Posts Tagged ‘ mobistar ’

96,1 million SMS on New Year’s Eve

In the last days of 2009, the Belgian mobile operators were anticipating some 100 million SMS messages to be send on New Year’s Eve.  The end result is a bit less but still a record: 96,1 million messages.  One year earlier, that amount was at 78,3 million.

Proximus treated 40,8 million SMS between 20.00 (31 dec.) and 8.00 (1 jan.), which was 13% more than last year.  Mobistar counted 33,04 million messages (+40%) and Base 22,27 million (+19%).

The many formulas that include free SMS could be one cause for the large increase.  There were no major incidents with the mobile network.

Our Dutch neighbours only sent about 70,4 million messages over the networks of KPN (27,7 million), Vodafone (25,2 million) and T-Mobile (17,5 million).

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Mobistar plans app store for September 2010

Telecom operator Mobistar is planning to launch a mobile applications store in Belgium by September 2010. 
Mother company Orange presented such an app store for France and Great Britain earlier this month.  Today, this Application Shop boosts 5000 applications, a number that should further grow next year.  Access to the shop will be pre-installed on Orange and Mobistar mobile devices.

According to Thiery Gaillet, Product Manager at Orange, each country can autonomously decide which applications are offered in the store.  This way, the accent can be put on certain categories.  This can also be customised by device.  This way an  Android device will offer a different catalogue than a Blackberry device.  Orange aims to offer “quality, rather than quantity”, a clear stab at the Apple App Store, which always brags with its large number of available apps. 

Another difference is that mobile users can pay for their apps through their mobile subscription, without the need of their credit card or a personal registration.

Mobile Internet use in Belgium will triple

According to a new Forrester study, the use of the Mobile Internet in Belgium will triple over the next 5 years.    While now only a mere 9% of Belgian mobile users surf the mobile web, this will be 28% in 2014.  Still, this means Belgium still seriously lags behind in Europe, where an average of 39% is expected.  Our Dutch neighbours would even go up to 47%, almost half of the mobile population.

Forrester gives a few explanations for this bad score:
– First of all, the amount of 3G networks is limited, with Base still not offering anything. 
– Secondly, there is (or rather, was) the ban on combined sales, which meant that smartphones are still expensive and are less prominent than in other countries.
– Thirdly and most important, is the lack of flat rate subscriptions. 

So it’s mostly up to the mobile operators, whether or not they want to give a boost to the mobile internet market.  With profit for voice and text decreasing, one would think they are eager to stimulate this mobile platform…

Less waiting lines for new iPhone 3G S

This past Saturday, Apple and AT&T stores throughout the US opened their doors to sell the new Apple 3G S smartphone, but waiting lines were a lot shorter, compared to last years sales of the iPhone 3G.  Not that it wasn’t a success, the lines were just shorter because many consumers were allowed to pre-order their new iPhone and to have it shipped to them or to come to pick it up at a certain hour.
UPDATE: Apple reports that 1 million iPhones 3G S were sold by Sunday.

While the new iPhone went on sale in 8 international markets this weekend, China – one of the largest mobile subscriber markets in the world – was not among them.   After months of negociating between Apple and China Mobile over the distribution of the iPhone in China, the deal didn’t go through because the Chinese operator refused Apple’s demand of between 20% and 30% of the mobile revenues.  Now, Apple has closed a deal with China Unicom and hopes to introduce the iPhone in China by the end of 2009 or early next year.

Mobistar has announced that the iPhone 3G S will be available in Belgium next Friday, June 26th.

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In other iPhone news: a survey by AdMob reveals that half of all iPhone and iPod Touch users use the mobile web more frequently than they read newspapers.   More than 40% also reports accessing the mobile web more often than browsing the Internet from their computers or listening to the radio.

Some interesting demographic differences between the two Apple devices:
iPhone users are generally older: 31 % of iPhone users are between the ages of 35 and 49, while the same age segment represents just 12% of iPod touch users. By contrast, 69% of iPod touch users are between the ages of 13 and 24, while the same segment makes up only 26% of iPhone users. In total, 74% of iPhone users are over the age of 25, compared to 31% of iPod touch users.
More than 70% of both iPhone and iPod touch users are male, while 46% of iPhone users have children, compared to 28% of iPod touch users.
78% of iPhone users claim an annual household income of at least $25,000, compared to 66% of iPod touch users.

Apple introduces new, faster iPhone 3G S

Apple has presented the new iPhone 3G S, with the ‘S’ of Speed.  Yes, the speed is supposed to be twice as high as for the previous iPhone 3G, enabling faster web page rendering and quicker application launches.

Apart from improved speed and performance, it promises longer battery life, a 3 megapixel camera, video recording and hands-free voice control.  It works with Apple’s new iPhone OS 3.0 and contains more than 100 new features including Cut, Copy and Paste, MMS, data tethering, Spotlight Search and landscape keyboard.

The Apple iPhone 3G S will arrive in US stores (Apple and AT&T) tomorrow.  A 16Gb version will be available at $199, while a 32Gb can be bought at $299.  The price of the  ‘old’ 8Gb iPhone 3G will be cut to $99.

Meanwhile, Mobistar has sent out a mailing to say that “details on the release of the new iPhone [in Belgium] will be available soon”.

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MobileWeb.be and Pumbby receive Mobistar Innovation Award

MobileWeb.be has been awarded with the SMS/MMS Award at the annual Mobistar Multimedia Innovation Awards. This prestigious award was acknowledged to the mobile concept of Pumbby, which allows to earn money in exchange of mobile advertising messages.

MobileWeb.be, five years of innovation
The innovative mobile solutions of MobileWeb.be have been praised many times at the Mobistar Innovation Awards. This year’s award follow previous prizes for their Mobile Tools (2004), Laundromat SMS service (2005), Samsung Fun Club (2006), Helpi (2007) and Audi dealer locator (2007). Danny Lein, Managing Director of MobileWeb.be: “This award is a great recognition of all the work we invested in our client applications. It stimulates us to continue our quest for new and innovative mobile products.”

Pumbby, innovative mobile advertising platform
MobileWeb.be won the ‘SMS/MMS Award’ for the mobile application that was developed for Pumbby. Members of the Pumbby service can earn money or simply receive a reduction on their mobile subscription. In exchange they have to accept mobile advertising messages on their mobile. In their Pumbby account they can define the maximum amount of messages they want to receive. If they personalise their profile, the advertised products will match their preferences. The concept has become very popular, especially among the younger audience.

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Belgium sends 78,3 million SMS on New Year’s Eve

New Year’s Eve has broken its own record again.  During the night of 31 December 2008 to 1 January 2009, a total of 78,3 million SMS messages were sent out in Belgium.  That’s a staggering 19 million more than one year earlier.  Most of these were sent between 23.45 and 00.45.

Proximus clients sent 36 million text messages (including 10 million delivery confirmations), which is 27% more than last year (28,3 million).
23,6 million messages were for the account of Mobistar subscribers, which is an increase of 30,4% compared to 2007-2008 (18,1 million).
And Base treated 18,7 million SMS, which is an increase of no less than 44% compared to last year (12,9 million).

To handle the massive SMS communication, the mobile operators had taken several precautions. Proximus had activated a 5th SMS central, which allowed to treat in total 96.000 messages per minute.  Mobistar increased their SMS server capacity to 124.000 messages per minute.  No real problems were detected.

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