Posts Tagged ‘ new year ’

bpost and MobileWeb deliver your New Year’s SMS on a Post Card

bpost, the Belgian postal office, has launched yesterday an innovative new product the “SMS Post Card” (SMS Kaartje / Carte SMS). You can send your New Year’s wishes via SMS to a shortcode. bpost will print out your wishes on a nice postcard and sent it to the destination you indicate in your SMS.

New Year's SMS on Post Card delivered to your friends by bpost and MobileWeb

Try it out yourself! Send an SMS starting with  KAARTJE or CARTE to 3031 (€ 1,20 per postcard).

Boondoggle is the creative agency behind the advertising campaign which includes TV, DM, billboards and mobile bannering. The SMS service has been developed by MobileWeb.


96,1 million SMS on New Year’s Eve

In the last days of 2009, the Belgian mobile operators were anticipating some 100 million SMS messages to be send on New Year’s Eve.  The end result is a bit less but still a record: 96,1 million messages.  One year earlier, that amount was at 78,3 million.

Proximus treated 40,8 million SMS between 20.00 (31 dec.) and 8.00 (1 jan.), which was 13% more than last year.  Mobistar counted 33,04 million messages (+40%) and Base 22,27 million (+19%).

The many formulas that include free SMS could be one cause for the large increase.  There were no major incidents with the mobile network.

Our Dutch neighbours only sent about 70,4 million messages over the networks of KPN (27,7 million), Vodafone (25,2 million) and T-Mobile (17,5 million).

Belgium sends 78,3 million SMS on New Year’s Eve

New Year’s Eve has broken its own record again.  During the night of 31 December 2008 to 1 January 2009, a total of 78,3 million SMS messages were sent out in Belgium.  That’s a staggering 19 million more than one year earlier.  Most of these were sent between 23.45 and 00.45.

Proximus clients sent 36 million text messages (including 10 million delivery confirmations), which is 27% more than last year (28,3 million).
23,6 million messages were for the account of Mobistar subscribers, which is an increase of 30,4% compared to 2007-2008 (18,1 million).
And Base treated 18,7 million SMS, which is an increase of no less than 44% compared to last year (12,9 million).

To handle the massive SMS communication, the mobile operators had taken several precautions. Proximus had activated a 5th SMS central, which allowed to treat in total 96.000 messages per minute.  Mobistar increased their SMS server capacity to 124.000 messages per minute.  No real problems were detected.


New Year’s Eve sms record broken

The SMS storm on New Year’s Eve has broken all records. In Belgium, a massive total of 59 million sms messages with Best Wishes were sent out. That is a lot more than the expectations, which had counted on 46 to 50 million.

The operators were well prepared for the texting night. Proximus activated a fifth SMS server to allow a send-out of 66.000 messages per minute. In total, the operator served 28,3 million messages (including 7,6 million delivery receipts though) compared to 23 million last year.
The other two operators also handled the sms mass without a problem. Mobistar counted 18,1 million SMS, which is a quarter more than in 2006. Base had the biggest rise: 46% more messages, counting up to 12,9 million SMS.

The texting tradition on the verge of a new year sees quite some differences between countries. Switserland is the most eager to sms friends and family with greetings, sending nearly seven times as many messages at New Year than on an average day, with over 75 million SMS estimated to be sent. Greeks send up to five times as many as normal. The French on the other hand seem to prefer more traditional ways to greet their close ones, as they don’t send any more sms messages than on a normal day.