Posts Tagged ‘ mobile site ’

MobileWeb develops New Mobile site De Standaard

Today De Standaard released a new version of its mobile website. remains the fastest and easiest way to check the latest news updates on the road via your mobile phone. MobileWeb has developed the mobile site and continues to expand its mobile publishing platform.

The new version is an answer on the growing number of smartphones on the Belgian market, the improved performance of mobile devices and availability of faster wireless connections. The service comes free of charge and offers the same content as the full web version of De Standaard Online. An enhanced interface design for faster access on all mobile phones and a search function, makes it easy to browse through the different topics. The extra focus on weather forecasts and real-time traffic info, makes the site an indispensable tool for everyone who wants to stay informed at all times.

With more vivid images and social media integration, so users can easily share articles on their Facebook & Twitter accounts, the site evolves to a closer version of the full web site not giving in on speed and readability on small screen devices.

Go to via the browser of your mobile phone and experience the news as you are used to. Anywhere, anytime.

This slideshow requires JavaScript.


IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places. : more pageviews for App than for Web

Dutch news site reports a shift of web traffic from their mobile website to their mobile apps for iPhone and Android.

In November, the traffic on the mobile site saw a 20% decrease to 20 million pageviews.  However, traffic on their mobile applications saw a rise.  The iPhone app is by far the most popular; numbers for Android are still rather insignificant. 

In the Netherlands, about 2,5 million people log onto the Internet via their mobile phone every month.  About half of all mobile phones sold with a subscription is a smartphone.

More info here

Web Goes Mobile 4 – The presentations

You can view/download the presentations of Web Goes Mobile 4 on Slideshare:

Comscore – Alistair Hill

Microsoft – Didier Ongena

London Calling – Andrew Grill

Pecha Kucha session:

Touring Mobilis – Steven Logghe

Netlog – Louis Jonckheere

Mobillion – Marc Schoutens

Corelio – Joris De Lannoy

MobileWeb – Danny Lein

Press release: DataNews chooses for its mobile offering, the recently launched mobile site of DataNews, was entirely developed by, Belgian specialist in Mobile Internet and SMS solutions. The site is optimized for iPhone, Blackberry and other smartphones. With the addition of Datanews’ mobile site, MobileWeb further grows its portfolio of mobile media, which also includes the mobile sites of De Standaard, Het Nieuwsblad, Jobat, VDAB, Nikon and Stad Gent.

Belgian ICT magazine DataNews selected as their preferred partner to further build their mobile strategy. Since the target audience of DataNews is technologically advanced, it was important that different smartphone users can access the mobile site. MobileWeb’s Mobile Internet platform allows full compatibility with different types of mobile phones, which garantees a superior user experience on the iPhone and Blackberry, as well as other mobile devices with Internet access.

While focuses on ICT news in Dutch and French, the mobile user can also consult ICT job offers, extensive product reviews and an agenda of ICT events.

With, further builds its Mobile Internet portfolio, which includes the mobile sites for De Standaard (, Het Nieuwsblad (, Jobat ( and VDAB ( Several mobile marketing sites were created, among which are campaigns for Nikon and Stad Gent. Earlier this month, also presented the iPhone app for De Standaard, the first paying news application in the Benelux.

Mobile case studies from Netlog, Touring Mobilis,, Tènce

Discover field experience from Netlog, Touring Mobilis,, Tènce

Which leading companies have developped a mobile site, and which have opted for a mobile app?
On the 19th of November 2009, the 4th Web Goes Mobile seminar will present 4 Belgian and Dutch case studies:

» Netlog Mobile – Louis Jonckheere (Netlog)

» – Roel Engel (Ilse Media)

» Tènce Mobiel – Marc Schoutens (Mobillion)

» Touring Mobilis – Jan Cools (Be-Mobile)

Subscribe now for this free seminar – places are limited.


Wall Street Journal to charge for mobile news

The Wall Street Journal will begin charging consumers as much as $2 a week to access its news coverage via mobile device.

Rupert Murdoch, CEO of parent firm News Corp., said it will impose mobile fees within the next month or two. Murdoch did say that subscribers to the Journal’s print edition would only be charged $1 a week for mobile web access, with the $2 weekly fee applying to non-subscribers.

The Wall Street Journal is one of the few major U.S. newspapers requiring premium subscriptions for its online content – the publication currently boasts more than 1 million online subscribers. The Journal introduced a free mobile news application in February 2008, followed six months later by the Mobile Reader, a free app optimized for BlackBerry smartphones. The Journal’s free iPhone app debuted in April 2009.

More info