Posts Tagged ‘ mobile web ’

The mobile internet train has left the station

Finally we’re there: after many years of patient evangelization we see this year the launch of the first commercial mobile internet sites. De Standaard was the first to launch his mobile news site. This was followed by several other mobile initiatives, such as De Tijd, VDAB, Jobat, Telenet, Truvo and the VRT.

The development of the mobile internet in Belgium seems to have lifted off. And this is only the beginning: when we look at our neighbouring countries, we can expect a strong growth in the offering ànd the use of the mobile internet in the coming months. In France, 25% of the 15-50 year olds uses the mobile internet on a weekly basis. In the Netherlands, 1,6 million mobile subscribers frequently use the mobile internet. In the past few years, the growth of the mobile data traffic has shown a growth rhythm of 50 – 100%.

Many companies and marketers are, with good reason, asking themselves whether they should jump the band wagon or not. Proponents see enormous business opportunities for specific mobile internet applications:

  • The possibility to stay in touch with the client or the end-user “anytime, anywhere”;
  • The capturing and monetizing of “impulse-moments”, when the mobile phone is the only device at hand of the consumer;
  • The building of a mobile user group, complementary and even larger than the users of existing media.

Critics however see mainly barriers for the implementation of a mobile internet site:

  • Many companies are only just now occupied with the building up of their corporate website and internet activities. An additional mobile platform only causes an additional complexity.
  • Some claim that the availability of a separate mobile site is not really necessary since the iPhone and its adapted Safari browser.
  • In the present difficult economical circumstances, there is not much budget available for the implementation of such new initiatives.

For many different initiatives, we – as a privileged partner – have been able to build up certain insights, which can serve to bring some perspective to the decision process:

  • Mobile internet is mostly important for young people (hence the success of the mobile version of Facebook) and professionals who want to be continuously fed with “real-time” information, as proven by the rapid success of De Standaard Mobile;
  • The consumption of the mobile internet site is often very different and complementary to this of a website (as well in intensity, time and frequency of the use);
  • The simplicity of the pages and the speed at which they charge are primary design elements at the development of a mobile internet site; most existing websites are totally not adapted for consumption on a mobile device (not even on an iPhone).

The question is no longer whether companies will launch mobile internet sites, but rather when they preferably should do this. Building up the first insights in time seems primordial to us to have a good position in this fast developing market. The companies that now have, within a limited budget, the guts to launch their first projects will without a doubt be able to get the benefits from this on the short term. That’s what they call: “first movers’ advantage”.

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BlackBerry Web Signals notify about new mobile content

Research In Motion (RIM) announced the availability of the new BlackBerry Web Signals technology for the BlackBerry developer community.

BlackBerry Web Signals leverages RIM’s unique push technology to allow online content providers to automatically notify BlackBerry smartphone users when relevant content has been published and to allow streamlined, one-click access to the online information. With online content services powered by BlackBerry Web Signals, BlackBerry smartphone users can spend less time searching the web and more time connecting directly to the content that matters to them personally. Content providers will offer a range of services powered by BlackBerry Web Signals that enable customers to stay connected with news, weather, sports, entertainment, financial information and more.

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Mobile surfing in US as popular as in UK

Surfing on the mobile internet is becoming more and more popular in the United States. According to Bango, the use will soon surpass the level of the United Kingdom, where mobile surfing has been common for years.

Bango reports the top 5 countries for July 2008:
– UK (19,35 %)
– US (18,88 %)
– India (10,82 %)
– South Africa (8,82 %)
– Indonesia (4,08 %)

Apart from the UK, Spain is the only other European country that made it into the Top 10.

Interesting detail: that top 10 represents worldwide almost 75% of all mobile web use; the rest is divided over 91 other countries.

(Source: Digimedia)

Mobile Web 2.0: when will the bomb explode?

The Mobile Internet is on the rise, but when will the bomb explode? What are the key drivers behind the expected growth? Which business opportunities are offered by this platform? Get the answers at the 3rd Web Goes Mobile Seminar which will take place on Thursday, 4 December 2008.
Subscribe now for this seminar – places are limited.

Keynote speakers
A top speakers panel of national and international market experts will guide you through the world of the Mobile Web 2.0:

Marc Vanlerberghe (Google) Peter Vandermeersch (De Standaard) Paul Golding Nanno Palte (InSites Consulting)
Marc Vanlerberghe
Google Inc.  

Peter Vandermeersch
De Standaard  

Paul Golding
Mobile 2.0 Expert  

Nanno Palte
InSites Consulting  

Program of the seminar (8h30-14h)

» Belgian Mobile Mapping 2008: numbers & figures
Speaker: Nanno Palte (Director Market Insights Research, InSites Consulting)

» Mobile Strategy of Corelio Group
Speaker: Peter Vandermeersch (General Editor in Chief, Corelio)

» Creating applications for the Mobile Web 2.0
Speaker: Paul Golding (Author of Creating Mobile Applications in a Mobile 2.0 World)

» Google on Mobile: What’s next?
Speaker: Marc Vanlerberghe (Global Director Product Marketing, Mobile, Google Inc.)

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

Subscribe now at www.WebGoesMobile.be

Sponsored by:
 Blackberry Mobistar Proximus

Book: Mobile Web Design

I took some time on my Monday morning to finish Cameron Moll’s book ‘Mobile Web Design’.  Here at MobileWeb, we already have good experience in mobile web design, so I’ve put our mobile campaigns to the test, as described in this book.  Glad to report we seem to be doing a good job! 🙂  Still, Cameron Moll gives great insights and lots of tips & tricks to everyone who is, or wants to be, involved in designing for the mobile phone.    Importantly, Moll doesn’t just stress the do’s and don’ts, but also points out that for mobile web design a different approach is needed than for web design.  After all, many people see the mobile site as just an extension of their internet site and forget that a mobile phone user on a bus or walking down the street has a different kind of user experience than someone at his desk behind his laptop.  That must be kept in mind when designing for the mobile web.

You can order ‘Mobile Web Design’ here.  Available both in PDF e-book and print paperback.

Order your copy of 'Mobile Web Design'

Social networks drive mobile internet traffic

According to a recent measurement of mobile internet usage by M:Metrics, social network sites like Facebook, are key drivers of mobile internet usage.

In the UK, facebook.com is the number 1 domain, where an active Mobile Web user spends on average 1h 44 minutes of time spent per month (or 72% of all time spent on the Mobile Web). In the US the active mobile internet user spends on average 1h 25 minutes on myspace.com and 1h24 minutes on facebook.com (representing 61% of all time spent on the mobile internet in the US).

Other interesting finding of this research: Americans spend twice as much time on the mobile internet than Britains: more than 4.5 hours per month browsing on their smartphone, where as British smartphone users browse the mobile web on average 2.2 hours per month. The higher popularity of flat rate data plans in the United States is a primary factor explaining this difference.

 

Top Domains by Time Spent Browsing per Month: United Kingdom

Domain

Company

Total

Total

Total

2:24:58

facebook.com

TheFacebook, Inc

1:44:47

three.co.uk

Hutchison Whampoa Limited

1:30:51

sky.com

British Sky Broadcasting Group Plc

1:15:28

live.com

Microsoft Corporation

1:11:06

bbc.co.uk

British Broadcasting Corporation (BBC)

0:48:10

 

Top Domains by Time Spent Browsing per Month: United States

Domain

Company

Total

Total

Total

4:37:48

craigslist.org

Craigslist, Inc.

1:38:51

ebay.com

eBay Inc.

1:25:41

myspace.com

News Corporation

1:25:13

facebook.com

TheFacebook, Inc

1:24:09

go.com

The Walt Disney Company

1:07:04