and a separate application offers iPhone users one-button access to campaign information, volunteer, and donate time or money, among other things. 
The name of the vice-presidential candidate Joe Biden was first announced by SMS to more than 2.9 million mobile subscribers, which makes it the largest mobile marketing campaign to date.

While in the past year many companies realised the opportunities offered by mobile marketing, there was still a lot of scepticism in the market.  Obama could give a serious boost to the industry.   His campaign has already proven the wide variety of possibilities that are offered by mobile services. 

Compared to more traditional direkt marketing channels, such as e-mail marketing, mobile marketing represents an immediate call to action – avoiding the need to boot up a PC and often even eliminating the need for log-ins or other impediments to successful engagement. 
Mobile also represents a personal, nearly instant, way to reach people since most people carry their phone with them all the time, and consider it an integral part of their daily lives.

Obama’s mobile strategy combined text messaging with an easy to use mobile site supported by mobile banners.  Given its high success rate, we should see more similar campaigns in the business world in the weeks and months to come.  If the president of the United States shows that mobile marketing works, that sure is the best prove for the industry.