Posts Tagged ‘ operators ’

Test-Aankoop: SMS at maximum 6 eurocent

Last week, we reported how Belgium is one of the most expensive countries if you’re a heavy mobile user.  Consumer organisation Test-Aankoop has come to the same conclusion in a comparative study in Europe.  They want to see a maximum rate for SMS messages of 6 eurocent.

Earlier this summer, the European Commission has already put a limit on roaming tariffs.  A text message sent from a European country to home country Belgium, shouldn’t cost more than 13 eurocent.    A SMS from and to Belgium can cost between 10 and 15 eurocent with the standard rates.
If an international SMS can cost maximum 13 eurocent, then a national SMS shouldn’t cost 15 eurocent, reasons Test-Aankoop.    Taking into account the same margins as for international sms traffic, a national sms should cost maximum 6 eurocent.

Heavy mobile use is expensive in Belgium

Heavy mobile user?  Lots of calls and text messages?  Then you pay a lot in Belgium.  The limited user is better off.  That’s one of the conclusions of a study by OESO.

If you use your mobile phone intensely, then the price you pay in belgium is just as intense.  Only 6 countries are more expensive (Spain, Slovakia, Czech Republic, Mexico, Greece and the US).  You’re better off in Holland, Denmark or Sweden.

If you’re a limited mobile user, then the Belgian tariff is fairly average.  Again, Scandinavia scores best as users from Denmark, Sweden and Finland pay the cheapest bill.  Spain, Czech Republic and the US are the most expensive.

Source: Datanews

India adds record 15.6 million mobile users in March

And today’s trivia question: which is the fastest growing mobile market in the world?
Yes, the title gave it away: India!

This Asian nation, currently counting some 1,17 billion inhabitants, adds millions of mobile subscriptions every month.  While January and February added respectively 15.4 and 13.4 million new subscribers, March broke a new record with 15.6 new users.   That brings the total amount of mobile subscribers to 391.8 million, which is some 50% more than 12 months earlier.

The enormous expansion is helped by the expansion of networks to smaller towns and rural areas, according to the Indian operators.

India is the second largest mobile market, behind China that counts more than 600 million subscribers.

asian-mobile-users

Skype available on mobile phones

“Fantastic!”, my colleague Olivier exclaimed after having installed Skype on his iPhone.  As he is using the company’s WIFI network, he can call other Skypers for free.  And after a few tests, the quality turned out to be pretty good.

This evolution is worrysome for telecom operators.  When Skype was introduced years ago, they were reassured that most people were used to their mobile phone and wouldn’t limit themselves to sitting at their PC to make their phone calls.  Now that the Internet has become more mobile, the threat is back.

Of course, it is still a limited service.  You can only call to other Skype users for free.  You can also call another phone number, but then a telecom network is used at the receiver’s end, so it’s paying.  Another limitation is that you need a Wifi network, which are not as widespread here as they are in the United States.  Without the Wifi, you’re surfing on the telecom network… and paying for data.
UPDATE: Turns out that Skype only works on Wifi, not on 3G because of contractual agreements.

Nonetheless, it’s obvious that the telecoms should start rethinking their strategy.

skype-mobile-phone

Dutch SMS service to stimulate Mobile Internet

Three years after the launch of the Belgian PlazZza platform, The Netherlands are also coming with a SMS service to stimulate Dutch Mobile Internet sites.

The initiative comes from the Open Mobiel Internet, who started testing the flatfee SMS9009 service.  For a fix tariff of 500 euro per 3 months, advertisers can reserve a keyword on the shortcode 9009.  When consumers send this keyword by sms, they receive a direct link to the mobile internet site of the advertiser.  Both sending the keyword and receiving the link are free of charge.  The Dutch mobile operators Vodafone, KPN and T-Mobile all joined the initiative to further stimulate and drive traffic to the Mobile Internet.  All actors are hoping that ultimately this will lead to the development of many more mobile marketing campaigns.

The tests will be evaluated at the end of 2009. 

sms9009-netherlands-mobile-internet

French operators working on Mobile Internet measuring tool

With the Mobile Internet gaining importance, mobile advertising is prospected to become an interesting source of revenue.  But no advertising on a medium that can’t prove its effectiveness with decent numbers and figures.

For this reason, the 3 French operators SFR, Bouygues Telecom and Orange are collaborating together on the development of a measuring tool which should allow to better track the audience of mobile internet sites.   Each operator will invest one million euro in the development. The launch is expected by the end of the year.

Source: JournalDuNet

French operators fight sms spam

The mobile operators in France, together with the service providers, have launched the sms shortcode 33700, which consumers can use to report abusive SMS messages.

When someone receives a premium text message (basically a SMS he has to pay for) without having given permission to the sender, he can forward the message to 33700.  This way, operators are quickly informed about potential issues, so they can analyse them and, if needed, take action.

The new shortcode is supported by the website 33700-spam-sms.fr, which informs consumers about spam and the ways to fight it.

This kind of service is not yet available in Belgium, but operators and service providers are working together to make sure all mobile services comply with the GOF Guidelines.

33700 spam sms france