Posts Tagged ‘ mobile marketing ’

MobileWeb supports 11.11.11 through SMS campaign

MobileWeb and the mobile partners KPN Group Belgium, Mobistar, Proximus and Telenet join forces and open a short SMS number to collect money for 11.11.11. Clients can send a message to 4666 and donate €1 for the campaign. This year’s action wants to draw attention on climate change and the impact of it on the South. Global warming is threatening the life of people in 3rd World Countries and creates famine and drought for billions of people.

SMS has proven to be a very effective fundraising method. Previous campaigns for the earthquake in Haïti, the flood in Pakistan and the famine in Africa all generated high contributions. MobileWeb supports again free of charge the technical part and is the preferred partner for these kind of actions. We have the knowledge and technical capacity to setup fast and easy SMS-campaigns for organisations. The 11.11.11 campaign was ready and operational in less than 48 hours.

Support 11.11.11 and send a message to 4666!
(from 6 tot 21 November 2011)

Visit MobileWeb at the IFRA Expo 2011 in Vienna from October 10-12

Don’t miss this opportunity to meet our experts at the MobileWeb booth

From October 10-12, the IFRA Expo 2011 will be in Vienna, Austria. IFRA Expo is the international communication platform for the newspaper industry and its suppliers, covering the entire range of products and services for newspaper magazine production and bringing together the right people in the right atmosphere. More than 10,000 visitors from 85 countries (share of decision-makers: 90 %) attend IFRA Expo annually. With a wealth of innovations on board, this is an event you do not want to miss. We invite you to visit us at the MobileWeb booth A570-11 in hall B, just accross the Media Port.

If you would like to make an appointment with a representative of MobileWeb, please contact Steven Selleslags. We’ll be in touch at the earliest opportunity.

Download now the new iPhone/iPad app of NRC!

Today, an update of the dutch newspaper NRC Handelsblad has been launched on iPad and iPhone. The app is built on the MobileWeb’s publishing platform and offers readers of NRC a new interface of the newspaper.

What strikes the most when downloading the app is the downloadspeed. When tapping the newspaper to start to download, the app will already open after having downloaded the first pages. This way you only need to wait for about 30 seconds.

Just as the previous app, readers can easily browse the newspaper in its original way by zooming in and out and in a ‘more digital’ way. The latter way provides the full newspaper nicely converted towards a more iPad look and feel. A contents column at the left shows all articles, which are displayed fully at the right side of the screen. Another nice feature is that you can easily adapt the size of the text.

In case you want to read the live headlines, this is made possible via the ‘Live Nieuws’ feed. You can find all the news articles in an easy readable format. When you find an article you like you can share it via Facebook, Twitter and Email.

In a nutshell, what’s new:

–         Live news feed

–         Sharing of articles via twitter, facebook and email

–         Read later function

–         Link to NRC In Beeld

–         Save up to 30 newspapers

–         Go back to old newspaper up until 30 days (Archive)

The new app of NRC is now available in the iTunes AppStore. With this new version NRC has taken an important next step into the e-reader and digital newspaper market, by combining its attractive content with its digital subscription system.

This innovative application has been developed in just a couple of weeks time. The development cycle has been short as the application was developed on the MobileWeb Mobile Publishing platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to contact@mobileweb.be.

iPad app ‘Second Screen-Come Dine With Me’ (Tweede Scherm – Komen Eten) on nr 1 in the Belgian Appstore.

On its release day yesterday, 7th March, the iPad app reached already the first place in the Belgian Appstore.

The app is free available for download. As such, a lot of users were curious to do so.
In addition, the app received a lot of positive comments which resulted in an excellent score of 4.5/5.

Yesterday was also the first real test case, since the new season of ‘Komen Eten’ headed off. Some press comments can be read below.

Note: we are also pleased to see that the paid iPad app ‘DeStandaard’ is a real ‘top 10 – stayer’. Thanks to all the readers!

De Standaard (8 maart 2011)

De Morgen (7 maart 2011)

MobileWeb launches iPad app ‘Second Screen – Come Dine With Me’ (Tweede Scherm – Komen Eten) for SBS Belgium.

MobileWeb is proud to announce the launch of the iPad app of Tweede Scherm – Komen Eten (‘Come Dine With Me’ international TV format).

The Second Screen social TV iPad app offers viewers an interactive experience while watching television. First, it gives the viewer additional background information, such as pictures, bios, related articles. Secondly, they can participate to the show: they can rate other candidates with regards to food and atmosphere. Finally and one of the key elements of this innovative iPad app is the interactivity component: viewers are able to comment and chat with each other on what they see, feel and hear. At the same time the Twitter and Facebook conversations are integrated as well. ‘Komen Eten’ is the first format on ‘Tweede Scherm’, other formats and platforms will follow.

 

This ‘social TV’ application is the first in its kind in Belgium, if not in Europe. Last year ABC was one of the first TV broadcasters who started experimenting with second screen applications. Also other American programs and TV stations followed. However, in Europe the trend hasn’t broke through (yet), although experts expect the next few months to be the turning point for Social TV. David Rowan, the Editor of Wired magazine has named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. TV is inherently social – and Social Media is a conduit. Put them together in a workable, ergonomic way and the convergence will have impact.

 

This innovative application has been developed in a couple of weeks time. The development cycle has been short as the application was developed on the MobileWeb Mobile Publishing platform. This platform offers media companies and publishers a fast track to get their content on a variety of mobile devices (smartphones and tablets). If you wish to receive more information about our Mobile Publishing Platform and services, please send a mail to contact@mobileweb.be.

Google predicts rise of mobile marketing

Mobile Marketing will soon become more popular than traditional online advertising, predicts Vic Gundotra of Google.   With the usage of smartphones still on the rise, Google expects companies will pay higher rates for mobile search ads than standard PC-based ones.   During a webcast on Monday, Gundotra added that ad rates (CPC) for the mobile channel have already increased “dramatically” over the last few years, with mobile searches also rising fivefold over the course of two years.

And not only Google is enthusiastic about Mobile Marketing.   According to The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, more than one-third of executives questioned said they already use mobile in their campaigns, stating that the richer interactivity of mobile websites and applications makes it an equal draw to text messaging.

“2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing,” said Paul McNulty, chief marketing officer at Unica.

IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places.