Posts Tagged ‘ nokia ’

Profit mobile phone market mostly for Apple and RIM

Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009.  And that while they represent only a market share of 5%.  Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.

Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly.  Smartphones currently occupy 13% of the market
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user. 

Other mobile phones (the non-smartphones) are doing a lot less.    Nokia‘s smartphone range is scoring rather poorly Although they still own 55%  of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009.  Sony Ericsson is even making loss in the past year.

apple    rim

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Windows Marketplace to offer 600 mobile apps

So, how many online places do you know to buy mobile applications?
There’s of course the Apple App Store, but also Blackberry’s App World, Nokia’s Ovi and Google’s Android Market.

Later this year, Microsoft will follow with their Windows Marketplace for Mobile.
They will start accepting submissions from developers later this summer and they hope to have 600 applications available at launch.   The store will offer both credit card and operator billing, and offer users 24 hours to return apps if they are not satisfied. 

More info on the launch in this (French) interview with Audrey Zolghadr, from Microsoft France.

Search engine Bing for mobile

After introducing their new search engine to the world, Microsoft has now also launched a mobile version of Bing, which is available on your smartphone by surfing to m.bing.com.

Bing mobile features:
– Search options to find local resto’s and shops, local weather forecast, local movie times,…
– Interactive maps with turn-by-turn driving directions, current traffic conditions, …
– Mobile dashboard with stocks, traffic, weather, and movies
– Separate version for iPhone

bing-mobile-search

And indeed, it’s looking good on my colleague’s BlackBerry. Got the forecast for Brussels, which seemed pretty accurate, found a map with driving instructions, and when I do a search it neatly displays the first 2 web results and the first 2 image results.

Strangely, when I test with my Nokia Navigator, I only get the search option, without the other features, and the interface is in French without the option to change the language…  Is the Nokia Navigator not ‘smartphone enough’ for Bing?

App-vertising, the new mobile advertising?

AdAge has a great article on the use of Apps for mobile advertising :

For nearly a decade, mobile advertising has proven to be the great white whale of digital marketing — forever on the horizon but perpetually out of reach.

But thanks to Apple’s iPhone and App Store, that’s all about to change. The numbers to date are staggering: 1 billion applications served, 35,000 applications available and more than 30 million devices in market. Apple’s meteoric success with the App Store (launched a mere nine months ago) is fueling a mobile-application market boom.

Consumers, once wary of using their phones for anything more than talking or texting, now seem to have an almost insatiable appetite for mobile applications. IPhone owners on average download more than 20 applications to their devices (upward of 40, according to some reports) and Google Android users are even more ravenous.

The market is sure to grow even larger as more companies leap in. Nokia, which has nearly 40% of the global smartphone market, announced that it would be entering the mobile-application fray with its Ovi Store (featuring 20,000 applications available for download) this week, joining competing offerings from BlackBerry, Google’s Android Market, Microsoft and Palm.

All of this is igniting the imaginations of brand marketers and ushering in a land grab for an increasingly valuable piece of real estate: the always-on device in our pockets.

Enter “app-vertising,” a new name for an emerging mix of branded mobile applications and in-application advertising that is finally poised to deliver on the promise of mobile marketing. Here are some marketers getting into the act.

Continue reading at AdAge.

Mobile music: from ringtones to full MP3

I’ve discussed it before: the ring tone industry is no longer what it used to be.  With today’s mobile devices, we no longer have to endure those irritating polyphonic  ring tones, but we can instead download full MP3 of our favorite songs onto our mobile, use them as tones or simple use our phone as a music player when we’re on the bus.

As I recently read on Digimedia, research by Strategy Analytics has shown that the sale of (mono, polyphonic & hifi) ring tones still represents 50% of mobile music sales, while the download of singles is gaining popularity.   Another agency Informa Telecoms & Media points out that for listening to music, most people still use a separate device (such as an iPod or a pre-historical CD player).  But with hybrid mobile devices and smartphones becoming more wide spread, this trend might soon change. 

A good stimulation is the launch of new mobile music services, such as PlayNow Plus, which is automatically available with the phones from the Sony Ericsson Walkman series, and Come With Music, which Comes With the Nokia XpressMusic devices.  Both services offer free music downloads for a first period of time, after which the (optional) service is monthly charged with the mobile subscription.   Another example is of course the Apple iPhone, which syncs with the iTunes Store. 

mobile_music

BBC launches beta version of Mobile TV

The BBC unveiled a beta version of its Live TV streaming television service optimized for mobile handsets including the Nokia N96 and Nokia 5800.

The mobile TV trial nevertheless faces some serious limitations.  Content is broadcast at a resolution of  just 176×144 to guarantee compatibility across a wide range of handsets. Moreover, the service is currently accessible solely via WiFi-enabled devices.

Read more at IT Pro Portal.

Visa launches mobile payment system

Two weeks ago, we reported that Belgacom’s new service Ping.Ping will be using the Near Field Communication (NFC) technology to allow contact-less payments.

Today, Visa has launched a mobile payment service, using NFC-technology as well.  This NFC project, that first will be tested in Malaysia, “will be a turning point for the payment industry”, according to Elizabeth Buse, head of product at Visa.   For the realisation, they collaborated with the Maybank Bank, with Maxis, Malaysia’s largest telecom operator, and with Nokia.  The latter hopes to sell some 3000 Nokia 6214 NFC-enabled devices in a month time.  
Purpose of the NFC-technology is to allow a mobile payment by just waving the mobile phone over a reader terminal.