Posts Tagged ‘ orange ’

Mobistar plans app store for September 2010

Telecom operator Mobistar is planning to launch a mobile applications store in Belgium by September 2010. 
Mother company Orange presented such an app store for France and Great Britain earlier this month.  Today, this Application Shop boosts 5000 applications, a number that should further grow next year.  Access to the shop will be pre-installed on Orange and Mobistar mobile devices.

According to Thiery Gaillet, Product Manager at Orange, each country can autonomously decide which applications are offered in the store.  This way, the accent can be put on certain categories.  This can also be customised by device.  This way an  Android device will offer a different catalogue than a Blackberry device.  Orange aims to offer “quality, rather than quantity”, a clear stab at the Apple App Store, which always brags with its large number of available apps. 

Another difference is that mobile users can pay for their apps through their mobile subscription, without the need of their credit card or a personal registration.

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Orange launches ‘Social Life’ social networking on mobile

Orange has announced the launch of Social Life, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Accessible from Orange World, Orange’s mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all three social networks at the same time through a single log-in.

Available to all Orange mobile customers, the Social Life home screen allows users to:
– upload photos
– update their status
– keep track of friends’ status updates from all three leading social networks
– view social network notifications, including messages, events, pokes and friend requests
– send and receive messages

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French operators working on Mobile Internet measuring tool

With the Mobile Internet gaining importance, mobile advertising is prospected to become an interesting source of revenue.  But no advertising on a medium that can’t prove its effectiveness with decent numbers and figures.

For this reason, the 3 French operators SFR, Bouygues Telecom and Orange are collaborating together on the development of a measuring tool which should allow to better track the audience of mobile internet sites.   Each operator will invest one million euro in the development. The launch is expected by the end of the year.

Source: JournalDuNet