Posts Tagged ‘ mobile ’

Tablets & Media: Beyond the Hype

We were present at Medianet Vlaanderen’s seminar Tablets & Media (24/2/2011)

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What’s More, it’s Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

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WGM10: The Afterparty

Thank YOU for a great event with highlevel international keynotes

Zeer interessant event met sprekers van niveau, ideale halve dag formule

Dank voor een rijke, inspirerende ochtend

goede sprekers, goede inhoud fijne lunch.

….

These were only a few of the many positive feedback we received yesterday. Hereby we would like to thank our keynote speakers, pecha kucha presenters, our sponsors, the Business Faculty, the helping hands from the MobileWeb team and of course all the participants for their presence and participation to the debate.

Presentations will be available at the end of the week on publishing.mobileweb.be

Check also the results of our poll – Will the iPad do to publishing what the iPod has done to music?

 

SMS can reduce missed appointments

Mobile solutions for healthcare

Kaiser Permanente, the nation’s largest nonprofit healthcare provider, is using mobile as a means of cutting costs on its communication infrastructure.

Kaiser needed to find a solution that would cut patient communication costs and at the same time have the potential for a national rollout and have a considerably short development and implementation time. The company turned to mobileStorm.

“The strategy was simple: prove SMS can reduce missed appointments,” said Jared Reitzin, CEO of mobileStorm, Los Angeles. “At $150 a pop, missed appointments cost organizations like Kaiser millions of dollars per year.”

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Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

Interesting demo for Google Product Search for mobile

KLM introduces mobile boarding pass

Dutch airline company KLM is introducing a boarding pass by SMS or MMS.  For the past 6 months, tests were done on flights between Amsterdam and Paris.  Starting March 10th, it will be possible on nearly every European flight to use a PDA or smartphone at the check-in.

Passengers have to check in on the Internet. They then receive a barcode on their mobile device, which is scanned at the airport. Combined with a valid passport, this code gives access to the airplane.  Mobile devices that accept MMS can receive the code as an image.  Smartphones such as the iPhone and Blackberry, can get the code in their e-mail. 

mobile-boarding

Mobile telecom is 4th biggest market

Economic crisis or not, mobile telecom is still one of the most profitable business markets in the world.  Only the food, weapon and car industry are doing better. These 4 markets are the only ones worth more than 1 trillion dollars (or 750 billion euro).   The telecom market is still growing, with now almost 4 billion mobile subscriptions around the world.

These numbers come from the telecom analist Tomi Ahonen of the Oxford University, who stresses the importance of mobile telecommunications.  He predicts that mobile phones will become more important than PCs to visit internet pages. 

Of the 1 trillion revenue, there’s 150 billion coming from mobile phone sales, 50 billion from network devices, and a 800 billion from mobile services.    Of the mobile services, there’s 600 billion for mobile voice calling, 130 billion for SMS texting and 70 billion for mobile internet. 

If telecommunication is calculated together (fixed, mobile & Internet), it is worth 1,8 trillion dollars, which would be second place behind the food industry.

silhouet-mobile-phone1