Posts Tagged ‘ myspace ’

Orange launches ‘Social Life’ social networking on mobile

Orange has announced the launch of Social Life, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Accessible from Orange World, Orange’s mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all three social networks at the same time through a single log-in.

Available to all Orange mobile customers, the Social Life home screen allows users to:
– upload photos
– update their status
– keep track of friends’ status updates from all three leading social networks
– view social network notifications, including messages, events, pokes and friend requests
– send and receive messages

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Smartphone adoption stimulates mobile search

Smartphones are rapidly gaining popularity, now that mobile phone producers such as Blackberry, HTC and Google/T-Mobile are introducing interesting alternatives to the Apple iPhone on the market.
Research firm The Kelsey Group says that currently one fifth of the US population uses a smartphone and half of all consumers considering switching to a smartphone within the next two years.

This increasing smartphone adoption stimulates mobile search activities.  Some interesting figures:

  • 17.6 percent of consumers downloaded or viewed maps or directions in the last six months, up from 10.8 percent in 2007.
  • Mobile web searches for products or services within the consumer’s local area increased to 15.6 percent in 2008, up from 9.8 percent in 2007.
  • Mobile web searches for products or services outside the consumer’s local area increased to 14.3 percent in 2008, up from 6.4 percent in 2007.
  • Mobile queries on movies or other entertainment increased to 13.7 percent in 2008, up from 8.2 percent in 2007.
  • Mobile connections to social networks like MySpace and Facebook increased 9.6 percent in 2008, up from 3.4 percent in 2007.

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Mobile social networks – when can we expect the boom?

These days it rains announcements of social networking sites that are starting to build their mobile offer. Both MySpace and Facebook have created adapted versions for the mobile phone. With OneConnect, Yahoo! offers a specific application with the ambition to integrate all mobile social networks. For professionals, LinkedIn has prepared a mobile version. In our direct environment, we haven’t noticed much impact or use of these. Yet we expect that the uprise of mobile social networks will become strong in our area.

“Today, social networking is already thè killer application on the mobile phone.” This quote from Tom Weiss at the Web Goes Mobile seminar, organised by, surprised many attendees. “The mobile phone is by default equipped with a contact list and most people use their GSM to transmit messages. Isn’t that exactly the definition of a social network?” wondered Weiss.

Indeed, in the large sense of the word the mobile phone is already today the ultimate social networking device. The success of mobile telephony can be explained mostly by the inherent basic need of human beings to communicate with family, relatives, friends, colleagues. This is – one way or another – what it’s about for social software providers.

Social networking communities that want to be successful on the mobile will have to deliver an extra additional value, on top of the communication possibilities that the mobile phone already offers today. International research by Informa Telecoms & Media proves that this is working nicely. According to their recent report ‘Mobile Social Networking, Communities and Content’, the amount of worldwide users of mobile social networks has risen in 2007 to 57 million, which is double of 2006.

Mobile social networks

Mobile communities are most popular with youngsters, in the age category 14 – 20 years. In general, teenagers delivers the most active contributions. For many of them, an important part of their social life happens amidst these new community tools.

The most successful mobile communities position themselves in the same way, which we’ll here call ‘Make Me Rich & Famous’. Many teens want to have their ‘Moment of Glory’ within their reference group. They’ll do anything to post the most attractive and creative content, hoping to build fame and status. Mobile communities such as SeeMeTV (UK) and SelfCentral (New-Zealand) encourage this strive for fame by developing ‘stars’ that are rewarded by their fans. They can generate additional revenue for every download of self created content.

At this moment, the business model behind mobile communities remains pretty vague. Most of the revenues end up at the operators: Informa estimates that the average social networking user is worth 5 dollars of data transfer per month. Other money sources such as transaction fees on consumer generated content or advertising revenues are currently rather poor. Whether mobile social networks will break through on a large scale and on the short run will depend mostly on whether the mobile operators will be open to share data revenues with the content providers.

Mobile MySpace

Yesterday, the successful American blogging site MySpace has launched a free version for the mobile phone. Like the web version, it is possible to send and receive messages and friend requests, to comment on photos, to post alerts, to update blogs, and to find and search for friends.
This mobile version used to cost $3 a month, but has now become free of charge. In return the user will receive mobile advertisements.
Read more in the Baltimore Sun.