Posts Tagged ‘ nielsen ’

One third of smartphone activity is social networking

More than 18.3 million unique U.S. smartphone users turned to their devices for social networking access in July 2009, up from 6.4 million users a year earlier, according to new research issued by Nielsen.

Social networking now accounts for 32 percent of all smartphone activity, Nielsen notes, adding that Facebook leads the pack with 14.7 million smartphone users – MySpace follows with 7.1 million, with Twitter at 4.1 million.

“Social networking is probably the most important thing going on with mobile devices because the devices lend themselves to more social networking activities,” said Nielsen’s research director for technology and search Jon Stewart. “When you’re sitting at your PC you’re not going to necessarily be Twittering about sitting at your desk, but when you’re out and about in the world, you’re more likely to have content and experiences that you want to share.”

SMS texting is more popular than voice calling

Sending SMS text messages has become more popular than calling the person. A study by The Nielsen Company has found out that the average US mobile subscriber sends or receives more than 350 SMS messages per month, while making or receiving only 200 voice calls. The number of voice calls has remained steady over the past two years, while the volume of text messages has increased with 450%. Back in early 2006, the monthly average was at 198 calls and 65 SMS messages.

The biggest drivers of the SMS traffic are teenagers: teens between 13 and 17 years send on average a staggering 1.742 SMS per month! This amount seems to go down with age:
– Age 18-24 send/receive about 790 SMS/month.
– Age 25-34 send/receive about 331 SMS/month.
– Age 35-44 send/receive about 236 SMS/month.
– Age 45-54 send/receive about 128 SMS/month.

Mobile Internet use in the US

Here’s some of the mobile data just presented by Nielsen at MobileBeat 2008 yesterday in California. It shows how mobile Internet usage is growing. And it’s not just limited to attracting people who have become Web-savvy already on their computers; the mobile Web brings in new Internet users, too.