Posts Tagged ‘ mobile web ’

Can a paid iPhone App contain advertising?

As a result of the recent launch of De Standaard iPhone App, a heavy debate is going on about the fact that this premium News App contains advertising. It raises many interesting issues:

  • to which extent can a paid App contain advertising? Or should advertising only be included in free Apps?
  • what is the correct price of a “no-advertising-please” App? Apparently some users state that they would be willing to pay even more NOT to see any advertising.
  • what type of “sponsoring” is more acceptable/less acceptable: eg mobile coupons with clear advantages versus mobile banners

Please post your points of view on the LinkedIn Web Goes Mobile discussion forum or via Twitter #wgm4.

Advertisements

Mobile case studies from Netlog, Touring Mobilis, Nu.nl, Tènce

Discover field experience from Netlog, Touring Mobilis, Nu.nl, Tènce

Which leading companies have developped a mobile site, and which have opted for a mobile app?
On the 19th of November 2009, the 4th Web Goes Mobile seminar will present 4 Belgian and Dutch case studies:

» Netlog Mobile – Louis Jonckheere (Netlog)

» Nu.nl – Roel Engel (Ilse Media)

» Tènce Mobiel – Marc Schoutens (Mobillion)

» Touring Mobilis – Jan Cools (Be-Mobile)

Subscribe now for this free seminar – places are limited.

b_wgm2009_300x250

1 out of 5 Americans surf daily on mobile

Almost 1 out of every 5 Americans surfs the mobile internet on a daily basis.

According to a new study by the Pew Research Center’s Internet & American Life Project, the daily visitors rate of the mobile web currently counts 19% of the population, compared to only 11% in December 2007.

32% of Americans use a mobile device to check e-mails, IM or information search, compared to 24% in late 2007.

African Americans are the most active and fastest-growing segment of mobile web users.

Yahoo launches personalized mobile web portal

Later this month, web giant Yahoo! will launch its new Yahoo Mobile service, allowing a personalized mobile starting point to the web. 

Key components include Yahoo oneSearch, Yahoo oneConnect (providing access to email, messaging, contacts and social networking sites), Yahoo News and Yahoo onePlace, which enables users to access and manage preferred content from a single location.   A smartphone-optimized version will include several additional services.

Read the full press release here

yahoo

8 mobile technologies to follow

Research firm Gartner sees an important role for the following 8 mobile technologies in the further development of the mobile market.

1. Bluetooth 3.0
Bluetooth 3.0 will be introduced this year but won’t be integrated into devices until 2010.  Advantages include the  ‘ultra-low-power mode’,  allowing sensors to use this technology.

2. Mobile user interface
Gartner expects manufacturers to differentiate from each other by building in user friendly interfaces.  But different interfaces won’t facilitate the development of mobile applications.

3. Location sensitive
Mobile applications can become more useful when they can ‘sense’ the location of the user.

4. 802.11n
This new wifi protocol will play an important role, delivering faster data transfer and better coverage.  New access points, new interfaces and new backbones will be necessary but the dream of the ‘all wireless office’ comes closer.

5. Display technology
New types of displays will arrive, both passive (e-Books) and active.

6. Mobile web & widgets
The mobile web and its widgets are a cheap way to allow certain applications on mobiledevices.

7. Mobile broadband networks
Mobile broadband will gain (even more) importance. HSPA can be an important add-on or even replacement of wifi hotspots.

8. Near field communication (NFC)
NFC allows mobile devices to communicate with other devices over a distance of a few centimeters.  This can allow services such as mobile payment, mobile vouchers and the exchange of pictures.

Mobile web use increases with 94%

According to a report from browser supplier Opera, the use of the mobile web has increased with 94% in the past year.  In November 2008, users of the mobile browser Opera Mini surfed through 5,7 billion mobile pages.  That’s an increase of more than 300% compared to a year earlier.  Most popular mobile sites were Google, Facebook and Bebo.

According to Jon von Tetzchner, CEO of Opera, the success is due to the fact that people now can and want to surf mobile.

More facts & figures from the State of the Mobile Web here.

Web Goes Mobile 3: food for thought

On December 4th, the third edition of the Web Goes Mobile seminar took place. Many enthusiastic participants received new insights from a unique panel of eminent speakers. The absentees were wrong this year as well, but can still get a short summary here.

“Almost 1 million Belgians surf mobile regularly”

photo-palte Nanno Palte of Insites Consulting started off the seminar as the first keynote speaker, presenting the results of the Mobile Mapping study. This showed that 47% of the Belgian population owns a device that allows the use of the mobile internet. 19% of those visit the mobile web regularly. Most of them are young men from all income classes.

“Mobile is essential in our 0-1-7 vision”
photo-vandermeerschNext up was Peter Vandermeersch, General Editor in Chief of Corelio, who explained the mobile strategy of the group. Mobile plays an essential role in the “0-1-7” vision that was developed by the group to bring news reporting. Ever more, the news must be brought ‘hot of the press’ (on the moment “0”) to the web and the mobile (for example through SMS alerts or on the mobile site). Peter Vandermeersch made a very explicit call to all actors, not the least to the mobile operators to help encourage the market.

“The mobile phone becomes the remote control of our life”
photo-goldingPaul Golding, a British expert in Mobile 2.0 and author on the subject, brought a strong case for the development of new mobile 2.0 applications. All technological barriers that existed before, have been cleared throughout the past few years. The new “internet-centric” devices, such as the iPhone bring a new and formerly unknown user experience. That user experience encourages the development of new applications. In the creation of the mobile eco-system, Golding believes that mobile social networks will become one of the killer apps.

“We bet on the web”
photo-vanlerbergheMarc Vanlerberghe is a Belgian who plays a very important role in the development of mobile applications at Google as their Global Product Marketing Director Mobile. Google invests heavily in the mobile medium, knowing that worldwide there are already twice as many mobile users than internet/pc users.

Google notices the very strong impact of the internet capable devices such as the iPhone: the amount of search queries that enter through an iPhone is many times higher than those through other smartphones (such as Nokia or BlackBerry). The key explanation lies in the user experience and the simplicity of the browser.

Google chooses explicitly for the development of mobile web applications and not for downloadable applications. Because of the proliferation of devices and operating systems, the cost for the development, maintenance and distribution of local “on-device” applications is much too high. Furthermore, a mobile web application offers a lot more possibilities for fast innovations, because you can introduce new features in a “24 hour turnaround model”. Lastly, Google strongly stresses the open innovation model, which puts the introduction of the Android platform central.

Do you want more food for thought from the seminar? Watch the videos and the presentations on www.webgoesmobile.be