Posts Tagged ‘ MobileWeb ’ at Customer First and joined several other exhibitors at the second edition of Customer First, last week at Tour&Taxis.
In 2006, the first edition drew more than 1600 professionals. This year the organiser Best of Publishing chose to spread the event over two days. And while officially there were about 2300 visitors, the hall looked disappointingly empty most of the time. Many students though, who -as one pointed out to me- are “the future of the business”… Oh well.

We organised a game to promote our MMS application; the mobile pictures were taken all over Customer First and then displayed on our flat screen. Participants could send in the code that matched their picture. From all those participants we picked a winner: Nicolas P. will receive a nice Nokia mobile phone – congratulations!

Check the MMS picture gallery here.

MobileWebbers Sven Bally & Danny Lein also held a workshop, presenting several interesting Mobile Marketing and Mobile Internet case studies.

Customer First Customer First Customer First Customer First


Web Goes Mobile – Subscribe now kindly invites you to the ‘Web Goes Mobile 2′ Seminar which will take place at Business Faculty, Brussels on Thursday, 8 November 2007 (8h30-14h).

The first edition of this seminar last year was very successful with more than 100 participants. On this year’s program we have invited a panel of leading national and international speakers. Representatives from Emakina (BE), Screentonic (FR) and eBay (BE) will be sharing their field experience on the Mobile Internet. Keynote speaker Tom Weiss (UK), author of ‘Mobile Strategies’ and ex-Vice President of T-Mobile will give insights in the most effective mobile strategies.

Subscribe now for this seminar – places are limited.
Program of the seminar (8h30-14h):

» PlazZza, the Mobile Market Place
Speakers: Olivier de Decker (Mobistar) & Karen Kennes (Proximus)» Moblog, building your Mobile Community
Speaker: Brice Le Blévennec (Chairman, Emakina)

» Mobile Advertising, the Next Media Channel ?
Speaker: Philippe Huysmans (VP International, Screentonic)

» eBay’s initiatives on the Mobile Internet
Speaker: Alexis van de Wyer (Head of Marketplace, eBay Belgium)

» Effective Mobile Strategies
Speaker: Tom Weiss (Author of ‘Mobile Strategies’, and ex-Vice President of T-Mobile)

Afterwards a free lunch is offered to give you ample opportunity for networking and knowledge sharing.

We hope to welcome you at this seminar in November!

Two interesting beer campaigns has recently collaborated on interesting mobile marketing campaigns for two Belgian beer companies. Do you remember the fun taglines on the Hoegaarden beer coasters? The Belgian brewer has relaunched this campaign, though in a modern version.
In collaboration with you can now send your original tagline via sms to the shortcode 3908 (0,25 EUR/sms). The best entries compete to win 5 cases of Hoegaarden Rosée or Witbier. On the Hoegaarden website it is also possible to send a text, picture or drawing.

Campagne Hoegaarden

Duvel’s TV campaign, including the beautiful imagery of the tornado’s on the fields of grain, can now be watched on the Duvel website. has made it possible to download the music of this campaign on your mobile phone. Simply sms the keyword ‘duvel’ to 3455 (0,15EUR /sms) and you’ll receive a wap push link to the MP3 file (first check if your mobile supports MP3 and is GPRS/WAP compatible).

Campagne Duvel

CeBIT opens in Hannover

Yesterday, the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work environments opened its doors. took a group of clients and representatives of the three Belgian mobile operators to the CeBIT in Hannover, Germany.

Where the exhibition used to be known for showing off the latest innovations and future technologies, it’s visibly moving more towards a fair with presentations of interesting but existing products and services. However this can still lead to some very impressive stands, such as those of Deutsche Telekom or O². The different ‘country’ stands delivered a multicultural trade fair landscape. Certain technologies received a lot of attention, such as GPS navigation systems and Voice over IP.

Click on the pictures below to enlarge them.

The MobileWeb group at the CeBIT The MobileWeb group at the CeBIT
The stand of Deutsche Telekom The stand of Deutsche Telekom
The stand of O² The stand of O²
The stand of O² The stand/building of Vodafone
Everything is possible! Tradition and technology merge - The stand of an Indian IT company

First banner campaign on PlazZza is the first market player that uses the full advertising possibilities of PlazZza.

With a banner campaign about the services of his client, is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last year by the Belgian mobile operators.

First banner campaign on PlazZza

PlazZza, portal for the mobile internet
PlazZza offers a platform to give easy access to mobile internet sites in Belgium. On PlazZza, the end-user can choose between several categories in which the WAP sites are listed. Another possibility is sending a free SMS with a certain hitcode to the shortcode 4444. Samsung for example has integrated the hitcode ‘samsung’ in its advertisements. If the consumer sends this hitcode to 4444, he receives by SMS a direct link to the Samsung mobile internet site.

First mobile banner campaign strongly believes in the possibilities of PlazZza regarding mobile marketing. This provider of mobile solutions previously introduced big names on this new mobile platform, among which Samsung and Club Brugge. With a campaign about the new WAP service of, wants to prove that the PlazZza medium is ready for advertising. In collaboration with ScreenTonic, pioneer for mobile publicity in Europe, and the operators Mobistar and Proximus banners were placed on the category and search pages of PlazZza. ScreenTonic previously set up campaigns for, among others, Coca-Cola and Reebok for the successful Gallery, the French counterpart of PlazZza.
“With the coming of larger GSM screens and faster connections, the major obstacles for a mobile platform as PlazZza have been conquered.” explains Danny Lein, Managing Director of “Marketing campaigns on such a medium are the logical next step, and both the market as the consumer are ready for it.” introduces Club Brugge on PlazZza has presented her new mobile internet campaign, which introduces the new mobile site of soccer team Club Brugge on PlazZza, the search engine portal for Mobile Internet sites, recently launched by the Belgian mobile operators. This WAP site contains an informative part as well as interactive services, allowing the user to stay updated by SMS about game results and dates.

Club Brugge on PlazZza

PlazZza and 4444, the new interactive tools for mobile marketing

Club Brugge is one of the innovators that uses the multifunctional marketing possibilities of the PlazZza service. In November, already made headlines with their first PlazZza campaign for telecom giant Samsung.
The consumer can inform himself on Club Brugge by sending a free SMS with the hitcode ‘FCB’ to shortcode 4444. He will then receive a direct link to the mobile site of Club Brugge. He can also easily find this site on the PlazZza portal site.

Club Brugge, top player on the market
“Soccer fans are more and more involved with their favorite team. The site of Club Brugge allows them to stay uo to date on the dates of the games, the results and so much more, just by using their mobile!” explains Kevin Vlerick of GSM Sport, who took care of the design of the mobile site of the premiere league player. The community feeling of the fans is stimulated by the Mobile Fan club, which sends weekly updates with news, discounts and advantages to their mobile., first provider of PlazZza and 4444 in Belgium was in charge of the full integration and organization of this PlazZza campaign for Club Brugge. “Mobile marketing via 4444 and PlazZza is clearly taking off. Following the success of the Samsung Fun Club, Club Brugge is the second large player using the many innovative possibilities that are being offered by this new marketing medium.” adds Danny Lein, Managing Director of
On November 23rd, organised the ‘Web Goes Mobile’ Seminar, where three international case studies were presented on the impact of the Mobile Internet on business & marketing strategies.