Posts Tagged ‘ mobile site ’

Mobile websites grow sevenfold in 1 year

The amount of mobile internet websites has increased times 7 in just one year time, according to the mobile web domain registry dotMobi.  Scanning the largest Top Level Domains (.mobi, .com, .net, .uk and .de), it found about 1,1 million mobile sites, compared to only 150.000 a year ago.

Unfortunately, there’s still no standard to identify a mobile site.  While dotMobi stimulates the use of the domain extension .mobi, there are mobile sites using the subdomains m., mobile. or wap., while others extend their URL with /wap, /m, /mobile, /pda or something similar.

MobileWeb.be encourages the use of the m. subdomain, which means a short URL (no need to type a long URL on a mobile keypad) and no need to register an additional domain extension.  Good examples of its use are m.standaard.be, m.nieuwsblad.be, m.jobat.be, m.vdab.be and of course m.mobileweb.be 🙂

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Mobile campaign for recycling in London

To encourage people to recycle, the city of London is rolling out a mobile campaign called Recycle for London.  The campaign includes a mobile game, which can be downloaded on a mobile site

The game challenges the user to starve their hungry ‘evil bin’ by catching all recyclable materials in a green recycling box. Players score points for every item caught, but if the evil bin eats three items which should be recycled, it’s game over.

The game has been built as a Java application. By texting BIN to 62967, players receive a link to a mobile Internet site where they can download the game, ringtones, wallpaper and a  30-second ad. iPhone users can download the game from the Apple Store. The iPhone version uses the handset’s gyroscope: by tilting the phone left and right, the player moves the bin left and right. All users can forward the game to friends.

Boris Johnson, Mayor of London and Chair of the London Waste and Recycling Board: “I am very excited that the new Recycle for London campaign is using innovative technologies to boost recycling and my message is to starve your bins and recycle, recycle, recycle.”

mobile-game-evil-bin-recycling

MobileWeb.eu compiles all mobile sites

mobilewebeu-mobile-site-portalThe past few months, we’ve seen the launch of several mobile internet sites.  MobileWeb has recently developed mobile sites for Corelio (de Standaard, Het Nieuwsblad & Jobat) and VDAB.  But question remains: how can we find those mobile sites?

One technique, which is becoming a standard, is using the same URL as the Internet website, but replacing the ‘www’ by ‘m‘.  For example m.standaard.be
But some websites have opted for the .mobi domain extension.

MobileWeb is offering a better solution.  Direct your mobile browser to mobileweb.eu and you will see a neat mobile portal, linking you (so far) to more than 300 mobile sites worldwide.  They are conveniently categorized under news, sport, weather, travel, finance, technology, entertainment, communication, reference and search.  The country of origin is indicated with a small flag next to the link.   The quality of the site is awarded with a maximum of 3 green stars.

Do you know other mobile sites that aren’t included on mobileweb.eu?  All feedback and suggestions can be send to info@mobileweb.eu.  Or by leaving a comment on this blog post.

Happy (mobile) surfing!

MobileWeb.be creates Nieuwsblad Mobile for Corelio

After De Standaard Mobile and Jobat Mobile, MobileWeb.be has now developed another mobile internet site for Corelio: Het Nieuwsblad Mobile.

As of today, everyone can use their mobile phone to surf to the mobile version of Nieuwsblad.be via http://m.nieuwsblad.be. You will quickly find an overview of:
local news from every Flemish city
– general news
– showbizz news
live reporting of soccer games, cycling and Formule 1
– an agenda with thousands of events, categorized by genre and by city

 

‘More than 600 soccer games live’

“We are very happy with our new mobile website”, says Patrick Salien, site manager of Nieuwsblad.be and Nieuwsblad Mobile. “We succeeded to not only offer general news and showbizz, but also sports and regional news in a very relevant way.  For all 308 Flemish communities we give news articles, with of course a separate approach for our city issue De Gentenaar, which can be found on http://m.gentenaar.be. On top of that, our sports editors cover yearly no less than 180 cycling days, more than 600 soccer games and a lot more sport events. And all that live on your gsm. A must for the sports lover!”

‘Out tips for everyone in Flanders’

“Another fantastic application is the ‘Uit’ agenda“, continues Patrick Salien. “Based on your postal code and/or the kind of activity you’re interested in, you will receive a list of movie and theatre screenings, among others. From now on, all that information will be available anywhere, anytime.”

“With this, Corelio takes another step into the mobile internet, after the successful launch of De Standaard Mobile and Jobat Mobile. These projects as well were completely worked out by our own people with  MobileWeb.be as integration partner.” says Johan Mortelmans, Director E-Media at Corelio.

Nieuwsblad Mobile is a free service. Of course, the mobile users pay for their data connection with their  operator. But ever more operators offer interesting formulas that lower the costs significantly. Even more, the mobile site is suitable for every kind of mobile device.  You don’t need a sophisticated phone for it.

“Apart from the high information value for the user – fast, everywhere and anytime – this is a very targeted medium for our advertisers. With this medium they will be able to reach a very specific and  interesting audience. The version that was launched today is 100 % ready to get the advertiser and the consumer in touch with each other”, adds Stijn Vercamer, Commercial Manager E-media at Corelio.

Nieuwsblad Mobile

Election of Obama stimulates internet & mobile technologies

obama-mobile-iphone

The election of Democratic candidate Barack Obama as the new US president will stimulate Internet & mobile technologies

Obama’s openmindedness towards these new marketing channels already became clear during his election campaign, when he launched a popular mobile internet site and news alert services by SMS

Last week, it was also reported that the mobile content related to Barack Obama outsells all McCain-themed content by a 9 to 1 margin. Among the Obama content downloads available via Thumbplay, the best-selling realtone is “Tell Yo Mama, Vote Obama,” the best-selling video is the “Candidates – Obama” clip and the best-selling wallpaper is “Obama, My Homeboy.”

This past summer, Obama was the most searched term on mobile, more popular than rival keywords Heath Ledger, Britney Spears and American Idol.

New media, such as internet and mobile, have played a very important role in this presidential elections.  “Like Kennedy used the television to his advantage in his 1960 battle with Nixon, Barack Obama has won these elections through his knowledge of the Internet and other new media” says Mark McKinnon, political adviser of George Bush and John McCain.   As McKinnon states, Obama’s campaign worked bottom up instead of top down.  He reached voters who no longer depend on getting informed by television channels and newspapers.  Instead, his platform included YouTube videos and SMS messages

The results have proven the impact these new media can have on a campaign.  If Obama continues his affinity to the internet and mobile platform, it promises great opportunities for these markets.

The mobile internet train has left the station

Finally we’re there: after many years of patient evangelization we see this year the launch of the first commercial mobile internet sites. De Standaard was the first to launch his mobile news site. This was followed by several other mobile initiatives, such as De Tijd, VDAB, Jobat, Telenet, Truvo and the VRT.

The development of the mobile internet in Belgium seems to have lifted off. And this is only the beginning: when we look at our neighbouring countries, we can expect a strong growth in the offering ànd the use of the mobile internet in the coming months. In France, 25% of the 15-50 year olds uses the mobile internet on a weekly basis. In the Netherlands, 1,6 million mobile subscribers frequently use the mobile internet. In the past few years, the growth of the mobile data traffic has shown a growth rhythm of 50 – 100%.

Many companies and marketers are, with good reason, asking themselves whether they should jump the band wagon or not. Proponents see enormous business opportunities for specific mobile internet applications:

  • The possibility to stay in touch with the client or the end-user “anytime, anywhere”;
  • The capturing and monetizing of “impulse-moments”, when the mobile phone is the only device at hand of the consumer;
  • The building of a mobile user group, complementary and even larger than the users of existing media.

Critics however see mainly barriers for the implementation of a mobile internet site:

  • Many companies are only just now occupied with the building up of their corporate website and internet activities. An additional mobile platform only causes an additional complexity.
  • Some claim that the availability of a separate mobile site is not really necessary since the iPhone and its adapted Safari browser.
  • In the present difficult economical circumstances, there is not much budget available for the implementation of such new initiatives.

For many different initiatives, we – as a privileged partner – have been able to build up certain insights, which can serve to bring some perspective to the decision process:

  • Mobile internet is mostly important for young people (hence the success of the mobile version of Facebook) and professionals who want to be continuously fed with “real-time” information, as proven by the rapid success of De Standaard Mobile;
  • The consumption of the mobile internet site is often very different and complementary to this of a website (as well in intensity, time and frequency of the use);
  • The simplicity of the pages and the speed at which they charge are primary design elements at the development of a mobile internet site; most existing websites are totally not adapted for consumption on a mobile device (not even on an iPhone).

The question is no longer whether companies will launch mobile internet sites, but rather when they preferably should do this. Building up the first insights in time seems primordial to us to have a good position in this fast developing market. The companies that now have, within a limited budget, the guts to launch their first projects will without a doubt be able to get the benefits from this on the short term. That’s what they call: “first movers’ advantage”.

Mobile Web 2.0: when will the bomb explode?

The Mobile Internet is on the rise, but when will the bomb explode? What are the key drivers behind the expected growth? Which business opportunities are offered by this platform? Get the answers at the 3rd Web Goes Mobile Seminar which will take place on Thursday, 4 December 2008.
Subscribe now for this seminar – places are limited.

Keynote speakers
A top speakers panel of national and international market experts will guide you through the world of the Mobile Web 2.0:

Marc Vanlerberghe (Google) Peter Vandermeersch (De Standaard) Paul Golding Nanno Palte (InSites Consulting)
Marc Vanlerberghe
Google Inc.  

Peter Vandermeersch
De Standaard  

Paul Golding
Mobile 2.0 Expert  

Nanno Palte
InSites Consulting  

Program of the seminar (8h30-14h)

» Belgian Mobile Mapping 2008: numbers & figures
Speaker: Nanno Palte (Director Market Insights Research, InSites Consulting)

» Mobile Strategy of Corelio Group
Speaker: Peter Vandermeersch (General Editor in Chief, Corelio)

» Creating applications for the Mobile Web 2.0
Speaker: Paul Golding (Author of Creating Mobile Applications in a Mobile 2.0 World)

» Google on Mobile: What’s next?
Speaker: Marc Vanlerberghe (Global Director Product Marketing, Mobile, Google Inc.)

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

Subscribe now at www.WebGoesMobile.be

Sponsored by:
 Blackberry Mobistar Proximus